Why Social Engagement Is Critical To Business Success

When was the last time you logged onto Facebook or Twitter?

If it didn’t already happen this morning, chances are good it will happen at some point today. Given its pervasiveness – Facebook alone reports a community of 750 million users – it’s not news that social media is now central to how we communicate, interact and shape mundane-to-major decisions on a daily basis.

While you may be immersed in social media as a consumer, how much thought have you given to the implications of this phenomenon from a business perspective? From client support to marketing to R&D and even keeping tabs on the competition, it’s hard not to be daunted by the implications of what this new era of social business means for the enterprise as a whole.

To date, social media has traditionally been utilized for marketing and branding as well as recruitment efforts across the enterprise. Rather than being a unique marketing tactic, consumers now expect to visit a company’s Web site and find prominent links or embedded content pulled from an associated Facebook page or Twitter profile. Simply put, social media is integrated into the way we do business, how we connect with our customers and ultimately how companies track engagements and sell products.

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