Brands are being forced to update its pages to timeline. Marketers are at their desks going crazy! How are they going to get more people to like their page if they cannot self-promoting tabs?!
Don’t stress – Pam Moore has complied 15 tips that you should know before the big change. Read All 15 Tips Here…
We’ll highlight a couple of Moore’s tips:
1. Know the Facebook cover image content guidelines (rules).
Facebook has set pretty strict guidelines for what can and can’t be displayed and communicated on the new timeline cover image.
What you CAN do:
- Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks.
- Inspire your audience with visually appealing graphics, colors and images.
- Use simple language that will help you inspire and connect with your fans.
What you can NOT do: (Per Facebook cover guidelines)
Price or purchase information, such as “40% off” or “Download it at our website”
Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
References to user interface elements, such as Like or Share, or any other Facebook site features
Calls to action, such as “Get it now” or “Tell your friends”
Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self promotion or hard sales.
*Obviously make sure you have legal copyrights to all images and content.
2. Create custom thumbnails for apps.
It is super easy to create a custom thumbnail image for each and every app. Note custom images can not be set for photos and likes.
a. Create an image that is 111 x 74 pixels.
b. Click on the arrow to the right of your timeline (underneath the cover image). It will show a number which represents the number of apps you are using.
c. Click on the arrow next to the image of the app you want to change.
d. Click on edit settings.
e. Click on change (for the image)
f. Upload the new image