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Another TOP of 2011: Like This, Follow That: It’s the 10 Best Social-Media Campaigns of the Year

Obermutten GR

This time we break down borders, and look at the 10 best social media campaigns of the year in the world!

See What This Picture is All About, and Check Out the Top Campaigns of the Year

 

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You Should Learn: How to Increase Facebook Engagement Using Custom Page Tabs

1. Know Your Audience – Who is this tab for?

2. Define Your Goals – And don’t just say more “Likes.”

3. Build a Cool Tab – then double check to make sure it is cool.

To Read Full Post and Full Description- Click Me!..

 

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Don’t Worry Facebook, My Dad Isn’t On Google Plus Yet…

“I know, everyone’s really excited that Google Plus now has pages for businesses. I was among the first to run to the site and establish my page. I had a few issues, but all in all it’s definitely a cool experience. (If anyone is having issues switching between page and profile this article will help).

But now it’s time to chill a little… Google Plus isn’t killing Facebook Fan Pages just yet…”

Must Read: Find the Full Story Here…

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Brand Adoption Creates a Social Media Solution for Convenience Stores

As 2012 quickly approaches, Brand Adoption makes the daunting task of connecting convenience stores and consumers easier with a turnkey solution

Brand Adoption Logo

Tempe, ARIZONA– As consumers flock to social media outlets for interaction with friends and businesses, Brand Adoption has developed a turnkey social media solution called the “Social Media Starter Kit.” This program evolved as Brand Adoption met and listened to convenience store owners at the NACS (National Association of Convenience Stores) Show in Chicago.

“We talked with store owners from all over the country, big and small,” said Don May, Brand Adoption.  “After those talks we developed and created an easy, inexpensive solution.”

According to a recent report by Nielsen, 60% of consumers research products and brands through social networking sites.  Those consumers are active when they find something they like online, with 48% of consumers responding to a retailer’s offer on Facebook.

The Social Media Starter Kit includes a full review, setup or update, of social media accounts, a high-traffic driving activity, and multiple quality posts to help stores engage the consumer.  The kit can also be customized with Social Media Enhancements; such as, ongoing support, production of a unique YouTube video, advanced Facebook page design, and creation and implantation of a loyalty program.

Loyalty programs continue to be a hot topic of conversation as C-Stores focus on driving customers back to their store.   The program excels at differentiating itself from the store down the street. With Brand Adoption, retailers can focus on their point of difference by enticing customers with unique perks, discounts, or rewards.

“This turnkey program creates instant excitement, builds awareness and drives traffic back to the store in more ways than one,” concluded May.  “The consumer is online, and they are talking.  If you are not there to listen…they are going to find someone who is.”

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Brand Adoption is a word of mouth marketing company that connects brands with consumers using social media and guerrilla marketing strategies. Our marketing platform is made up of thousands of ureps (influential college students and graduates) located on campuses across the U.S. Through this network, we execute brand building activities that include product sampling, digital marketing, social media communication, brand education, product testing, ambassador programs, trade show and event representation, and street team participation. Campaigns are designed to meet our client’s goals: building awareness, driving traffic and sales, and expanding a brand’s on-line community.

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How the Fortune 500 Use Social Media to Market Their Products

“It’s interesting to see how the Fortune 500 use social media to market their products. Social media is the current obsession of millions of people worldwide who use it to find new and compelling content, share this with others, stay in touch with their friends and contacts and engage them in constant conversation.

Entrepreneurs and SMBs have also begun realizing significant returns on their social media investments as they use it to find new markets and sustain their relationships with existing ones. But big businesses have barely established its beach-head on the shores of social media.”

See What the Fortune 500s Are Doing with Social Media Here…

 

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Less than 20% of Facebook content is Liked (infographic)

Summary: A recent survey has found that less than 20 percent of Facebook content is Liked on the social network. This includes Wall posts, pictures, comments, videos, and Pages.

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How to Fix a Social Media Screw Up

Dan Taylor, thenextweb.com, walks through how to fix a social media screw up. Like the Boy Scouts say…Be Prepared! You never know if/when it may happen to your company.

Taylor says, “Click, send, done. All’s fine and dandy until you realize that the Tweetdeck account wasn’t set to your personal account, but rather from the company/client’s. Ouch.”

Read Taylor’s Guide Here…

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How Social Media Impacts Brand Marketing

“Consumers are spending more time than ever using social media, as demonstrated in the Social Media Report recently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.

Social media plays an important role in how consumers discover, research, and share information about brands and products. In fact 60 percent of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites.”

Check Out All the Graphs and More Results Here…

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100 Uses of Social Media Monitoring

“Companies that are new to social media monitoring and engagement frequently wonder where to begin. This can even be a bigger challenge if nobody is talking about your company or brand. We wanted to provide a few examples, okay, well 100 examples, of things that you can listen and monitor for across the social web.

The list is divided into 10 categories, so if you are looking for help in a particular category, see if it is listed…”

Click: To See The 100 Uses of Social Media Monitoring…

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Are You Building a Social Brand or a Social Business?

“Social media says so much and so very little at the same time. First, social media implies that media is just that, social. But when you study many of the best practices or test the advice dispensed through popular “top 10″ posts, you find that at the heart of notable social media successes is simply brilliant creativity and desirable incentives, not necessarily authentic or genuine value or engagement.  With every Tweet or Like to win campaign, hilarious viral video, and user-generated promotional series, businesses make social media more of an oxymoron than a movement to transform two-way conversations into improved customer relationships.”

Click: To Read More of Brian’s Post from Social Media Today…

 

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