Tag Archives: advertising

What We Can Learn From ‘Like a Girl’

Always Campaign Wins GoodWorks Effie

When I first became publisher of Ad Age, I worked with Marylee Keane and her team at the Effie Awards to create the GoodWorks Effie, to recognize marketers effectively using their platform for good. With great power comes great responsibility, and we, as marketers with powerful platforms, have the ability to use that power to further good in the world and help solve the multitude of challenges that face our nation and the world at large. The award was intended to highlight excellent examples of purpose-driven campaigns, so we collectively could have a greater impact.

This year, P&G’s “Like a Girl,” campaign for Always, was the sole winner in the GoodWorks Brand category, where it took home the silver Effie. (The campaign also won gold in other categories.) “Like a Girl” has received close to 58 million views on YouTube since it debuted last summer and has been lauded by many for its insight and impact.

The fact that this campaign is the only winner in the GoodWorks Brand category is noteworthy given how many brands are pursuing purpose-based initiatives. Perhaps it means these efforts will face greater scrutiny as more programs enter the market. This is a good thing, however, and even under this filter “Like a Girl” clearly stood out.

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Study Re-Affirms Long-Term Sales Impact of TV Ads, But Suggests Small Players May Do Better

Nielsen Catalina Solutions Tweaks Model And Finds Old Assumption Mainly Still Holds

Less than a year after seeming to prove the long-term sales effect of TV ad spending is as strong or stronger than ever, Nielsen Catalina Solutions has found some possible caveats to that — which could have implications for both big and small advertisers.

A new study encompassing a group of 31 packaged-goods brands (far larger than the five in the study released last June) reconfirms the old assumption that long-term sales effects from TV ads are double the immediate short-term sales effects. The long-term multiple in the new study, however, averages 2.04 times the short-term effect, somewhat lower and with a narrower range than in the June study.
Nielsen Catalina mashes up data from Nielsen audience-measurement panels and tools with shopper-card purchases to find the sales impact of advertising for packaged-goods brands.Results of the study were presented to the Advertising Research Foundation Re:Think 2015 conference on Tuesday in New York.

The new study still finds a fairly wide range – from close to one to around three times short-term sales – for the overall effect of TV ads, including one outlier brand getting a 3.5 times multiple. The new study tweaked methodology to exclude long-term sales from people not affected by the ads in the first place, and narrowed the “short-term” time window to the scheduled flight, rather than including the long tail of airings caused by make goods.

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Silver City Is First in New Mexico to Proclaim June 30 as Social Media Day

Silver City may not be the biggest city in New Mexico, but it is the first to officially proclaim June 30 as Social Media Day.

Silver City Mayor James R. Marshall signed off on the proclamation at a Town Council meeting last week, a month after event organizer Abraham Villarreal submitted the request.

According to Villarreal, the city’s small size is exactly why it needs events like Social Media Day.

“When you’re a small community, finding ways to connect is important,” said Villarreal. “It’s an international event so we’re able to connect with other enthusiasts.”

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Are women more powerful brand ambassadors than men?

Battle of the sexes!!!

Battle of the Sexes

Picture via dignityzine.com/media/battle-sexes/

Let the battle begin. Steve Olenski writes for socialmediatoday.com.  Olenski says the battle of the sexes is over…women win hands down.

This idea of more companies looking to more brand ambassadors came to Olenski when he saw this graph.

chart

Olenski’s ideas have evolved even more… Today he writes “In discussing the findings of a study conducted by her own company, BlogHer – the leading participatory news, entertainment and information network for women online – CEO and co-founder Lisa Stone said the following…

“…there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle.”  And when you factor in that women account for 85% of all consumer purchases including everything from autos to health care, it only stands to reason that the most powerful ambassador a brand can have… is a woman.

Read More About How Women Beat Men as Brand Ambassadors Here…

 

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10 QR Code Fails That Will Make You Laugh

blogs for Mashable, and will surely put a smile on your face.

Please Don't Jump the Tracks to Scan

wtfqrcodes.com is dedicated to finding the worst display of QR Code marketing.  At Brand Adoption, we are grateful that nothing we have created is featured on their site.  We’ll work hard and make sure that continues to be true.

Please Don't Fly and Scan

To See The Top 10 of QR Code Fails Click Here

Please Don't Scan and Drive

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Pinterest Becomes Top Traffic Driver for Retailers

Check out this graphic from Monetate!

In you’re not pinning, you’re not winning! I just made that up.

Mashable’s Full Post on Pinterest Here: CLICK IT

 

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The Mobile Marketing Value Exchange

Scott Forshay posts on briansolis.com about the value of mobile marketing.

Forshay says, “In the early stages of mobile marketing, the value exchange was almost exclusively defined through promotional-based marketing. Consumers were asked to share their mobile numbers in exchange for coupons. While seemingly primitive by today’s standards, text back couponing remains an effective behavior stimulus for many brands and retailers, but for luxury brands discounting flies in the face of the intrinsic value of the brand. The challenge for innovative prestige brands is defining how best to create a true value exchange with their most loyal advocates while remaining true to themselves and not cheapening the brand in the process of attempting to deepen relationships.”

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20 Facebook Ad Metrics Marketers Should Know

Got to check out the 20 Facebook Ad Metrics that marketers should know about.

“Reporting is a crucial part of Facebook advertising. That’s why each of your ad campaigns should always have a clear goal and a set of metrics through which you can measure its performance. Facebook’s dashboard offers a range of tracking mechanisms that will help you focus on the results you care about. That being said, the analytics Facebook provides sometimes report on proprietary metrics that aren’t always intuitive to understand. If you’re using Facebook ads to help you ramp up your Facebook marketing efforts, here are the 20 Facebook metrics you need to understand to measure and improve your Facebook ad performance.”

See All 20 Metrics Here

Here are a couple we found interesting:

10. Conversions-Measurement of how many people responded to your call-to-action. This counts actions from the ad itself and includes when someone visits your fan page and then clicks ‘Like.’

12. CPC (Cost-Per-Click)-How much each click you received cost you. This number is calculated even if you didn’t bid on the cost-per-click model. It considers how many clicks you received (even if you’re paying by impression) and calculates how much it cost you for each click.

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12 Google+ Marketing Tips From the Pros

Here are 12 ways you can use Google+ to promote and market your business

#1: Personalize your page URL

#3: Create a great first impression

#6: Leverage photos to connect with your audience

 

See All 12 Tips and Full Descriptions Here: Click it

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Google+ Brand Pages Begin Showing Up in Primary Search Results

Mashable posts more about Google+

“In a move that could raise some charges of anti-competitive behavior, Google has begun integrating Google+ brand page information in primary search results.”

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