College Activation
Our Brand Ambassadors are known as u-reps. We recruit our ureps from business schools on over 150 college campuses around the country. The lion’s share of our ureps comes from the ranks of student leadership organizations in clubs, sororities, fraternities, and professional marketing and entrepreneurial groups on campuses.
To ensure quality recruits and on-going support, we organize core groups of leaders through our urep BA Internship Program on each campus. Our BA Internship Program helps us keep the pulse of the student body and continually identify and connect with student life on and off campus. These interns and all the ureps have large viral networks of talented friends and contacts to draw from to execute high-impact brand building campaigns.
Rally our brand ambassadors and their viral networks of friends to energize your brand on college campuses.
- Distribute samples and information on or near each campus
- Establish and maintain relationships with key influencers: clubs, sororities, fraternities and other student groups
- Generate awareness with on-campus guerrilla marketing events, competitions, and sampling opportunities
- Capture images and videos for your Facebook page and website
- Create and execute social media campaigns with our online and offline urep college networks in local, regional and national markets to promote your brand
- Provide weekly reports tracking consumer feedback
- Manage all sample logistics: inventory, storage and handling
