Tag Archives: Adoption

How to Ensure Your Business is Found on New Facebook Graph Search

Once again Facebook will put marketing departments all over the world in a mad rush.  Why?  The new ability to search through pictures, aka Graph Search.

, for Small Talk, writes about how to ensure your business isn’t left in the dust.

image via searchengineland.com/

 

Lo writes, “Number of likes becomes more important–since search will begin with people connected to Pages, the more people liking your Page means more people connected and thus the higher frequency of showing in search results.”

Read Lo’s Full Post and Get All His Tips: Click Here…

 

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Is Instagram Going Too Far?

For many of us – Clicking “I Accept” without reading the terms and conditions is a common occurrence.  The famous photo-sharing app Instagram was hoping that would be the case with its upcoming updates to its terms and conditions.

writes on cnet.com, “Instagram said today that it has the perpetual right to sell users’ photographs without payment or notification, a dramatic policy shift that quickly sparked a public outcry. The new intellectual property policy, which takes effect on January 16, comes three months after Facebook completed its acquisition of the popular photo-sharing site. Unless Instagram users delete their accounts before the January deadline, they cannot opt out.”

 

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Better Double Check Your Facebook Cover Photo

When Facebook introduced company timeline pages they provided a strict warning – don’t break copyright laws and don’t overly promote.  According to a recent article on Mashable.com, Facebook is cracking down on personal and company cover photos.   writes, “I first encountered the issue yesterday when Facebook ostensibly removed a promotional still from the TV series Doctor Who that I used as a cover photo. When I attempted to upload another image, I saw this message:”

Pick a unique photo from your life to feature at the top of your timeline. Note: This space is not meant for banner ads or other promotions. Please don’t use content that is commercial, promotional, copyright-infringing or already in use on other people’s covers.

To Read More About Facebook’s Crackdown: Click Here

Brand Adoption's Cover Phone - Still There

 

To See Amazing Company Cover Photos: Click Here

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Powerball Set To Break Records: Social Media Proves It

on Mashable highlights the record breaking Powerball drawing Wednesday. The odds pretty much say YOU will not win over half a billion dollars, but that is not stoping the social sphere from sharing its excitement.

Taylor writes, “If you needed a reason not to buy a ticket for Wednesday’s $500 million-plus Powerball lottery, here are a few. In fact, here are 5,000 — roughly, the number of people who have taken pictures of their tickets on the popular photo-sharing service Instagram with the hashtag #powerball.”

image via statigr.am/currythunder

 

To Check The Winning Numbers: Click Here

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Your Smartphone Will Soon Be The Go-To Device According To Recent Study

Remember when people made phone calls?  Short messages typed out, called Text Messages, came along and really cut the number of calls my friends made.  It was like having AOL Instant Messanger on your phone – and AOL Instant Messanger was sick!

According to a recent study released by Pew Internet – the smartphone is becoming a larger part of who we are and how we get things done.

Lee Rainie, the Director of the Pew Research Center’s Internet and American Life Project, recently told Mashable.com – “Cell users now treat their gadget as a body appendage. There is striking growth in the number of people who are taking advantage of the growing number of functions that these phones can perform and there isn’t much evidence yet that the pace of change is slowing down.”

 

To Read The Full Store About The Study: Click Here…

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Instagram Now Even Better Thanks To Profile Badges

So if you do not have a corporate Instagram – You’re missing out.

Step 1– get one
Step 2– take cool pictures with customers, staff and of people enjoying life
Step 3– Create an Instagram badge that can be embedded on your blog and website (Click Here To Do That)

image via readerslane.net

Now people can follow you easier than ever before! Remember a picture is worth a thousand words.

To Learn More On How To Create An Instagram Badge: Click Here

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More Shopping Will be Done on The Phone Than Ever Before…Lines Still Expected at Stores

As the temperatures begin to drop and old winter jackets come out from that obscure corner of the closet, analist are busy trying to predict the holiday shopping forecast. And as the nations capital spins its wheels closer to a “fiscal cliff,” shoppers around the country worry about “doorbusters,” and the new time stores will be opening this year.  Digitas.com has created an infographic that confirms the fear of mothers all around the country… Your kids will be on their phones shopping while you try to speak with them at the thanksgiving table.  Eat up!

