Archive | September, 2015

How Much Is A Social Media Influencer’s Audience Really Worth?

Laundry Service CEO Jason Stein Breaks Down Social Media Economics

Just how much is a social media influencer’s audience worth?

According to Jason Stein, founder of Laundry Serviceand the second expert in our Digital Crash Course, it’s a lot more than you think.

“Advertisers pay for people, they pay for audiences, they pay for eyeballs, they pay for attention, they pay for trust, they pay for influence,” Mr. Stein said. “And the only way to continue to engage that audience and retain that audience is to create great content.”

But more importantly, he said, social media influencers distribute their own content to their followers. And in a world of disposable content, audience loyalty reigns supreme.

“Many influencers are reaching as many, if not more, people than traditional publishers every single day,” Mr. Stein said. “They got that reach because they were really good at producing original content that people wanted with the specific point of view they brought to the table.”

Mr. Stein said the average social media influencer makes in the low six-figure figures whereas the outliers can make millions.

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Why Growth Hacking Is the Next Big Thing for Marketing

What Brands Can Learn from Airbnb, Twitter, Dropbox and Other Growth-Hackers

Sir David Brailsford had a difficult challenge ahead of him. The year was 2012 and the Olympic Games were on. The team he was coaching, British Team Sky, had not won a single major cycling tournament since 1966.

Far from being discouraged, Brailsford approached the task by breaking down every single thing he could think of that went into riding a bike and then improved it by 1%. The nutrition of riders, the pillows that cyclists slept on, the gel they used for their massages, the ergonomics of a bike seat, the weight of tires — Brailsford improved it all, just by a tiny bit.

By putting all those 1% margins together, or by “aggregating marginal gains,” Brailsford ended up with a remarkable improvement. In 2012, Team Sky won Tour de France and went ahead to win two more. At the Games, it triumphed with 70% of the gold medals in cycling.

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