Archive | October, 2010

Brand Marketers Experience the Confidence and Clarity of Marketing to Young Consumers at the Pivot Conference, October 17-19 in New York

Event brings together leading brands seeking an action plan for engaging with today’s emerging consumer

“Not since the 1960s have brand managers been as separated by generational differences from their target consumers. Today’s emerging consumer is compelled by a global social consciousness which is amplified by media,” says Chris Shipley, executive producer of the Pivot Conference. “We created Pivot to highlight the shift in lifestyle and buying behavior that brand marketers must understand to succeed and get that next promotion.”

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If a Tweet Falls in Cyberspace and Nobody Reads It, Does It Still Make an Impact?

As brands rush to develop a presence on Facebook, Twitter, and other social networking sites, and as these sites now begin to develop advertiser-related offerings, the fundamental question needs to be asked: Just how sizable is their reach? Yes, we know that Facebook has over 500 million members worldwide, and Twitter 160 million users. But how many people post actively, how often are brands a part of the conversation, and when something is posted, how many of our friends or followers actually see it? Several pieces of research have been released recently that begin to fill in the missing pieces.

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Growth of Social Media

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Big Ideas for Marketing in 2011

What Will Be Next Year’s Most Buzz-Worthy Trends?

With autumn in the air, it’s time to start looking ahead to next year, and I must admit that I’m downright excited: If this year is any indication, 2011 will bring with it a batch of wildly inventive and surprisingly novel marketing ideas.

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The Trust Factor

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Reach & Value of Social Media

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urep in action

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