Thanksgiving Shopping Infographic via digitas.com

 

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Work Getting In The Way of Your Social Media?

If you think that it is getting harder and harder to be on Facebook and Twitter because work is getting in the way – You would be right!

According to a recent Infographic posted on Mashable – Social Media and email are eating more and more time during our work day.  (Sidenote: To those reading this while at work – Thank you! Don’t stop what you are doing.)

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The Basics: Facebook Marketing Made Easy

Stephanie Chandler, contributor to Forbes.com, reminds all small business owners about the basics of Facebook.

image via basicfacebookmarketing.com

Make sure to read all 10 of her tips – while we highlight a couple of the best ones here.

Chandler writes, “Pin to Top – You can ensure that a post gets premium exposure at the top of your Facebook page with this handy feature. To implement, hover over the upper right corner of a post and click on the pencil icon that reads “Edit or Remove,” then choose “Pin to Top.””

Pinning to the top can allow your page to keep older posts relevant by positioning them on top.  Fans, or future fans, are most likely to see a couple of your most resent posts…don’t let them go before they get to see your current contest or major announcement.

Chandler also says, “About Section – Below the photo on your business page is a small box of text where you can share details about your business. More importantly, this box can include a clickable link for your website. While your website link may appear on the bio area of your Facebook page, you can assure more clicks by adding it to this prime real estate on the main page. To update yours, simply click on the box below your photo where this text appears, and then click on “Edit.””

Having fans on Facebook is great – getting them to your website is even better.  Make sure you make it as easy as possible to get there.  By adding links in your about section – you take out the risk of them not making to your site.  Remember the less roadblocks, the higher success rate.

Read Full Post Here…

 

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Core Power and Brand Adoption Join Cal Ripken’s Team at The Ripken Experience

Play some ball, restore your core, and have an unforgettable experience. The small hometown of Major League Baseball’s Iron Man, Cal Ripken Jr., plays host to more than just little league clinics and baseball games.  In Aberdeen, MD, children, families and teams from all over the world gather together to share their love of the game.  The Ripken Experience has evolved into a destination for high-quality baseball, as young and old learn about America’s pastime and grow together as a team.  Core Power is now a part of that experience and destination for youth and their families. The product will be sold at the concession stands throughout the summer, and Core Power ambassadors will be on-hand to activate during tournaments and camps. Video highlights and testimonials from the Experience will be made available regularly on www.corepower.com.

Core Power has turned to Brand Adoption to provide highly trained brand ambassadors at both locations of The Ripken Experience, Aberdeen, MD and Myrtle Beach, SC, through November.  Brand Adoption’s handpicked ambassadors will execute sampling activities, interact with the youth, and increase awareness of the great-tasting, high protein simple-ingredient recovery drink.

Core Power, which is produced and marketed by Fair Oaks Farms Brands, made news last month when it announced its distribution agreement with Coca-Cola Refreshments in select markets.  The five flavors are lactose-free, do not require refrigeration, and are packed with high quality protein: Vanilla, Chocolate, Honey, Strawberry Banana (light), and Chocolate (light).

About Core Power

Core Power is the first of many planned nutritional beverages from the farmers of Fair Oaks Farms Brands, Inc. It was launched in a Texas test market in 2009 as Athletes HoneyMilk, and after creating significant consumer interest, Fair Oaks Farms Brands made plans to take the product national. More information can be found at www.corepower.com

About Brand Adoption

Brand Adoption provides experiential marketing for brands across 52 markets in the U.S. Helping brands build awareness and generate sales through brand ambassador programs, brand tours, college activation programs and product sampling events including road shows, street sampling, in-store sampling and merchandising support.  Programs are scalable to reach retailer, market, regional and national audiences. For more information, visit www.brandadoption.com

For more information on The Ripken Experience, visit www.ripkenbaseball.com

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