Tag Archives: Brand Adoption

Silver City Is First in New Mexico to Proclaim June 30 as Social Media Day

Silver City may not be the biggest city in New Mexico, but it is the first to officially proclaim June 30 as Social Media Day.

Silver City Mayor James R. Marshall signed off on the proclamation at a Town Council meeting last week, a month after event organizer Abraham Villarreal submitted the request.

According to Villarreal, the city’s small size is exactly why it needs events like Social Media Day.

“When you’re a small community, finding ways to connect is important,” said Villarreal. “It’s an international event so we’re able to connect with other enthusiasts.”

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WOMM Has the Power to Quickly Build Up or Tear Down the Reputations of Products, Services and Organizations

Although many brand stories are shared offline, word of mouth can also spread very rapidly through social media. In order to leverage the power of WOM brands need to understand the dynamics of this intangible and often elusive form of marketing.

Building Trust

Trust lies at the core of every strong personal relationship – the same goes for relationships stakeholders have with brands. The driving force behind consumers’ desire to share positive stories about organizations is the trust they have in the products, services and people associated with those entities.

Trust is not built overnight. It’s nurtured over time with every customer, vendor and employee micro-interaction. The simple fact of the matter is that stakeholders see through brand hype and the only real way to build trust is make a promise and deliver on it. The classic example is customer service. Organizations need to make sure they meet or exceed the service expectations they’ve created with customers – falling short on these types of basic brand promises will result in the wrong kind of WOM.

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Marketers Remain Cautious Despite Consumer Sentiment Uptick

Many Hold Spending in Check, Say Economic Indicator’s Rosy Report Doesn’t Match Their Metrics

confidence game

Thomson Reuters/University of Michigan Consumer Sentiment Index

U.S. consumers are feeling pretty good right now — as good as they have since the pre-recession days of July 2007, according to one recently released key measure. But many marketers are unconvinced that the so-called new normal is about to be replaced by the old ebullience.

The Thomson Reuters/University of Michigan Consumer Sentiment Index posted a nearly six-year high this month. Its increase since November 2011 is stronger than any since the early 1980s, when the U.S. emerged from back-to-back recessions.

History shows the index is not to be taken lightly. It accurately predicted the last five recoveries and last two recessions (lagging behind the prior three it didn’t predict). Nor is it alone in flashing green. The Dow Jones Industrial Index recently reached a high. The unemployment rate, while still a steep 7.5%, has been steadily declining. And housing starts rebounded the past year, particularly in recession-ravaged California. All this comes despite a 2% hike in the payroll tax and federal budget cuts in recent months.

So why aren’t marketers jumping for joy? Many have other metrics on their minds.

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The Truth About Reddit

The Benefits of Neglectful Ownership, Where Gawker and BuzzFeed Get Their ‘Inspiration,’ and More

1. Reddit has become, simply put, mainstream media.
As noted in Ad Age recently, Reddit closed out 2012 with more than 37 billion page views and 400 million unique visitors. Even people who don’t check the so-called social-news site regularly — or at all — constantly experience the Reddit Effect because …

2. The mainstream blog media is almost ridiculously (even pathetically) dependent on Reddit.
Reddit has a state-of-the-art-circa-1998, text-centric user interface, but its critical mass and core upvote/downvote system has allowed it to become a sort of real-time cultural Zeitgeistometer. A post that captures the imagination of Reddit readers (aka Redditors) gets upvoted and then speeds to Reddit’s home page (and/or the home pages of Reddit’s major topical verticals, e.g., reddit.com/r/worldnews, reddit.com/r/funny, etc.).

And then an hour or two — or 12 or 24 — later, there’s a really good chance you’re going to see that popular Reddit post repurposed on Gawker or BuzzFeed. Well, the silly or controversial stuff, at least. (The random nerdy/newsy topical stuff that Redditors upvote — like last Wednesday’s front-pager about chickpea farming — tends to stay in the Redditverse.)

 

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5 Dead Simple Ways to Track Social Media ROI

Todd Wasserman recently wrote on mashable, “There are a few dead simple ways to track ROI that don’t require a mixed media modeling program or a staff of math nerds.”

