Hispanic Buying Power Estimated To Reach Nearly 1-Trillion-Dollars
For Immediate Release
Tempe, AZ— A single marketing campaign is not as successful as compared to a campaign that adapts to those who are receiving the message. With the exploding population and buying power of U.S. Hispanics, Brand Adoption proudly brings on board an industry powerhouse; Stephen J. Gomez.
Steve participated in a pioneering team to develop Hispanic marketing practices at the Colgate-Palmolive Company in the mid ‘80s. As the Hispanic market continued to grow, so did Gomez’ success and expertise. While at Dial Corp, Mr. Gomez led the company’s initial entry into the Latino market with Dial Soap and Purex detergent. During his 7 years with Schering-Plough HealthCare, Inc. (Fortune 100), Gomez flourished in a pioneering role launching Hispanic marketing, which included branding, advertising, promotions, public relations, community relations, and sales integration.
“National brands like Sunny D, Energizer, Clorox and Campbell’s have all looked to Stephen Gomez to create effective Hispanic marketing and retail programs,” said Don May, VP of Sales and Marketing, Brand Adoption. “He knows what it takes to create successful campaigns. When we work with brands we want to provide them with the best resources, and Steve is an integral addition.”
Recently Gomez has helped build the Hispanic market with Bar-S Foods Co., Freeman Beauty products, Ardell and Andrea Beauty products and Clubman Men’s products.
Brand Adoption is a word of mouth marketing company that connects brands with consumers using social media and guerrilla marketing strategies. Our marketing platform is made up of thousands of ureps (influential college students and graduates) located on campuses across the U.S. Through this network, we execute brand building activities that include product sampling, digital marketing, social media communication, brand education, product testing, ambassador programs, trade show and event representation, and street team participation. Campaigns are designed to meet our client’s goals: building awareness, driving traffic and sales, and expanding a brand’s on-line community. To learn more about Brand Adoption, please visit brandadoption.com, follow our news on Twitter @brandadoption or find us on Facebook at Facebook/BrandAdoption.