Social Media Examiner looks at 7 new Facebook changes that will impact businesses. And if you are already stressed out about the upcoming changes… don’t worry. We have till the end of March to get ready!
We’ve told you about how to make your huge timeline picture pretty so today we want to post about the Insights page – the real information- the ROI- the big bad wolf- the nuts and bolts- the heart and soul – the…I think you get the point.
Facebook Insights, Admin Panel and Messaging
Another change with the Timeline is the location of the Insights. You can now access them by clicking on the Admin Panel in the upper right corner.
The Admin Panel tells you about new notifications and gives you access to the “back-end” of your Facebook page.
The Admin Panel has much different navigation than before, but everything appears to be there.
Access your Insights through the Admin Panel.
You will still be able to see the old-style Page Dashboard if you click the Manage drop-down menu and then Edit Page.
Click Edit Page to see the old-style Page Dashboard.
From the Admin Page, you can also invite your email contacts, invite friends, share your page and create an ad from the Build Audience drop-down menu.
Use the Build Audience drop-down menu to access several options on getting the word out about your page.
Facebook has done a nice job of giving us lots of options to learn more about the new page design from the Help drop-down menu. During the Preview, the Help drop-down menu links to tutorials, but once you publish your Timeline you will have access to some different options.
One of the capabilities will be to easily request a name change for your page. This name change is the title of your page, not the custom URL you may have set for your page. You can still access this form here. Great news for people who have changed their company branding, have had a misspelling in the name or have other tweaks they have wanted to make.
Request a name change for your page
One of the most interesting developments of the new page Timelines is that we can now get more information on other pages that have changed to the new Timeline. When you click on the Likes box, just underneath their Timeline cover photo you can see the most popular age group, a People Talking About This Trend graph and their most popular week.
You can now see more Insight information about any page that has the new Timeline.
Companies could possibly hide the Likes box by swapping it to a lower position than the top 12 apps that are accessible to the public. But that would also hide the social proof of how many people like your page.
Pages will also have the ability to receive messages from fans. The Message feature can be turned on or off from the Manage Permissions area of the Admin Dashboard.
Enable the Message button from the Manage Permissions area.
The Message button is enabled by default so if you want to disable it, you will have to uncheck the box. Messages can only be initiated by a fan—they cannot be initiated by the page to a fan. The page can reply to the message sent.