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Core Power and Brand Adoption Join Cal Ripken’s Team at The Ripken Experience

Play some ball, restore your core, and have an unforgettable experience. The small hometown of Major League Baseball’s Iron Man, Cal Ripken Jr., plays host to more than just little league clinics and baseball games.  In Aberdeen, MD, children, families and teams from all over the world gather together to share their love of the game.  The Ripken Experience has evolved into a destination for high-quality baseball, as young and old learn about America’s pastime and grow together as a team.  Core Power is now a part of that experience and destination for youth and their families. The product will be sold at the concession stands throughout the summer, and Core Power ambassadors will be on-hand to activate during tournaments and camps. Video highlights and testimonials from the Experience will be made available regularly on www.corepower.com.

Core Power has turned to Brand Adoption to provide highly trained brand ambassadors at both locations of The Ripken Experience, Aberdeen, MD and Myrtle Beach, SC, through November.  Brand Adoption’s handpicked ambassadors will execute sampling activities, interact with the youth, and increase awareness of the great-tasting, high protein simple-ingredient recovery drink.

Core Power, which is produced and marketed by Fair Oaks Farms Brands, made news last month when it announced its distribution agreement with Coca-Cola Refreshments in select markets.  The five flavors are lactose-free, do not require refrigeration, and are packed with high quality protein: Vanilla, Chocolate, Honey, Strawberry Banana (light), and Chocolate (light).

About Core Power

Core Power is the first of many planned nutritional beverages from the farmers of Fair Oaks Farms Brands, Inc. It was launched in a Texas test market in 2009 as Athletes HoneyMilk, and after creating significant consumer interest, Fair Oaks Farms Brands made plans to take the product national. More information can be found at www.corepower.com

About Brand Adoption

Brand Adoption provides experiential marketing for brands across 52 markets in the U.S. Helping brands build awareness and generate sales through brand ambassador programs, brand tours, college activation programs and product sampling events including road shows, street sampling, in-store sampling and merchandising support.  Programs are scalable to reach retailer, market, regional and national audiences. For more information, visit www.brandadoption.com

For more information on The Ripken Experience, visit www.ripkenbaseball.com

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30 Years of Experience, Expertise in Hispanic Marketing – Brand Adoption Adds Stephen J. Gomez

Hispanic Buying Power Estimated To Reach Nearly 1-Trillion-Dollars

For Immediate Release

Tempe, AZ— A single marketing campaign is not as successful as compared to a campaign that adapts to those who are receiving the message.  With the exploding population and buying power of U.S. Hispanics, Brand Adoption proudly brings on board an industry powerhouse; Stephen J. Gomez.

Steve participated in a pioneering team to develop Hispanic marketing practices at the Colgate-Palmolive Company in the mid ‘80s.  As the Hispanic market continued to grow, so did Gomez’ success and expertise.  While at Dial Corp, Mr. Gomez led the company’s initial entry into the Latino market with Dial Soap and Purex detergent. During his 7 years with Schering-Plough HealthCare, Inc. (Fortune 100), Gomez flourished in a pioneering role launching Hispanic marketing, which included branding, advertising, promotions, public relations, community relations, and sales integration.

“National brands like Sunny D, Energizer, Clorox and Campbell’s have all looked to Stephen Gomez to create effective Hispanic marketing and retail programs,” said Don May, VP of Sales and Marketing, Brand Adoption.  “He knows what it takes to create successful campaigns.  When we work with brands we want to provide them with the best resources, and Steve is an integral addition.”

Recently Gomez has helped build the Hispanic market with Bar-S Foods Co., Freeman Beauty products, Ardell and Andrea Beauty products and Clubman Men’s products.

