Archive | June, 2013

Silver City Is First in New Mexico to Proclaim June 30 as Social Media Day

Silver City may not be the biggest city in New Mexico, but it is the first to officially proclaim June 30 as Social Media Day.

Silver City Mayor James R. Marshall signed off on the proclamation at a Town Council meeting last week, a month after event organizer Abraham Villarreal submitted the request.

According to Villarreal, the city’s small size is exactly why it needs events like Social Media Day.

“When you’re a small community, finding ways to connect is important,” said Villarreal. “It’s an international event so we’re able to connect with other enthusiasts.”

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WOMM Has the Power to Quickly Build Up or Tear Down the Reputations of Products, Services and Organizations

Although many brand stories are shared offline, word of mouth can also spread very rapidly through social media. In order to leverage the power of WOM brands need to understand the dynamics of this intangible and often elusive form of marketing.

Building Trust

Trust lies at the core of every strong personal relationship – the same goes for relationships stakeholders have with brands. The driving force behind consumers’ desire to share positive stories about organizations is the trust they have in the products, services and people associated with those entities.

Trust is not built overnight. It’s nurtured over time with every customer, vendor and employee micro-interaction. The simple fact of the matter is that stakeholders see through brand hype and the only real way to build trust is make a promise and deliver on it. The classic example is customer service. Organizations need to make sure they meet or exceed the service expectations they’ve created with customers – falling short on these types of basic brand promises will result in the wrong kind of WOM.

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