Battle of the sexes!!!
Let the battle begin. Steve Olenski writes for socialmediatoday.com. Olenski says the battle of the sexes is over…women win hands down.
This idea of more companies looking to more brand ambassadors came to Olenski when he saw this graph.
Olenski’s ideas have evolved even more… Today he writes “In discussing the findings of a study conducted by her own company, BlogHer - the leading participatory news, entertainment and information network for women online – CEO and co-founder Lisa Stone said the following…
“…there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle.” And when you factor in that women account for 85% of all consumer purchases including everything from autos to health care, it only stands to reason that the most powerful ambassador a brand can have… is a woman.