Tag Archives: advertising

Are women more powerful brand ambassadors than men?

by Brand Adoption • on March 19, 2012 • in News

Battle of the sexes!!!

Battle of the Sexes

Picture via dignityzine.com/media/battle-sexes/

Let the battle begin. Steve Olenski writes for socialmediatoday.com.  Olenski says the battle of the sexes is over…women win hands down.

This idea of more companies looking to more brand ambassadors came to Olenski when he saw this graph.

chart

Olenski’s ideas have evolved even more… Today he writes “In discussing the findings of a study conducted by her own company, BlogHer - the leading participatory news, entertainment and information network for women online – CEO and co-founder Lisa Stone said the following…

“…there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle.”  And when you factor in that women account for 85% of all consumer purchases including everything from autos to health care, it only stands to reason that the most powerful ambassador a brand can have… is a woman.

Read More About How Women Beat Men as Brand Ambassadors Here…

 

Read full story • Comments { 0 }

10 QR Code Fails That Will Make You Laugh

by Brand Adoption • on March 7, 2012 • in News

blogs for Mashable, and will surely put a smile on your face.

Please Don't Jump the Tracks to Scan

wtfqrcodes.com is dedicated to finding the worst display of QR Code marketing.  At Brand Adoption, we are grateful that nothing we have created is featured on their site.  We’ll work hard and make sure that continues to be true.

Please Don't Fly and Scan

To See The Top 10 of QR Code Fails Click Here

Please Don't Scan and Drive

Read full story • Comments { 0 }

Pinterest Becomes Top Traffic Driver for Retailers

by Brand Adoption • on January 30, 2012 • in News

Check out this graphic from Monetate!

In you’re not pinning, you’re not winning! I just made that up.

Mashable’s Full Post on Pinterest Here: CLICK IT

 

Read full story • Comments { 0 }

The Mobile Marketing Value Exchange

by Brand Adoption • on January 27, 2012 • in News

Scott Forshay posts on briansolis.com about the value of mobile marketing.

Forshay says, “In the early stages of mobile marketing, the value exchange was almost exclusively defined through promotional-based marketing. Consumers were asked to share their mobile numbers in exchange for coupons. While seemingly primitive by today’s standards, text back couponing remains an effective behavior stimulus for many brands and retailers, but for luxury brands discounting flies in the face of the intrinsic value of the brand. The challenge for innovative prestige brands is defining how best to create a true value exchange with their most loyal advocates while remaining true to themselves and not cheapening the brand in the process of attempting to deepen relationships.”

But That’s Not All! Click Here To Read Full Post

Read full story • Comments { 0 }

20 Facebook Ad Metrics Marketers Should Know

by Brand Adoption • on January 23, 2012 • in News

Got to check out the 20 Facebook Ad Metrics that marketers should know about.

“Reporting is a crucial part of Facebook advertising. That’s why each of your ad campaigns should always have a clear goal and a set of metrics through which you can measure its performance. Facebook’s dashboard offers a range of tracking mechanisms that will help you focus on the results you care about. That being said, the analytics Facebook provides sometimes report on proprietary metrics that aren’t always intuitive to understand. If you’re using Facebook ads to help you ramp up your Facebook marketing efforts, here are the 20 Facebook metrics you need to understand to measure and improve your Facebook ad performance.”

See All 20 Metrics Here

Here are a couple we found interesting:

10. Conversions-Measurement of how many people responded to your call-to-action. This counts actions from the ad itself and includes when someone visits your fan page and then clicks ‘Like.’

12. CPC (Cost-Per-Click)-How much each click you received cost you. This number is calculated even if you didn’t bid on the cost-per-click model. It considers how many clicks you received (even if you’re paying by impression) and calculates how much it cost you for each click.

Read full story • Comments { 0 }

12 Google+ Marketing Tips From the Pros

by Brand Adoption • on December 26, 2011 • in News

Here are 12 ways you can use Google+ to promote and market your business

#1: Personalize your page URL

#3: Create a great first impression

#6: Leverage photos to connect with your audience

 

See All 12 Tips and Full Descriptions Here: Click it

Read full story • Comments { 0 }

Google+ Brand Pages Begin Showing Up in Primary Search Results

by Brand Adoption • on December 22, 2011 • in News

Mashable posts more about Google+

“In a move that could raise some charges of anti-competitive behavior, Google has begun integrating Google+ brand page information in primary search results.”

Click it: Read Full Post..

 

Read full story • Comments { 0 }

Another TOP of 2011: Like This, Follow That: It’s the 10 Best Social-Media Campaigns of the Year

by Press • on December 13, 2011 • in News

Obermutten GR

This time we break down borders, and look at the 10 best social media campaigns of the year in the world!

See What This Picture is All About, and Check Out the Top Campaigns of the Year

 

Read full story • Comments { 0 }

Social Business: You’re Doing It All Wrong

by Brand Adoption • on October 7, 2011 • in News

If you are still on the fence on social media and how it will help your business…read this article.

Wendy Lea writes on Forbes.com about how to use social media for a business correctly.

Lea writes, “Leaders who adopt social strategies to grow their businesses value customer relationships enough to go beyond monitoring and listening. Social leaders support a strategy built on public conversations and the realization that customers engage differently in public. These conversations are rich and relevant, and more often than not, are filled with new ways to solve problems and improve products and services, and also serve as an amplifier of excitement about the true benefit of the brand.”

Read Full Article Here…

 

Read full story • Comments { 0 }

While Facebook Changes, Google+ Grows… A Lot

by Brand Adoption • on October 4, 2011 • in News

Below is an excerpt from Steve Olenski’s article from socialmediatoday.com.

“According to data from Experian Hitwise…

* Visits to Google Plus increased by 1269% following the release of Google+ to everyone
* In the US alone, Google+ received 15 million visits, compared to the little more than 1 million the week before the grand opening, if you will
* In Hitwise’s Social Networking and Forums category, Google+ rose from 54th to 8th in overall rankings”

Read Full Post on the Growth of Google+…

 

Read full story • Comments { 0 }
Older Entries »