Seeking the Human at Web Summit

One of the fascinating aspects of the annual Web Summit in Europe is the astonishing array of new technologies and start-ups on display. But as everyone at the Summit in Lisbon this month obsessed over the alphabet soup of technologies (AR, VR, bots, AI, IoT, etc.), there was an eerie discomfort that permeated the space. […]

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What to Do With Your Marketing Budget Windfall (Yes, It Happens)

As the year (and, for many, fiscal year) draws to a close, are you burdened with a marketing budget that’s too large to spend? Unlikely. More common is the experience of a pharmaceutical client of ours, who went on vacation for a week in August and came back to a 19% smaller marketing budget. Such […]

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What You’ll Need to Build the Agency of the Future

In 2010, the CEO of an upstart digital agency was asked by the IAB to predict the future of advertising agencies and how they needed to adapt if they wanted to be around 10 years from now. Rather than give a eulogy, the thesis of that talk was that we were on the cusp of […]

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Let Machines Do the Advertising Grunt Work

Artificial Intelligence Is a Tool, Not a Replacement for Marketers In 1950, computing pioneer Alan Turing posed a heretical question: Can machines think? Some 66 years later, the answer is clear. Evidence of machine learning is all around us. Execute a Google search and you’ll reap the benefits of machine learning. When Google presents results […]

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Despite All This Data, Empathy Is Still the Greatest Tool in a Marketer’s Toolbox

A Top-Down Approach Needs to Be Balanced with Consumer-Centric Thinking Imagine having to watch an hour’s worth of commercials before a two-hour movie. Or being tapped on the shoulder before each page of a novel with an “exclusive offer.” It sounds ludicrous, but this is essentially the way we experience ad-supported content today. It’s no […]

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What Marketers Should Know About Snapchat’s Update

Stickers, Video, Audio Calls and Notes Provide More Robust Interaction Snapchat today announced a significant update to its chat function, a move that could give other messaging apps increased competition. Snapchat, which says it has more than 100 million daily active users and more than 8 billion video views every day, is calling its update […]

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Love Him or Hate Him, Marketers Can Learn a Thing or Two From Trump

GOP Hopeful’s Focus on Live Events, Earned Media and Proactive Speech Make for Interesting Case Study Donald Trump may be the most polarizing figure of this election cycle. And he’s ridden a wave of social media and earned media to go from political oddity to the man to beat in the Republican primary, besting competitors […]

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Martin Sorrell on Mobile: ‘We Haven’t Adapted’

Yet Another Conversation at Mobile World Congress Where Industry Execs Lament Lack of Mobile Focus If there’s one thing that’s become clear at Mobile World Congress, it’s that marketers have a lot of work to do on mobile. Industry execs grappled with ad blocking on a panel on Tuesday, and before that a panel talked […]

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Three Best Practices for Branded Video in 2016

What Brands Can Learn from the Success of ‘Zen Baby Zen’ 2016 must be the year of content marketing if you pay attention to the top 10 predictions by leading market analysts and advertising trade publications. Brand marketers are expected to double down on their investments in content, and in particular, video content — with […]

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Marketing’s 10 Biggest Thought Leaders of 2015

One of the best ways to excel in marketing–and in life–is to surround yourself with smart people. And while you can’t get folks like Guy Kawasaki and Mark Zuckerberg in close proximity unless you’ve got the big bucks, you can choose to follow them online to see what they find important. During a recent CMO.com […]

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