Laundry Service CEO Jason Stein Breaks Down Social Media Economics
Just how much is a social media influencer’s audience worth?
According to Jason Stein, founder of Laundry Serviceand the second expert in our Digital Crash Course, it’s a lot more than you think.
“Advertisers pay for people, they pay for audiences, they pay for eyeballs, they pay for attention, they pay for trust, they pay for influence,” Mr. Stein said. “And the only way to continue to engage that audience and retain that audience is to create great content.”
But more importantly, he said, social media influencers distribute their own content to their followers. And in a world of disposable content, audience loyalty reigns supreme.
“Many influencers are reaching as many, if not more, people than traditional publishers every single day,” Mr. Stein said. “They got that reach because they were really good at producing original content that people wanted with the specific point of view they brought to the table.”
Mr. Stein said the average social media influencer makes in the low six-figure figures whereas the outliers can make millions.