Archive | November, 2015

RIP Millennials: Marketing Will Be ‘Age Agnostic’ Next Year

Hotwire PR Study Finds Companies Will Target On Passion, Not Numbers

In 2016, marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching the younger consumers based on their passions, according to a study released today by Hotwire PR.

The agency’s seventh annual “Communications Trends Report,” which was based on crowdsourced data from 400 communicators across 22 countries, revealed that brands will look to engage consumers with age-agnostic content that emphasizes certain values.

Another key finding from the study is that the industry is not prepared for mobile ad blocking, especially since Apple enabled apps that stop ads from popping up on smartphones and iPads through its iOS 9 operating system. To rise above the ad blocking influx, marketers will need to spend more time on native advertising, sponsored podcasts, influencer partnerships, and experiential efforts, according to the research.

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See the First 360-Degree Video Ads on Facebook

AT&T, Samsung, Nestle Among Brands Test New Format

360-degree marketing” has been an industry buzzword for years, but what about 360-degree advertising?

Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual reality-lite video format on its desktop site and Android apps in September, and the social network is now bringing 360-degree videos — and ads — to Apple’s iPhones and iPads.

In addition to the brands advertising 360-degree videos on Facebook, publishers including ABC News, BuzzFeed and Nickelodeon have begun posting all-angle videos to the social network, which can also be watched using Samsung’s Gear VR virtual-reality headset.

And to attract more 360-degree videos to its service, Facebook has added a way for anyone operating a Facebook page to post 360-degree videos, including a way to edit the initial camera angle and vertical field of view before uploading the video. The company has also created a dedicated site for creators, publishers and brands to learn more about producing 360-degree videos.

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