Archive | March, 2012

Facebook Timeline Touts Lift in Brand Page Engagement

Just a day before Facebook timeline becomes mandatory for all Brand Pages – We read on Mashable that the change might not be so bad.  highlights a recent study on Facebook’s timeline that would suggest that these new brand timelines might actually create a better relationship between companies and consumers.  Wasserman says, “If you’re a marketer wondering if migrating your brand to Facebook Timeline was worth the effort, here’s some encouraging data: A researcher reports that brands are getting an average 46% more engagement with Timeline. The researcher, Simply Measured, drew its results from an admittedly small sample: just 15 Facebook brand pages. Doing so may have created a false sense of lift, especially since the greatest beneficiaries, Livestrong and Toyota, saw their engagement rates jump 161% and 156%, respectively.”

Wouldn't be true without a graph via Mashable

 

The real question will be how the smaller brands survive the change- We’ll find out SOON!

Read The Full Post Here…

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Tips To Get Your Facebook Timeline In Shape

Brands are being forced to update its pages to timeline.  Marketers are at their desks going crazy!  How are they going to get more people to like their page if they cannot self-promoting tabs?!

Don’t stress – Pam Moore has complied 15 tips that you should know before the big change. Read All 15 Tips Here…

We’ll highlight a couple of Moore’s tips:

1. Know the Facebook cover image content guidelines (rules).

Facebook has set pretty strict guidelines for what can and can’t be displayed and communicated on the new timeline cover image.

What you CAN do:

  • Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks.
  • Inspire your audience with visually appealing graphics, colors and images.
  • Use simple language that will help you inspire and connect with your fans.

What you can NOT do: (Per Facebook cover guidelines)

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self promotion or hard sales.

*Obviously make sure you have legal copyrights to all images and content.

2. Create custom thumbnails for apps.

It is super easy to create a custom thumbnail image for each and every app. Note custom images can not be set for photos and likes.

a. Create an image that is 111  x  74 pixels.

b. Click on the arrow to the right of your timeline (underneath the cover image). It will show a number which represents the number of apps you are using.

c. Click on the arrow next to the image of the app you want to change.

d. Click on edit settings.

e. Click on change (for the image)

f. Upload the new image

Cover Photo

urep cover photo via Facebook

Be Sure To See All 15 Tips: Click Here

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Tweeter Problems? Why People Are Not Following You Back

Having Tweeter problems?

Icon via talkandroid.com

It is normal to get discouraged because social media platforms are not going as well as you thought they would be – if it were easy everyone would have 234 Million “followers.”

blogged about #twitter problem and provided some great tips on why people may not be following you back. See All of The Tips Here

Here is a highlight of a couple of the best tips:

1. You Tweet Too Little

Potential followers often glance through your Twitter feed to see what you’re tweeting about and how often. If it looks like you’re only tweeting once a week, I’m going to assume you’re not much of a Twitter enthusiast. No sense in increasing my follower count with someone who barely tweets.

2. You Mostly Broadcast But Rarely Engage

If you’re running a one-man (or one-woman) show on Twitter, I’m not your audience. I look for tweeters who are not only sharing their own links and opinions, but who are retweeting and responding. You want to have a conversation, not view a monologue.

 

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Is Pinterest For You And Your Brand?

The fear of most marketers- missing out on a huge flow of traffic that can be directed at their brand.  The latest and greatest headache… Pinterest!  We have often posted about the pros and cons of Pinterest – Mashable has also weighed in on this heated issue.  writes for Mashable and says, “If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers. While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts,  style/fashion and food are the most popular categories on Pinterest.  The food category is the fastest growing segment of Pinterest.”

Cabalona also focuses on this infographic from web optimization company Maxymiser

@MAXYMISER

Read Full Post On Mashable Here…

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Are women more powerful brand ambassadors than men?

Battle of the sexes!!!

Battle of the Sexes

Picture via dignityzine.com/media/battle-sexes/

Let the battle begin. Steve Olenski writes for socialmediatoday.com.  Olenski says the battle of the sexes is over…women win hands down.

This idea of more companies looking to more brand ambassadors came to Olenski when he saw this graph.

chart

Olenski’s ideas have evolved even more… Today he writes “In discussing the findings of a study conducted by her own company, BlogHer – the leading participatory news, entertainment and information network for women online – CEO and co-founder Lisa Stone said the following…

“…there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle.”  And when you factor in that women account for 85% of all consumer purchases including everything from autos to health care, it only stands to reason that the most powerful ambassador a brand can have… is a woman.

Read More About How Women Beat Men as Brand Ambassadors Here…

 

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What can marketers learn from Kony 2012?

Mary Manzo posts on socialmediatoday.com about the craze of Kony 2012 and some of the biggest lessons marketers can learn from their campaign.  Manzo says,

Some Invisible Children KONY Numbers & Stats

  • As of March 9, 2012 and since its original upload on March 5, the video has been viewed 52 million times on YouTube. With 1,106,335 likes, 45,649 dislikes and 422,868 comments.
  • The video currently has 14.6 million views on Vimeo with almost 19,000 likes and 1,062 comments.
  • In four days, since the YouTube premiere of KONY 2012, Kony or the #StopKony hashtag has been mentioned on Twitter over 10 million times.
  • The video has been shared on Facebook over 2 billion times.

    Kony 2012 via Flickr

How did Invisible Children manage to do this?

