Tag Archives: 2012

12/12/12 – Why Not Review The Year On Twitter

If you haven’t jumped on board twitter because you think it is just a fad, or if there is just not enough time in the day to tweet. The 2012 year in review from Twitter may help you realize that there is a whole world out there… and they could be talking about YOU!  Don’t let those conversations go unnoticed.  Be apart of the community.  It will take some work, there is no way around that… but with an open and positive attitude (stop trying to sell to everyone) success is only a tweet away.  Enjoy! Hope 2012 was as good to you as it was to us.

 

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The Basics: Facebook Marketing Made Easy

Stephanie Chandler, contributor to Forbes.com, reminds all small business owners about the basics of Facebook.

image via basicfacebookmarketing.com

Make sure to read all 10 of her tips – while we highlight a couple of the best ones here.

Chandler writes, “Pin to Top – You can ensure that a post gets premium exposure at the top of your Facebook page with this handy feature. To implement, hover over the upper right corner of a post and click on the pencil icon that reads “Edit or Remove,” then choose “Pin to Top.””

Pinning to the top can allow your page to keep older posts relevant by positioning them on top.  Fans, or future fans, are most likely to see a couple of your most resent posts…don’t let them go before they get to see your current contest or major announcement.

Chandler also says, “About Section – Below the photo on your business page is a small box of text where you can share details about your business. More importantly, this box can include a clickable link for your website. While your website link may appear on the bio area of your Facebook page, you can assure more clicks by adding it to this prime real estate on the main page. To update yours, simply click on the box below your photo where this text appears, and then click on “Edit.””

Having fans on Facebook is great – getting them to your website is even better.  Make sure you make it as easy as possible to get there.  By adding links in your about section – you take out the risk of them not making to your site.  Remember the less roadblocks, the higher success rate.

Read Full Post Here…

 

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Failing At Social Media? Let’s Make A Plan

Social Media Examiner tackels the problem many businesses are now facing. A failing social media presence on the World Wide Web.  Jim Belosic writes, “Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.  Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.”

If that sounds familiar you have to read this article.  If you are wondering what Belosic says the first thing you need to do…you’re in luck.

#1: Make a Commitment

Before you even start creating your plan, you have to make a promise. Establishing a healthy social media presence can be a very slow process. You can’t expect your list of fans, followers or subscribers to grow overnight.

Read The Full Post Here

 

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Ready To Enhance Your Brand Engagement on Facebook?

posted on Mashable.com 4 amazing tools that help enhance brand engagement.

The whole marketing series is presented by Webtrends… to get their full guide here.  Download now.

Black writes, “while most marketers are currently using the myriad applications that allow them to run their ongoing programs, they may not be as familiar with tools they can use to enhance their day-to-day activities and make their programs more effective.”

To see all 4 tools make sure to Click Here.

Here is a sneak peek:

2. PageLever

image via Mashable.com

 

By using PageLever, you can see how many fans you’re actually reaching with your content (i.e. how much content makes it through EdgeRank’s filtering mechanism) and use this information to understand which content is performing better in the news feed. For example, a media site could use this to figure out whether articles about Androids or iPhones are more popular on Facebook. You can also see peak traction times, so you can make better decisions about post timing.

PageLever product pricing starts at $99 per month.

 

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Are Brand Loyalist Born or Developed?

posted a recent article on Mashable.com

Goldfayn hits the nail on the head as he describes Brand Evangalists.  Goldfayn writes, “When you have evangelists for your product or service, you have the best possible kind of customer. Your evangelists are passionate, loyal, and thrilled to recommend you. They are communicators — when it matters. They are your public defenders when times are difficult. Evangelists are also forgiving. They assume your mistakes are honest. They believe you have their best interests at heart. Best of all, evangelists are hyper-repeat customers.”

Brand Evangelists Are Golden

Read Full Story Here…

 

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Facebook Timeline Touts Lift in Brand Page Engagement

Just a day before Facebook timeline becomes mandatory for all Brand Pages – We read on Mashable that the change might not be so bad.  highlights a recent study on Facebook’s timeline that would suggest that these new brand timelines might actually create a better relationship between companies and consumers.  Wasserman says, “If you’re a marketer wondering if migrating your brand to Facebook Timeline was worth the effort, here’s some encouraging data: A researcher reports that brands are getting an average 46% more engagement with Timeline. The researcher, Simply Measured, drew its results from an admittedly small sample: just 15 Facebook brand pages. Doing so may have created a false sense of lift, especially since the greatest beneficiaries, Livestrong and Toyota, saw their engagement rates jump 161% and 156%, respectively.”

