If you are still on the fence on social media and how it will help your business…read this article.
Wendy Lea writes on Forbes.com about how to use social media for a business correctly.
Lea writes, “Leaders who adopt social strategies to grow their businesses value customer relationships enough to go beyond monitoring and listening. Social leaders support a strategy built on public conversations and the realization that customers engage differently in public. These conversations are rich and relevant, and more often than not, are filled with new ways to solve problems and improve products and services, and also serve as an amplifier of excitement about the true benefit of the brand.”