Tag Archives: Adoption

30 Years of Experience, Expertise in Hispanic Marketing – Brand Adoption Adds Stephen J. Gomez

by Brand Adoption • on January 3, 2012 • in News, Press Releases

Hispanic Buying Power Estimated To Reach Nearly 1-Trillion-Dollars

For Immediate Release

Tempe, AZ— A single marketing campaign is not as successful as compared to a campaign that adapts to those who are receiving the message.  With the exploding population and buying power of U.S. Hispanics, Brand Adoption proudly brings on board an industry powerhouse; Stephen J. Gomez.

Steve participated in a pioneering team to develop Hispanic marketing practices at the Colgate-Palmolive Company in the mid ‘80s.  As the Hispanic market continued to grow, so did Gomez’ success and expertise.  While at Dial Corp, Mr. Gomez led the company’s initial entry into the Latino market with Dial Soap and Purex detergent. During his 7 years with Schering-Plough HealthCare, Inc. (Fortune 100), Gomez flourished in a pioneering role launching Hispanic marketing, which included branding, advertising, promotions, public relations, community relations, and sales integration.

“National brands like Sunny D, Energizer, Clorox and Campbell’s have all looked to Stephen Gomez to create effective Hispanic marketing and retail programs,” said Don May, VP of Sales and Marketing, Brand Adoption.  “He knows what it takes to create successful campaigns.  When we work with brands we want to provide them with the best resources, and Steve is an integral addition.”

Recently Gomez has helped build the Hispanic market with Bar-S Foods Co., Freeman Beauty products, Ardell and Andrea Beauty products and Clubman Men’s products.

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Brand Adoption

Brand Adoption is a word of mouth marketing company that connects brands with consumers using social media and guerrilla marketing strategies. Our marketing platform is made up of thousands of ureps (influential college students and graduates) located on campuses across the U.S. Through this network, we execute brand building activities that include product sampling, digital marketing, social media communication, brand education, product testing, ambassador programs, trade show and event representation, and street team participation. Campaigns are designed to meet our client’s goals: building awareness, driving traffic and sales, and expanding a brand’s on-line community. To learn more about Brand Adoption, please visit brandadoption.com, follow our news on Twitter @brandadoption or find us on Facebook at Facebook/BrandAdoption.
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Six Tips For Making Your Press Release Twitter Friendly

by Brand Adoption • on November 22, 2011 • in News

PRNewser writes-
So how do you make your press release more Twitter friendly?

-“It starts with the headline,” says Sarah Skerik, PRNewswire’s VP of social media. “The press releases that got the most shares and views were those that had headlines that were in the range of 120 characters, which makes them the perfect tweetable link.”

The number of characters is important for retweeting.

“You need to leave retweet space to remove any barriers for audiences,” said Tom Becktold, SVP of marketing at Business Wire. “A lot of people want to add a little comment so leave 20 or 30 characters.”

Get All 6 Tips Here…

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Review of UnMarketing: Scott Stratten’s Guide to Stop Marketing. Start Engaging

by Brand Adoption • on November 18, 2011 • in Blog

Favorite marketing book right now? That would have to be UnMarketing by Scott Stratten.

In his webinar to give an overview of his book, Scott examines marketing in the world we know today and identifies some amazing takeaways.

The most important insight is that executives need to stop marketing and start engaging! Every interaction with the company, whether online through Facebook and Twitter, or offline with the front desk receptionist, MATTERS. Companies have to realize that in today’s world, consumer feedback is instant and people are not afraid to share their negative opinions. Did you know most people are more likely to tweet or share a negative interaction than a positive one? That means companies need to implement a staff wide initiative to make every interaction count. Every person in a company has the opportunity to be a marketer, so make sure to empower employees to represent the company well and with a unified message.

Scott also touches on customer retention. He asserts that first impressions are monumental. Therefore, the employee you may think has very little interaction with the client, i.e. receptionist, meeting scheduler, actually plays a huge role in setting the tone of the customer’s experience from the beginning. Scott even goes as far to say that receptionists should be renamed VP of First Impressions.

With that in mind, keeping customers happy is also pivotal. Happy customers equal referrals and continue to generate business. Scott mentions, “people spread awesome”, so as a company make sure to make your interaction with the customer out of this world at all times to guarantee return customers and referrals. These perspectives are so fundamental, easy to do and generate results! Scott is simply reminding us about good business ethics and treating people how we want to be treated to create an overall successful business environment. One of the best parts of his webinar and book is that all of these insights are creatively conveyed through real life examples and stories, thus making for a pretty easy read. Thanks again Scott for reminding us that companies are more than just one CMO and a marketing team; marketing is really a function of the whole company uniting together to provide an awesome customer service experience!

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JC Penney Hit Hoilday Jackpot with QR Codes

by Brand Adoption • on November 10, 2011 • in News

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Unthink to Facebook, Google+: “It’s FU time”

by Brand Adoption • on October 28, 2011 • in News

Have you heard of Unthink?  Unthink is the next social networking platform to take its shot against Facebook, and even Google+.  Their promo video (below) uses the voice of all those users that feel abused by the social networking giants.  Leaving with the simple message… “It’s FU time.”

Read More About Unthink Here.

