Ready To Enhance Your Brand Engagement on Facebook?

Leyl Master Black posted on Mashable.com 4 amazing tools that help enhance brand engagement. The whole marketing series is presented by Webtrends… to get their full guide here.  Download now. Black writes, “while most marketers are currently using the myriad applications that allow them to run their ongoing programs, they may not be as familiar with [...]

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Are Brand Loyalist Born or Developed?

Alex Goldfayn posted a recent article on Mashable.com Goldfayn hits the nail on the head as he describes Brand Evangalists.  Goldfayn writes, ”When you have evangelists for your product or service, you have the best possible kind of customer. Your evangelists are passionate, loyal, and thrilled to recommend you. They are communicators — when it matters. [...]

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University Rep Network Fueled By Millennials

Millennials- This is definitely a term that you will be hearing more and more. In fact, “Hearing” about them might be the wrong way to put it; truth is, you will most likely read about them in a post, tweet, blog, or news feed. That’s because Millennials (ages 18-29) are spending more and more time [...]

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List: PR Tools To Make Your Life Easier

On PRdaily.com, Mark Pack complies a list of “incredibly useful digital tools” for PR.  Some you may already be using – some you may never have heard of – some you may be using and just not getting the most out of it.  Digital tools, just like normal tools, don’t work unless the user is [...]

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Powerful Word of Mouth

Joe Bush wrote an amazing piece for the Path to Purchase Institute on the power of Word of Mouth Marketing (WOM). KEY INSIGHTS: “Gone are the days when ‘word of mouth’ was simply a free benefit to deserving brands.”  Bush reports that WOM marketing is now an increasing part of companies operational expense. The Word [...]

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1 Million downloads of Instagram for Android

Angela Moscaritolo, like many writers, woke up this morning knowing that Instagram would be the talk of the web. After a month of Facebook Timeline dominating the headlines – it is Google Play, formerly “Android Market,” and Instagram taking the top spot. Over 1 Million Android downloads within 24 hours of its release. Get ready [...]

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Facebook Timeline Touts Lift in Brand Page Engagement

Just a day before Facebook timeline becomes mandatory for all Brand Pages – We read on Mashable that the change might not be so bad.  Todd Wasserman highlights a recent study on Facebook’s timeline that would suggest that these new brand timelines might actually create a better relationship between companies and consumers.  Wasserman says, “If [...]

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Tips To Get Your Facebook Timeline In Shape

Brands are being forced to update its pages to timeline.  Marketers are at their desks going crazy!  How are they going to get more people to like their page if they cannot self-promoting tabs?! Don’t stress – Pam Moore has complied 15 tips that you should know before the big change. Read All 15 Tips [...]

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Tweeter Problems? Why People Are Not Following You Back

Having Tweeter problems? It is normal to get discouraged because social media platforms are not going as well as you thought they would be – if it were easy everyone would have 234 Million “followers.” Liz Borod Wright blogged about #twitter problem and provided some great tips on why people may not be following you [...]

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Is Pinterest For You And Your Brand?

The fear of most marketers- missing out on a huge flow of traffic that can be directed at their brand.  The latest and greatest headache… Pinterest!  We have often posted about the pros and cons of Pinterest – Mashable has also weighed in on this heated issue.  Jeremy Cabalona writes for Mashable and says, “If [...]

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