Though the integrity of Invisible Children as a charity is in question, one thing I know I commend is their strategy and marketing power. From that perspective, IC is gold.

  • They created a good product. Between the video, the website and their merchandise, the KONY product is well designed, well developed and well versed. It appeals to their main demographic, the youth.
  • A video that touched viewers on a personal level. Instead of solely being informative about what their charity was doing it became a matter of why they were doing it.
  • Invisible Children didn’t underestimate the power of the youth. They first cultivated a strong movement by preaching their message at colleges and universities across America.
  • A clear understanding of how to leverage social media as an effective marketing tool. Reaching out publically to celebrities and politicians who are active on these networks was crucial to this video going viral.
  • Finally they close their video with a call to action. “ABOVE ALL SHARE THIS MOVIE ONLINE IT’S FREE.”

Read Full Post Here…

 

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10 QR Code Fails That Will Make You Laugh

blogs for Mashable, and will surely put a smile on your face.

Please Don't Jump the Tracks to Scan

wtfqrcodes.com is dedicated to finding the worst display of QR Code marketing.  At Brand Adoption, we are grateful that nothing we have created is featured on their site.  We’ll work hard and make sure that continues to be true.

Please Don't Fly and Scan

To See The Top 10 of QR Code Fails Click Here

Please Don't Scan and Drive

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Experts Agree, New Facebook Will Impact Businesses

Social Media Examiner looks at 7 new Facebook changes that will impact businesses.  And if you are already stressed out about the upcoming changes… don’t worry.  We have till the end of March to get ready!

We’ve told you about how to make your huge timeline picture pretty so today we want to post about the Insights page – the real information- the ROI- the big bad wolf- the nuts and bolts- the heart and soul – the…I think you get the point.

Here’s 1 of the 7 impacts you’ll notice on the new Facebook: Click for all 7

Facebook Insights, Admin Panel and Messaging

Another change with the Timeline is the location of the Insights. You can now access them by clicking on the Admin Panel in the upper right corner.

admin panel

The Admin Panel tells you about new notifications and gives you access to the “back-end” of your Facebook page.

The Admin Panel has much different navigation than before, but everything appears to be there.

insights through admin panelAccess your Insights through the Admin Panel.

You will still be able to see the old-style Page Dashboard if you click the Manage drop-down menu and then Edit Page.

edit page dashboard

Click Edit Page to see the old-style Page Dashboard.

From the Admin Page, you can also invite your email contacts, invite friends, share your page and create an ad from the Build Audience drop-down menu.

build audience

Use the Build Audience drop-down menu to access several options on getting the word out about your page.

Facebook has done a nice job of giving us lots of options to learn more about the new page design from the Help drop-down menu. During the Preview, the Help drop-down menu links to tutorials, but once you publish your Timeline you will have access to some different options.

One of the capabilities will be to easily request a name change for your page. This name change is the title of your page, not the custom URL you may have set for your page. You can still access this form here. Great news for people who have changed their company branding, have had a misspelling in the name or have other tweaks they have wanted to make.

change the name of your page

Request a name change for your page

One of the most interesting developments of the new page Timelines is that we can now get more information on other pages that have changed to the new Timeline. When you click on the Likes box, just underneath their Timeline cover photo you can see the most popular age group, a People Talking About This Trend graph and their most popular week.

public insightsYou can now see more Insight information about any page that has the new Timeline.

Companies could possibly hide the Likes box by swapping it to a lower position than the top 12 apps that are accessible to the public. But that would also hide the social proof of how many people like your page.

Pages will also have the ability to receive messages from fans. The Message feature can be turned on or off from the Manage Permissions area of the Admin Dashboard.

manage permissions areaEnable the Message button from the Manage Permissions area.

The Message button is enabled by default so if you want to disable it, you will have to uncheck the box. Messages can only be initiated by a fan—they cannot be initiated by the page to a fan. The page can reply to the message sent.

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5 Reasons You Need to Meet in Person

inc.com’s René Shimada Siegel provides some great tips on why putting down the technology and meeting in-person is still valuable.

What can you learn from an in-person meeting that you can’t from a virtual one?

1. You’re off the record. In Silicon Valley and many other places, there are few private offices. Many of my clients work in cubes and can’t have private telephone conversations with me or anyone else. This means that when I talk to them on the phone, I might not get to hear the most important information they can share: the unique team dynamics or executive’s personality quirks that would make or break our ability to match an expert consultant. Over sushi or a latte or a walk around the block, my clients can let me know more — with more color — than they can over the telephone or in an email.

Meeting image on http://www.rickrossbusinessblog.com

 

 

 

 

 

 

 

 

 

2. Make use of not-so-small talk. Most business conversations are focused on solving a problem quickly and efficiently, while business relationships are built when people take the time to share and learn more about each other. That happens more naturally in person than over the phone or in an email. What cements a bond between people? Small talk about a favorite team, passion for pecan pie, parenting challenges, and the other bits and pieces that make us unique and interesting.

To See All 5 Reasons Click Here 

 

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9 Facebook Brand Timeline Changes Marketers Need to Know

Marketers will be reading articles about the new Facebook Timeline for brands for the next month. The clock is ticking- Brands will be forced to go “live” at the end of March.

In preparation we will continue to share with you the best articles we have found on the world wide web – as you prepare for the big change.

Lisa Braziel covers the major changes for ignitesocialmedia.com.

1 key point Braziel points out is the new rules brands will have to follow when creating its banner picture.

New Rules

Read Full Post Here

 

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