 

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25 business-tastic B2B social media case studies

by Brand Adoption • on October 26, 2011 • in News

Take a little time out of your day to check out 25 B2B social medial case studies.

1. American Express

OPEN Forum and Facebook campaigns

AmEx does a lot to support business customers, from the long-standing OPEN Forum, through to running related campaigns across its Facebook Page.

One of note was the recent “Big Break” campaign which was a contest for SME’s, the five winners of which received an all-expense paid trip to Facebook HQ, for a one-on-one business makeover and $20,000 to aid their existing social media strategy.
2. Archer Technology

Online communities and marketplaces

Echoing American Express, Archer has a whole online community dedicated to enterprise governance, risk, and compliance software.

It’s often held up as a 101 case study in B2B social communities – especially the Idea Exchange – having more than 7,000 users actively communicating and collaborating. As an extension of this, Archer also has a marketplace where users can download applications that have been developed by other users.

Check Out All 25 Here..

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4 Ways to Integrate B2B Social Media into Marketing Plans

by Brand Adoption • on October 25, 2011 • in News

B2B marketers have long known that to succeed with social media they can’t view it as a stand alone campaign or tactic, but must integrate social media into their marketing plans. Here are Jeffrey Cohen’s  four suggestions for doing just that.

1. A Social Website

Read Full Description And Post Here…


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Financial Firms Go Social, Seeking Friends With Benefits

by Brand Adoption • on October 24, 2011 • in News

J.P. Morgan Chase & Co. wants to be liked, and it is willing to pay handsomely for it.

As part of an advertising and marketing campaign around its Chase Freedom credit card, the New York bank hosted a sweepstakes, ended Sunday, for users who “like” the card’s page on social-networking site Facebook. The “like” function allows users to signal something they are interested in to other friends and users. The grand prize was $1 million, while $500 was given away each hour from Oct. 3 to Oct. 23.

The push is the latest by a consumer financial company to try and tap the social-media well, an area where the industry has been slow to adapt. Through sites like Facebook, mobile social network Foursquare and microblogging service Twitter, financial companies are gathering data on new consumer spending habits. And the initiatives have another benefit: helping drive consumers to online services, which lenders see as cheaper and more efficient than branches and paper statements.

Read Full Post…

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Google Shutting Down Buzz and 4 Other Services

by Brand Adoption • on October 18, 2011 • in News

Rob Young with http://searchenginewatch.com highlights some of the services Google will be shutting down in the near future.

Young says, “Google announced that several products will be shut down by January 15, 2012. This includes Google Buzz, Code Search, the University Research Program for Google Search, iGoogle social features, Jaiku, and several APIs associated with these services.

The Products Slated for Closure

Google is continuing its trend of narrowing focus with the announcement of a “fall sweep.” In this case, what’s being swept away is a number of products that haven’t been popular enough for Google to warrant continued support and development. As mentioned above, those products include:

  • Google Buzz. This is certainly the most noteworthy shutdown, although far from the least predictable. Buzz was introduced in February of 2010 and garnered lots of early attention, but failed to gain traction or long-term support. Buzz will be shut down in the next “few weeks.”
  • Code Search. This niche search tracked down open source code, but both it and its API will be closed for business on January 15th, 2012.
  • University Research Program for Google Search. This program gave academic researchers API access to search results, but will discontinue on January 15th, 2012.
  • iGoogle social features. While iGoogle will continue as normal, all features that gave social capabilities will be closed in favor of Google+ on January 15th, 2012.
  • Jaiku. This social updating feature acquired by Google in 2007 will be shut down on January 15th, 2012.”

Read Young’s Full Post Here…

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The Four Essential Phases of Social Media Adoption

by Brand Adoption • on October 17, 2011 • in Blog

Tom Pick, very accurately details the steps in planning a company’s social media strategy, in the article linked to below. The way he creatively conveys social media through a story explains that social media is composed of multiple parts that need to be viewed as a whole, rather than compartmentalized. His steps include:

1.       Observation: When developing social media strategies, you must start by noticing the online environment. Who are you targeting? Where do these people interact online? What are they talking about and how can you get involved while making your company seen?

2.       Preparation: Rather than jumping into things, a plan should be constructed to facilitate the use of social media. Many employees are probably already using social media and directly or indirectly talking about your company. It is best to regulate these discussions by establishing the goals, limits and rules to the company’s social media approach. Additionally, guidelines and consequences should be conveyed so as to avoid costly social media mishaps.

3.       Participation: Time to get in the game! Participation in social media should encompass more than just blasting your consumers or other business with information. The goal is to engage people and get the conversation going. Make sure to always provide interesting, relevant content.

4.       Integration: Social media is much more than just PR and marketing. All departments in the company can use social media in one way or another. HR can get involved, recruiting and screening employees prior to hire. Customer service can address customer issues in real time while also promoting how well things are solved. Sales can generate leads while building credibility. And finally, one of the most important applications, Product Development can gather important feedback from those who truly matter to construct a better product or service.

Ensuring that all steps and departments are coordinated and working together to paint one social media picture will guarantee success.

Read the full article: http://www.marketingprofs.com/articles/2011/4221/the-four-essential-phases-of-social-media-adoption

 

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