Businesses Beware! We all knew it was coming – Company pages will soon be required to update their page to the hated loved new “Timeline.”
Josh Constine writes for tech crunch about the effects this change will have on marketers and company pages. Constine says, “Amongst the beautiful covers and pinned posts, there’s one disadvantage of the new Facebook Timeline for Pages redesign. Pages can no longer display one of their custom applications as their default landing tab that non-fans first see when they visit. This powerful marketing feature let Pages set up a welcome app that teased special content like contests or coupons, but required users to Like the Page for access.
Iframe used to get more likes
Without default landing tabs, non-fans have to actively click through the little app tiles overshadowed by a Page’s cover. Many won’t, and it will cost marketers Likes as well as email signups, contest entries, and other key performance indicators. The change is a noble one that prioritizes the user experience and the site’s long-term health, but several marketers I’ve talked to are already grumbling.”
Tiffany & Co. Facebook Timeline
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