The fear of most marketers- missing out on a huge flow of traffic that can be directed at their brand. The latest and greatest headache… Pinterest! We have often posted about the pros and cons of Pinterest – Mashable has also weighed in on this heated issue. Jeremy Cabalona writes for Mashable and says, “If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers. While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest. The food category is the fastest growing segment of Pinterest.”
Cabalona also focuses on this infographic from web optimization company Maxymiser
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