Press Kit

Brand Adoption’s Expertise & Services

Social Media Marketing

Social Media Engagement

Field Marketing

Tapping into its National College Network

College Activation

Driving Sales

Digital Brand Building

Facebook App Creation

Guerilla Marketing

Word of Mouth Marketing Blitz

Training, Managing and Reporting with

Brand Ambassadors

Branding and Rebranding

Repositioning Brands in the Market

Buzz Creation

Multimedia Creation

Increase Brand Awareness

College Sampling

Street Sampling

In-Store Sampling

Trade Show Events and Staffing

Store Checks

Increasing Social Media Presence

Opt In – It needs to be organic to effectively reach consumers.  Our Brand Ambassadors first optin-they choose the  brands they love and relate to and then we hand pick the cream of the crop to be the reflection of that brand they will be representing.  Brand Adoption does not work like other large staffing agencies.  Other brands have later contrasted how unimpressed they have been using other well known agencies’ brand representatives that were just warm bodies wearing  branded apparal.  Not with Brand Adoption.  Brand Adoption ensures that those who represent your brand are just as excited, and educated, about your product as you are!

Social Media Marketing – Pew Research’s review of Social Media in 2011 states that 35% of U.S. adults own smartphones.  66% of adults online use a social media platform.  100% of Brand Adoption’s university network is connected to a social media platform.  83% of 18-29 year-olds are on a social networking site.  With more and more consumers spending more and more time on social media  sites, it’s not hard to determine where you should market your brand, but more critically now than ever,  who can help you navigate through it effectively?

Word of Mouth Marketing – Truth is 90% of potential American consumers trust word of mouth from friends and family over all other forms of Advertising.  While, a Facebook post or tweet on Twitter is not the same as a face-to-face interaction, studies show the more Millennials use social media, the more they trust people in general.

Millennials – This is definitely a term that you will be hearing more and more.  In fact, “Hearing” about them might be the wrong way to put it; truth is, you will most likely read about them in a post, tweet, blog, or a news feed.  That’s because Millennials (ages 18-29) are spending more and more time on social networking sites than any other group according to a recent study by the Pew Research Center.

Millennials that are connected to the University Rep Network (urep) are even more connected than the average user, averaging just under 1,000 friends on Facebook.  Pew Research Center reports Millennials’ key distinctiveness comes from the way this age group has woven social media platforms into their way of life.  The report conveys, “It’s not just their gadgets- it’s the way they’ve fused their social lives into them.”

Product Sampling – The biggest names in the beverage industry have recounted their success, and they all have a few things in common.  One thing is for sure, is taste.  The taste is the keystone to success, and sampling was the hook.  Brand Adoption’s network does more than handout samples.  Our  brand ambassadors are yourbrand advocates, and they are prepared to talk about your brand.  Team members are given the choice to opt in, or out – insuring they are already advocates, or they will like your brand before inviting others to consider it.  We create positive first impressions, meaningful conversations, and drive traffic to retail locations and social media sites.

College Activation – We mobilize teams or individuals on select campuses for you.  Handpicked to be that vibrant and brand educated promoter for your brand.  Brand Adoption trains and manages these ambassadors to effectively execute marketing activities on or around U.S. college campuses.  These teams create buzz by starting conversations, sampling, events, social media campaigns, and connecting with clubs, sororities, and fraternities in and across 52 markets around the U.S.

Traffic Builder – Have a storefront?  Want more traffic? Brand Adoption’s Traffic Builder is just what you need to attract more traffic.  Tap into our network of brand ambassadors and watch new customers begin to patron your store.  Brand Adoption uses quality conversations and education to get new customers through your doors.  Brand loyalists are bred from positive interactions and recommendations from their peers. Watch the title wave of new faces crash in front of your store.

Marketing Trends*

  • 90% of marketers indicate that social media is important for their business
  • 58% of marketers are using social media for 6 hours or more each week
  • 77% plan on increasing the use of YouTube and video marketing
  • 88% say the #1 advantage of social media is the business exposure
  • 60% plan on increasing their event marketing
  • 68% have no plans to use radio ads
  • 6% plan on increasing TV ads

*Statistics come from a 2011 report by Social Media Examiner

The Power of One BA (Brand Ambassador) – 1 BA shares a personal recommendation of your brand to his or her network.  An average BA has 970 Facebook Friends.  If 10% of friends relay that post to their 300 Facebook friends then 1 BA has generated 30,000+ quality impressions.  The power of a Brand Adoption’s BA is the most personalized and powerful peer recommendation on-line!

BA Sampling Facts & Figures

  • Brand Adoption has sampled the equivalent to 171,875 Gallons of Beverages
  • Those gallons could be used to fill roughly 3,437 Kiddie Pools
  • If you stood all the cans and bottles on top of each other you could stack the height of the Empire State Building 800 times.
  • The total weight of products sampled is the same as 5 Boeing 747 Jumbo Jets.