Brand Adoption Creates a Social Media Solution for Convenience Stores

As 2012 quickly approaches, Brand Adoption makes the daunting task of connecting convenience stores and consumers easier with a turnkey solution

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Tempe, ARIZONA– As consumers flock to social media outlets for interaction with friends and businesses, Brand Adoption has developed a turnkey social media solution called the “Social Media Starter Kit.” This program evolved as Brand Adoption met and listened to convenience store owners at the NACS (National Association of Convenience Stores) Show in Chicago.

“We talked with store owners from all over the country, big and small,” said Don May, Brand Adoption.  “After those talks we developed and created an easy, inexpensive solution.”

According to a recent report by Nielsen, 60% of consumers research products and brands through social networking sites.  Those consumers are active when they find something they like online, with 48% of consumers responding to a retailer’s offer on Facebook.

The Social Media Starter Kit includes a full review, setup or update, of social media accounts, a high-traffic driving activity, and multiple quality posts to help stores engage the consumer.  The kit can also be customized with Social Media Enhancements; such as, ongoing support, production of a unique YouTube video, advanced Facebook page design, and creation and implantation of a loyalty program.

Loyalty programs continue to be a hot topic of conversation as C-Stores focus on driving customers back to their store.   The program excels at differentiating itself from the store down the street. With Brand Adoption, retailers can focus on their point of difference by enticing customers with unique perks, discounts, or rewards.

“This turnkey program creates instant excitement, builds awareness and drives traffic back to the store in more ways than one,” concluded May.  “The consumer is online, and they are talking.  If you are not there to listen…they are going to find someone who is.”


Brand Adoption is a word of mouth marketing company that connects brands with consumers using social media and guerrilla marketing strategies. Our marketing platform is made up of thousands of ureps (influential college students and graduates) located on campuses across the U.S. Through this network, we execute brand building activities that include product sampling, digital marketing, social media communication, brand education, product testing, ambassador programs, trade show and event representation, and street team participation. Campaigns are designed to meet our client’s goals: building awareness, driving traffic and sales, and expanding a brand’s on-line community.

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