Archive | February, 2014

‘SNL’ Is Reclaiming Its Turf via Social Media — Just in Time

If we take online comments as a scaled down version of the world at large, it’s clear that 2014 global society is divided on three main topics: religion, climate change and which cast ofSaturday Night Live was the best.

As it stands, SNL has muscled through its 39th season amidst heavy criticism surrounding both a lack of cast diversity and a sketch model that, at times, seems to ignore contemporary culture. As clutch cast members Bill Hader, Jason Sudeikis and Fred Armisen, along with writer John Mulaney, departed before the season’s start, the obvious question was whether or not a largely young and inexperienced cast could carry the show to new heights.

When the 2013-2014 cast was announced, it included two members of the YouTube sketch sensation Good Neighbor (a third member joined as a writer). At first, it seemed the show was simply refilling the hole left by “digital short” masters, The Lonely Island. With the season more than halfway over, however, it appears the move was slightly more strategic.

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