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Brand Adoption

Brand Adoption is a word of mouth marketing company that connects brands with consumers using social media and guerrilla marketing strategies. Our marketing platform is made up of thousands of ureps (influential college students and graduates) located on campuses across the U.S. Through this network, we execute brand building activities that include product sampling, digital marketing, social media communication, brand education, product testing, ambassador programs, trade show and event representation, and street team participation. Campaigns are designed to meet our client’s goals: building awareness, driving traffic and sales, and expanding a brand’s on-line community. To learn more about Brand Adoption, please visit brandadoption.com, follow our news on Twitter @brandadoption or find us on Facebook at Facebook/BrandAdoption.
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Brand Adoption Teams up with Raze Media to Provide Advanced Mobile Social Media Solutions

For Immediate Release

Tempe, AZ—The world of marketing may be ever changing, but one tool remains strong among uncertainty for marketers: Social Media! A recent Nielsen report stated that 53% of consumers already follow brands through social media networks, and 37% of social media access is done from a mobile phone, Brand Adoption recognized the need to introduce mobile marketing to their suite of services.

Brand Adoption currently offers various programs that will grow a company’s social presence while driving traffic and sales, online and offline. Dallas-based Raze Media is on the forefront of the mobile demand and uses data on a daily basis to help clients drive sales and profits.

Collectively the companies can offer packages that address:

• Social Media Platforms
• SMS Text Messaging
• QR Code Marketing
• Mobile Applications
• Mobile Website Development
• Guerrilla marketing and events
• Imaginative Loyalty Programs

“We have a true partnership with Brand Adoption because the company understands that marketers have to think strategically in adding mobile messaging and social media programs to their marketing arsenals,” said Tim McCallum, Raze Media’s President and CEO. “Having the ability to reach customers and measure response results instantly will give companies a competitive edge. In the future, promotions will be designed with pinpoint accuracy assuring consumer interest, improved customer retention and increased sales. This is a win, win, for the advertiser.”

With the synergistic collaboration formed between Brand Adoption and Raze Media, companies can now find turnkey social media and mobile marketing solutions under one roof.

“Partnering with Raze Media and their mobile marketing solutions complimented our strengths so we could offer the complete social media mobile marketing package to our clients,” said Alex Munter, Marketing Manager, Brand Adoption. “It is hard enough for Marketing Managers to keep up with all the intricacies and nuances associated with social media and mobile marketing as online business influence shifts and evolves. Now, we can provide a full picture solution, all at one time.”

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Brand Adoption is a word of mouth marketing company that connects brands with consumers using social media and guerrilla marketing strategies. Our marketing platform is made up of thousands of ureps (influential college students and graduates) located on campuses across the U.S. Through this network, we execute brand building activities that include product sampling, digital marketing, social media communication, brand education, product testing, ambassador programs, trade show and event representation, and street team participation. Campaigns are designed to meet our client’s goals: building awareness, driving traffic and sales, and expanding a brand’s on-line community. To learn more about Brand Adoption, please visit brandadoption.com, follow our news on Twitter @brandadoption or find us on Facebook at Facebook/BrandAdoption.

Razemedia.com

Raze Media provides cutting-edge mobile solutions designed to attract and retain consumers and drive our partners’ topline. The company designs and executes mobile marketing campaigns through the melding of SMS Text Messaging, QR Code Marketing, Mobile Applications and Mobile Website Development. Based in Dallas, Texas, Raze Media’s products and services are available in the United States and Canada. To learn more about Raze Media, please visit razemedia.com, follow our news on Twitter @razemedia or find us on Facebook at Facebook/RazeMedia.

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Brand Adoption Creates a Social Media Solution for Convenience Stores

As 2012 quickly approaches, Brand Adoption makes the daunting task of connecting convenience stores and consumers easier with a turnkey solution

Brand Adoption Logo

Tempe, ARIZONA– As consumers flock to social media outlets for interaction with friends and businesses, Brand Adoption has developed a turnkey social media solution called the “Social Media Starter Kit.” This program evolved as Brand Adoption met and listened to convenience store owners at the NACS (National Association of Convenience Stores) Show in Chicago.

“We talked with store owners from all over the country, big and small,” said Don May, Brand Adoption.  “After those talks we developed and created an easy, inexpensive solution.”

According to a recent report by Nielsen, 60% of consumers research products and brands through social networking sites.  Those consumers are active when they find something they like online, with 48% of consumers responding to a retailer’s offer on Facebook.

The Social Media Starter Kit includes a full review, setup or update, of social media accounts, a high-traffic driving activity, and multiple quality posts to help stores engage the consumer.  The kit can also be customized with Social Media Enhancements; such as, ongoing support, production of a unique YouTube video, advanced Facebook page design, and creation and implantation of a loyalty program.

