Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free
For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.
But before you take the plunge, bear in mind the many myths that surround social media.