Archive | December, 2015

Marketing’s 10 Biggest Thought Leaders of 2015

file

One of the best ways to excel in marketing–and in life–is to surround yourself with smart people. And while you can’t get folks like Guy Kawasaki and Mark Zuckerberg in close proximity unless you’ve got the big bucks, you can choose to follow them online to see what they find important.

During a recent CMO.com team call, one of our teammates asked us to name some of marketing’s biggest thought leaders. We came up with a short list and then reached out to our Twitter followers and some contacts to round out the list of top 10. Here they are, in no particular order:

To Read Full Post: Click Here

Read full storyComments Off on Marketing’s 10 Biggest Thought Leaders of 2015

ADI Reports $11B In Online Sales, Thanksgiving Through Cyber Monday

452x294_santa_phone

Online sales for Thanksgiving Day through Cyber Monday (Nov. 26 to 30) totaled $11 billion this year, with 40% of those sales coming from door-buster discounts, according to analysis by Adobe Digital Index (ADI).

The data suggests that, in order to make this season profitable, retailers will need to focus on getting shoppers to hunt for more than the big bargains that drove them online in the first place.

The online sales numbers are up quite a bit year over year, with 25% for Thanksgiving ($1.7 billion), 14.3% for Black Friday ($2.7 billion), and 12% for Cyber Monday ($2.98 billion), ADI reported.

To Read Full Post: Click Here

Read full storyComments Off on ADI Reports $11B In Online Sales, Thanksgiving Through Cyber Monday