Loyalty programs continue to be a hot topic of conversation as C-Stores focus on driving customers back to their store.   The program excels at differentiating itself from the store down the street. With Brand Adoption, retailers can focus on their point of difference by enticing customers with unique perks, discounts, or rewards.

“This turnkey program creates instant excitement, builds awareness and drives traffic back to the store in more ways than one,” concluded May.  “The consumer is online, and they are talking.  If you are not there to listen…they are going to find someone who is.”

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Brand Adoption is a word of mouth marketing company that connects brands with consumers using social media and guerrilla marketing strategies. Our marketing platform is made up of thousands of ureps (influential college students and graduates) located on campuses across the U.S. Through this network, we execute brand building activities that include product sampling, digital marketing, social media communication, brand education, product testing, ambassador programs, trade show and event representation, and street team participation. Campaigns are designed to meet our client’s goals: building awareness, driving traffic and sales, and expanding a brand’s on-line community.

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Brand Adoption Announces its Black Friday iPad2 Giveaway

With the re-launch of its University Rep Network, Brand Adoption is giving away 2 iPad2s just in time for Black Friday.

Brand Adoption Logo

University Rep (urep) was created as a platform to connect brands with marketers using online and offline, word of mouth marketing strategies. ureps promote brands to their social networks and get rewarded for it.   With this network, ureps have the opportunity to opt-into numerous campaigns. Some campaigns take minutes, while others require more involvement.  Campaigns range from social shares where ureps share, tweet, post and talk about a brands’ product, service, store or promotion online.  Other urep campaigns consist of face-to-face tours, booth events, brand blitzes, and PR stunts.

The iPad2 giveaway gears up just in time for the busiest shopping day of the year, Black Friday.

“We wanted to show the new ureps how Brand Adoption treats its network,” said Alex Munter, Brand Adoption.  “Unlike some other national agencies who work with Brand Ambassadors, we care about ours (ureps).  They are why Brand Adoption is Social Media with Legs.  This network has legs that walk across the entire country, and a couple of them will be rocking a new iPad2!”

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FOR IMMEDIATE RELEASE:

Brand Adoption Logo

September 15, 2011 – TEMPE, ARIZONA –This year marks the 50th anniversary of the National Association of Convenience Stores, NACS. It also marks the first year Brand Adoption will participate in the show. Over the past two years the NACS show has reportedly averaged 22,000 people at its events, including a number of international attendees.

For Brand Adoption the show will be an excellent venue to meet over 1,000 companies in a 3-day period.

“The social media marketing work we are doing is innovative and producing results,” said Evan Rogers, VP of Operations, Brand Adoption. “Traditional advertising just does not work with the untraditional life people live. We stream and watch our favorite television shows and movies online, read news online, and talk about what we love online. Brand Adoption uses its connected and influential national network to lead, and influence those conversations. We look forward to showing our urep network in Chicago.”

The NACS show was held in Las Vegas last year, and closed its general session with an address from President George W. Bush. As the NACS website touts, “The NACS Show is the #1 buying event in America and is the place to find the most innovative, profit-building products and services.”

“We know we can make a difference for those Brands looking to get their product in the conversation,” said Rogers.

About Brand Adoption:

Brand Adoption is a word of mouth marketing company that connects brands with consumers using social media and guerrilla marketing strategies. Our marketing platform is made up of thousands of ureps (influential college students and graduates) located on campuses across the U.S. Through this network, we execute brand building activities that include product sampling, digital marketing, social media communication, brand education, product testing, ambassador programs, trade show and event representation, and street team participation. Campaigns are designed to meet our client’s goals: building awareness, driving traffic and sales, and expanding a brand’s online community.

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Brand Adoption expands its University Rep internship program to college campuses across the country

University campuses across the nation are excited to host Brand Adoption’s internship program this semester. Brand Adoption’s hands-on program allows three students on each campus get a real-life feel for the world of social media marketing.
FOR IMMEDIATE RELEASE

PRLog (Press Release)Sep 12, 2011 – “Each intern brings an unique perspective to the program,” said Baldo Besich, urep Manager, Brand Adoption.  “The collaboration that goes on between schools allows students to learn from unique specialties.  As they see the successes of word of mouth and social media marketing, they are able to share with others campuses across the nation.  As those impressions are passed on to others, the students look back and realize that they are participating in word of mouth marketing without any effort.”

