Entangling Brand and Consumer
Go Beyond Mere Engagement to Forge Enduring Ties With Customers
Entangling brand and consumer is the new business model for building an enduring, mutually rewarding customer relationship.
At a time when change is the only constant, holding on to what is gospel no longer works. “One-to-one” is yesterday’s news. This book is about taking the “to” out of “one-to-one.” Tomorrow’s pacesetters will be those who create an entangled “one-plus-one” twosome that goes where nobody has ventured before.
Welcome to a new reality where producer and consumer make history together rather than being at opposite ends of a shaky relationship. “Doing with” leaves “doing to” in the dust now that it’s so easy for your customers to tell the world how you treat them and what you do for them.