About BA

Brand Adoption is an independently-owned experiential marketing agency that works with companies who share our passion in the power of engagement.  We have over 50 years of collective CPG brand marketing, project management and recruiting and staffing industry experience.  Over the years, our team has skillfully marshaled and trained hundreds of influential college students and graduates in our national urep network to promote brands on any local, regional or national stage for our clients. We are social media with legs.

Social Media with Legs

We work closely with brands to convey their authentic brand message and educate consumers face-to-face in a very personal way. We utilize the efficiencies of social media coupled with our viral urep marketing platform to move our clients’ brands from consideration into trial, then purchase and ultimately  into advocacy.

The Go-To Person

Every client we serve has a dedicated team leader assigned to his or her account to make sure communication between client and agency is continuous.  Our Account Managers, Executives and Coordinators work directly with our clients to execute their marketing plans.

What makes us special?

  • Our mission – our clients become our advocates
  • Our urep viral marketing platform – trendsetters and brand advocates on U.S. college campuses in 52 markets
  • Our team – over 50 years of CPG brand marketing, project management and recruiting and staffing industry experience