At Arizona State University, one of the largest single campuses in the U.S., Brand Adoption works closely with the faculty to insure a productive semester.  “Internships compliment the educational track by providing the student an opportunity to apply the experiences and skills learned outside of the classroom to projects and discussions within the classroom creating a well-rounded knowledge of that topic,” said Jyll Harthun, Business Career Center Consultant, W.P. Carey School of Business, Arizona State University.  The W.P. Carey School ranks in the Top 25 on a prestigious global ranking list once again this year.

Intern tasks range from creating marketing materials, logging time facilitating conversation on the company’s Facebook, twitter and web pages while executing semester long goals.  Additionally, Brand Adoption works with campus internship requirements to fulfill students‘ credit needs.

“We only have a finite time with these students as an intern, but we can see that they are taking away long lasting real world experience,” concluded Besich.

About Brand Adoption:
Brand Adoption is a word of mouth marketing company that connects brands with consumers using social media and guerrilla marketing strategies.  Our marketing platform is made up of thousands of ureps (influential college students and graduates) located on campuses across the US.  Through this network, we execute brand building activities that include product sampling, digital marketing, social media communication, brand education, product testing, ambassador programs, trade show and event representation, and  street team participation.  Campaigns are designed to meet our client’s goals: building awareness, driving traffic and sales, and expanding a brand’s online community.

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Brand Adoption partnered with FRS Healthy Energy™ samples 2 million ready to drink cans this summer fueling fans all over the country.

TEMPE, AZ., Aug. 24, 2011 – From the world’s largest Nike Surf Tournament in Huntington beach, Major League Baseball’s All-star game in Phoenix, the Rock n’ Roll marathon in Chicago, up to Times Square in New York City, Brand Adoption’s influential work force partnered with FRS Healthy Energy™ to educate and FUEL the nation face to face, cold can by can.

Brand Adoption hand picked 140 Brand Ambassadors in 19 cities to represent FRS®, sampling 2 million refreshing cans, while leaving millions more with positive impressions.

“FRS®, like many big name brands, has seen the overwhelming positive reaction from the general public when word of mouth marketing is done correctly,” said Don May, VP of Marketing and Acquisitions, Brand Adoption.  “We put together a turnkey program that included branded vehicles, product storage and refrigeration.  We mobilized our teams of brand ambassadors in the major markets across the country.  FRS® management was impressed with what Brand Adoption could do in a short period of time and the quality of our national network of well-educated college students and graduates (ureps).   The reception from consumers has been phenomenal.  Our ureps are able to effectively communicate the health attributes of FRS® which separates the brand from competitive entries on store shelves.”

FRS® Healthy Performance™ has continually grown since 2007.  This summer the company has seen a 140% increase on its Facebook page as well as an ever growing twitter following with almost 9,000 followers to date.  The partnership with Brand Adoption has put a face with the drink, sold out FRS in retail stores, and the positive feedback continues to flood its social networks.

Brand Adoption’s national network increasingly grows on over 150 college campuses with the success of its FRS® campaign.  May concluded, “One of the most important aspects of this tour was educating consumers about the health aspects of this unique drink.  We did just that.”

Facts and Figures:

This summer Brand Adoption has sampled the equivalent to 171,875 Gallons of FRS®.

If you stood cans on top of each other you could stack the height of the Empire State Building 800 times.

The total weight of product sampled is the same as 5 Boeing 747 Jumbo Jets.

About Brand Adoption:

Brand Adoption is a word of mouth marketing company that connects brands with consumers using social media and guerrilla marketing strategies.  Our marketing platform is made up of thousands of ureps (influential college students and graduates) located on campuses across the US.  Through this network, we execute brand building activities that include product sampling, digital marketing, social media communication, brand education, product testing, ambassador programs, tradeshow and event representation, and  street team participation.  Campaigns are designed to meet our client’s goals: building awareness, driving traffic and sales, or expanding a brand’s online community.

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