Wouldn't be true without a graph via Mashable

 

The real question will be how the smaller brands survive the change- We’ll find out SOON!

Read The Full Post Here…

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Tweeter Problems? Why People Are Not Following You Back

Having Tweeter problems?

Icon via talkandroid.com

It is normal to get discouraged because social media platforms are not going as well as you thought they would be – if it were easy everyone would have 234 Million “followers.”

blogged about #twitter problem and provided some great tips on why people may not be following you back. See All of The Tips Here

Here is a highlight of a couple of the best tips:

1. You Tweet Too Little

Potential followers often glance through your Twitter feed to see what you’re tweeting about and how often. If it looks like you’re only tweeting once a week, I’m going to assume you’re not much of a Twitter enthusiast. No sense in increasing my follower count with someone who barely tweets.

2. You Mostly Broadcast But Rarely Engage

If you’re running a one-man (or one-woman) show on Twitter, I’m not your audience. I look for tweeters who are not only sharing their own links and opinions, but who are retweeting and responding. You want to have a conversation, not view a monologue.

 

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What can marketers learn from Kony 2012?

Mary Manzo posts on socialmediatoday.com about the craze of Kony 2012 and some of the biggest lessons marketers can learn from their campaign.  Manzo says,

Some Invisible Children KONY Numbers & Stats

  • As of March 9, 2012 and since its original upload on March 5, the video has been viewed 52 million times on YouTube. With 1,106,335 likes, 45,649 dislikes and 422,868 comments.
  • The video currently has 14.6 million views on Vimeo with almost 19,000 likes and 1,062 comments.
  • In four days, since the YouTube premiere of KONY 2012, Kony or the #StopKony hashtag has been mentioned on Twitter over 10 million times.
  • The video has been shared on Facebook over 2 billion times.

    Kony 2012 via Flickr

How did Invisible Children manage to do this?

Though the integrity of Invisible Children as a charity is in question, one thing I know I commend is their strategy and marketing power. From that perspective, IC is gold.

  • They created a good product. Between the video, the website and their merchandise, the KONY product is well designed, well developed and well versed. It appeals to their main demographic, the youth.
  • A video that touched viewers on a personal level. Instead of solely being informative about what their charity was doing it became a matter of why they were doing it.
  • Invisible Children didn’t underestimate the power of the youth. They first cultivated a strong movement by preaching their message at colleges and universities across America.
  • A clear understanding of how to leverage social media as an effective marketing tool. Reaching out publically to celebrities and politicians who are active on these networks was crucial to this video going viral.
  • Finally they close their video with a call to action. “ABOVE ALL SHARE THIS MOVIE ONLINE IT’S FREE.”

Read Full Post Here…

 

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Workplace policies on tweeting

140 characters or less – a touch of a smart phone – the tweet is floating on the World Wide Web for all to see.  Nedra Rhone of the Atlanta Journal-Constitution writes about CNN analyst Roland Martin, as he has become the latest employee to be suspended for a Twitter post.

Roland Martin (Top) David Beckham (Bottom)

Martin added his two cents after watching David Beckham’s H&M underwear commercial on Super Bowl Sunday.  Martin wrote, “If a dude at your Super Bowl party is hyped about David Beckham’s H&M underwear ad, smack the ish out of him!”

Rhone dives deeper into the issue of speech on social sites and how employers are learning about how to interact with social networks as they go.

Click it: Are you losing your First Amendment rights at work?

 

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15 Tips for Selling on Facebook

Facebook is huge, and using it for your small business is a gateway for growth. In addition to creating an online presence and developing brand awareness, the growth of e-commerce on Facebook (dubbed F-commerce) allows you to bring in revenue.


Being able to sell on Facebook is extremely powerful: largely because customers do not have to leave the comfort and familiarity of Facebook, where they are every day.

Jeff Bullas provides us with some tips to increase sales on Facebook. One of the primary tips is to create coupons and specials on Facebook, including ones exclusive to those who have liked your page!

Click the link to read the rest of the tips!

Click to see all of the tips…

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