Archive | September, 2011

PR, word-of-mouth spending to outpace traditional

by Brand Adoption • on September 30, 2011 • in News

NEW YORK: Spending on traditional PR is expected to increase at an 8% compound annual growth rate through 2015, reaching nearly $5.4 billion at that time, according to a forecast released this week by investment firm Veronis Suhler Stevenson.

When combined with word-of-mouth marketing, the segment is expected to grow at a 14% CAGR, reaching nearly $11 billion in expenditures by 2015. The spending increase is due to PR’s expanding role in integrating marketing campaigns and social media boosting growth in word-of-mouth marketing, according to the study.

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Facebook changes will help advertisers, while leaving users more exposed

by Brand Adoption • on September 29, 2011 • in News

By , Published: September 29- Washington Post

In Japan, the philosophy of “kaizen” refers to a state of continuous improvement. It’s a management catchword implying that nothing is ever good enough. Change, in other words, is essential.

The folks at Facebook are clearly “kaizen” believers.

Over the nearly eight years of its life, the technology company seems to exist in a constant state of transition, rolling out changes with increasing regularity. Every time Facebook changes, users protest. The new features are tweaked , then just as as the dust settles, a new change is rolled out.

Read About the Change in Facebook Advertisements Here..

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Google+ membership surges

by Brand Adoption • on September 28, 2011 • in News

Like a flood of concert-goers rushing a club when the velvet ropes go up, the Google+ social network has attracted an unprecedented surge of traffic since Google (GOOG) allowed anyone to join on Sept. 20. The question is whether the show inside will be good enough for all those new arrivals to stay put for very long.

The Internet metrics company Experian Hitwise said traffic on Google+ surged 1,269 percent for the week following Google’s decision to open up membership to the three-month-old site. On one day — Sept. 21 — Google+ was the third most popular social networking site, trailing only Facebook and YouTube, and surpassing Twitter.

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Twitter’s not a social network?

by Brand Adoption • on September 27, 2011 • in News

SAN FRANCISCO–Speaking at the Mobilize conference here today, Michael Abbott, vice president of engineering at Twitter, laid out how the mobile service is adapting to newer mobile devices, like smartphones and tablets. Abbott said that notification and discovery, thanks to the location awareness of today’s devices, is increasingly important. He said that 45 percent of tweets now come from mobile devices.

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The World of the iPhone: Apple Prepares to Unveil iPhone 5 Oct. 4

by Brand Adoption • on September 27, 2011 • in News

Apple fans rejoice: The newest iPhone will be unveiled Oct. 4.

On Tuesday, the Cupertino-based company emailed invitations (pictured below) to a press event. “Let’s talk iPhone,” the invitations said.

There have been all kinds of rumors about the iPhone 5: Earlier this month, thenextweb reported that Apple board member — and former Vice President — Al Gore implied there would be more than one new iPhone.

More iPhone News Here…

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Report: Deliverability Rates Show E-mail Failing to Reach Recipients

by Brand Adoption • on September 23, 2011 • in News

screen showing an email inbox with a full spam folderEmails maybe missing the mark, while social media seems to be hitting the bulls-eye.

TMCnet reports, “E-mail deliverability still plagues commercial e-mail senders worldwide with only 81 percent of all permissioned e-mail making it to the inbox, according to the findings of a report published by Return Path.”

Read Full Post on the Decline of Email Success Here…

 

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REPORT: Why 2 In 5 Facebook Users Click ‘Unlike’

by Brand Adoption • on September 23, 2011 • in News

A Report has hit the web on why people “unlike” companies/people on Facebook.  To see why 2 in every 5 Facebook has done this…you may be surprised…you may causing it!

See The Leading Causes of “Unlike” Here..

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Top 11 Ways Social Media Policies #FAIL

by Brand Adoption • on September 22, 2011 • in News

Here are the top 11 mistakes employers make in their social media policies, that could cause them to lose a wrongful termination lawsuit:

1. Prohibit employees from posting pictures of themselves in any media, including the Internet, which depict the company in any way, including posts featuring a company uniform or corporate logo
2. Prohibit employees from making disparaging comments when discussing the company or the employees’ superiors, coworkers or competitors
3. Generally prohibit, in the application to social media, offensive conduct and rude or discourteous behavior

Read Full Post and All 11 Tips Here…

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Facebook Users Upset Over Update Part 2

by Brand Adoption • on September 22, 2011 • in News

Yesterday we linked to a story about Facebook users being upset, once again, because of changes being made to their Facebook accounts. Today we follow up that outrage with even more!

Fox News reports, “Over 100,000 people watched Facebook founder Mark Zuckerberg unveil new changes, tweaks and features to the world’s most popular social network Thursday — the majority of them angry over changes to the website. The company rolled out changes to the home pages of its 750 million users on Wednesday, and even more changes were announced Thursday at the annual f8 developer conference in San Francisco.”

See What Changes Are Coming to Facebook and How People Are Responding Here…

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Facebook Redesigns: A Long History of Pointless Backlashes

by Brand Adoption • on September 21, 2011 • in News

FaceBook

You have logged into Facebook, and now you are mad?!?! Lucky guess. Facebook launched another “Face-lift” on Wednesday. PC world has a review of some of the biggest changes in facebook history.

Read It Here…

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