Archive | December, 2012

Is Instagram Going Too Far?

For many of us – Clicking “I Accept” without reading the terms and conditions is a common occurrence.  The famous photo-sharing app Instagram was hoping that would be the case with its upcoming updates to its terms and conditions.

writes on cnet.com, “Instagram said today that it has the perpetual right to sell users’ photographs without payment or notification, a dramatic policy shift that quickly sparked a public outcry. The new intellectual property policy, which takes effect on January 16, comes three months after Facebook completed its acquisition of the popular photo-sharing site. Unless Instagram users delete their accounts before the January deadline, they cannot opt out.”

 

Read full storyComments Off on Is Instagram Going Too Far?

12/12/12 – Why Not Review The Year On Twitter

If you haven’t jumped on board twitter because you think it is just a fad, or if there is just not enough time in the day to tweet. The 2012 year in review from Twitter may help you realize that there is a whole world out there… and they could be talking about YOU!  Don’t let those conversations go unnoticed.  Be apart of the community.  It will take some work, there is no way around that… but with an open and positive attitude (stop trying to sell to everyone) success is only a tweet away.  Enjoy! Hope 2012 was as good to you as it was to us.

 

Read full storyComments Off on 12/12/12 – Why Not Review The Year On Twitter

Your 2013 Social Media Marketing Plan From “A” All The Way To “Z”

Melinda F. Emerson, blogs on The New York Times website about the 2013 Social Media Marketing Plan.  Yep- that elephant in the room for most small business owners.  From blogs to Pinterest to that 24-hour/7-days a week twitter feed… Staying on top of Social Media can be a daunting task. Emerson writes, “Maybe you set up a blog, but you haven’t been up updating it. Maybe you set up a Twitter account, but you have yet to post that first tweet. Maybe you can’t remember the last time you updated your Facebook page. Well, now’s the time. Social media can be a great equalizer for small businesses. It used to be that guy who had the most advertising dollars was usually going to win. These days, people are much less interested in being sold; they are looking for useful information, and if you have some to offer, you have the opportunity to build a relationship.”

image via Decidedlysocial.com

Emerson showers us with early holiday gifts by breaking down a successful 2013 Social Media Marketing Plan from A to Z.

To See A – Z: Click Here…

Here is one of our favorites – Letter E: “Execution. Develop a daily execution plan. How much time will you invest each day?”  10 minutes a day looks a lot easier than 15 hours a month!

Read full storyComments Off on Your 2013 Social Media Marketing Plan From “A” All The Way To “Z”

Mamma Chia Founder and CEO Janie Hoffman Named BevNET’s Person of the Year

Mamma Chia Founder and CEO Janie Hoffman Named BevNET’s Person of the Year

Award Recognizes Category Leadership and Overall Impact on Beverage Industry

BONSALL, Calif.–(BUSINESS WIRE)–

Janie Hoffman, founder and CEO of Mamma Chia, a conscious and sustainable company that offers delicious, high quality, organic chia-based beverages, has been named “Person of the Year” at the 10th annual BevNET Best of 2012 awards. Hoffman is recognized for her impact on the beverage industry, including the creation of an entirely new category – the first chia-based beverage – as well as a leader in category sales and growth.

Mamma Chia Founder and CEO Janie Hoffman Named BevNET’s Person of the Year

“Receiving this recognition from BevNET is both extremely rewarding and humbling – it really puts into perspective what the Mamma Chia team has accomplished in a relatively short period of time and acknowledges our innovation as the creator of the chia beverage category,” said Hoffman. “In a little more than two years, I’ve watched Mamma Chia grow from a delicious beverage I developed in my kitchen to now being a brand leader in the functional juice category. Best of all, we’re making a difference in people’s lives by providing a convenient way for them to increase their natural vitality with the powerhouse ingredient of chia.”

To Read Full Post: Click Here

Read full storyComments Off on Mamma Chia Founder and CEO Janie Hoffman Named BevNET’s Person of the Year

Better Double Check Your Facebook Cover Photo

When Facebook introduced company timeline pages they provided a strict warning – don’t break copyright laws and don’t overly promote.  According to a recent article on Mashable.com, Facebook is cracking down on personal and company cover photos.   writes, “I first encountered the issue yesterday when Facebook ostensibly removed a promotional still from the TV series Doctor Who that I used as a cover photo. When I attempted to upload another image, I saw this message:”

Pick a unique photo from your life to feature at the top of your timeline. Note: This space is not meant for banner ads or other promotions. Please don’t use content that is commercial, promotional, copyright-infringing or already in use on other people’s covers.

To Read More About Facebook’s Crackdown: Click Here

Brand Adoption's Cover Phone - Still There

 

To See Amazing Company Cover Photos: Click Here

Read full storyComments Off on Better Double Check Your Facebook Cover Photo