Ever wondered why Facebook continues to try to make its own version of Snapchat?
A new study suggests college students— traditionally one of Facebook’s biggest demographics— are more engaged with Snapchat than Facebook.
The study found that while 70% of college students report posting on Snapchat at least once a day, only 11% report posting on Facebook with the same frequency.
Sumpto, a New York-based marketing company that helps brands connect with college students, conducted the study. It polled nearly 2,000 undergraduate students from hundreds of campuses in the U.S.
Result: as in another study reported earlier this year, Snapchat rules on college campuses.