Alex Goldfayn posted a recent article on Mashable.com
Goldfayn hits the nail on the head as he describes Brand Evangalists. Goldfayn writes, ”When you have evangelists for your product or service, you have the best possible kind of customer. Your evangelists are passionate, loyal, and thrilled to recommend you. They are communicators — when it matters. They are your public defenders when times are difficult. Evangelists are also forgiving. They assume your mistakes are honest. They believe you have their best interests at heart. Best of all, evangelists are hyper-repeat customers.”
Brand Evangelists Are Golden
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