Facebook is releasing a Parent-Child system for Businesses with multiple locations, according to Josh Constine of InsideFacebook.com. In the past, businesses with multiple locations have had to set up Places pages in addition to their Business Page. Facebook’s new tools, which they have released for testing to select companies, creates a Locations sidebar to their Business Page in which each location can be listed: maps included.
Facebook reports We’re testing new ways for businesses with more than one location to develop a localized presence on Facebook. The tools launching this week…make it easier for businesses to begin to localize their voice at scale.
In addition to simplifying and aggregating pages for the user, there is an unexpected advantage at the corporate level. Currently, administrators would need to go through each “Places” location and change a slogan or brand image. With the new system, a single change at the corporate level would take care of all of them.
These changes will help simplify and improve the user interface for businesses of all sizes!