Here is our favorite from his list;

3. Conversion Measurement

Another new Facebook tool for measuring ROI is Conversion Measurement. Conversion Measurement lets advertisers track the behavior of people who click through an ad. If a customer clicks and then goes on your site to register, then you have proof that the ad was at least effective for that. Of course, the ideal scenario is when a customer clicks through an ad and then buys something on your site.

Baser says adding Conversion Measurement to your ads and webpages is as simple as cut and pasting a few lines of code. “Anybody who runs a website should be able to do it,” he says.

In theory, when used in conjunction with OptimizedCPM, another Facebook tool, you can use the conversion data to get a better idea of whom to target. For instance, Fab used that combo to cut its cost per new customer acquisition by 39%.

 

Image via dreamgrow.com

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Millennials Changing The Food Marketing Game

Grocery Headquarters posted a recent study, Trouble in Aisle 5, done by Jefferies, the global investment bank, and AlixPartners, the global business advisory firm.

The results confirm the belief that Millennials are going to change the way companies do things – if they don’t make the change, and keep up – they’ll be left in the dust.

Picture via www.guardian.co.uk

The food-at-home industry will see an accelerated change because the old-school methods are not cutting it with the new kids on the block.

From the post:

“We envision an environment that will require increased nimbleness and a relentless focus on the consumer for established food manufacturers and retailers, and the potential for rapid growth for new concepts and products,” said David Garfield, Managing Director at AlixPartners and head of the firm’s Consumer Products Practice.

“Millennials clearly present significant challenges, and food-makers and traditional grocery retailers need to start making changes now to address the emerging needs of this demographic group, as in many ways we’re just in the second inning of this ball game” said Scott Mushkin, Managing Director and Senior Equity Research Analyst covering Food & Drug Retailing and Packaged Food at Jefferies.

The study shows that Millennials want connivence, the best possible price and the best quality.  If they have to get it online, on their smartphone, at a grocery store or a connivence store – they will find it.

From the post:

Overall, the study sees a more demanding environment across the entire food-industry value chain.  For food companies, there will be greater pressure to deliver more for less –fresher, higher-quality product, with more choices and more convenience in a shopping environment where consumers are becoming less brand-loyal and more inclined to shop across channels.

 

To Read More About How Millennials Are Changing The Way Things Are Done…Click Here

 

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Ready To Enhance Your Brand Engagement on Facebook?

posted on Mashable.com 4 amazing tools that help enhance brand engagement.

The whole marketing series is presented by Webtrends… to get their full guide here.  Download now.

Black writes, “while most marketers are currently using the myriad applications that allow them to run their ongoing programs, they may not be as familiar with tools they can use to enhance their day-to-day activities and make their programs more effective.”

To see all 4 tools make sure to Click Here.

Here is a sneak peek:

2. PageLever

image via Mashable.com

 

By using PageLever, you can see how many fans you’re actually reaching with your content (i.e. how much content makes it through EdgeRank’s filtering mechanism) and use this information to understand which content is performing better in the news feed. For example, a media site could use this to figure out whether articles about Androids or iPhones are more popular on Facebook. You can also see peak traction times, so you can make better decisions about post timing.

PageLever product pricing starts at $99 per month.

 

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Are Brand Loyalist Born or Developed?

posted a recent article on Mashable.com

Goldfayn hits the nail on the head as he describes Brand Evangalists.  Goldfayn writes, “When you have evangelists for your product or service, you have the best possible kind of customer. Your evangelists are passionate, loyal, and thrilled to recommend you. They are communicators — when it matters. They are your public defenders when times are difficult. Evangelists are also forgiving. They assume your mistakes are honest. They believe you have their best interests at heart. Best of all, evangelists are hyper-repeat customers.”

Brand Evangelists Are Golden

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University Rep Network Fueled By Millennials

Millennials– This is definitely a term that you will be hearing more and more. In fact, “Hearing” about them might be the wrong way to put it; truth is, you will most likely read about them in a post, tweet, blog, or news feed. That’s because Millennials (ages 18-29) are spending more and more time on social networking sites according to a recent study by the Pew Research Center.

The term Millennials is used because their birth into adulthood happened on or near the new millennium. In the overview of results, the Pew Research Center reports that Millennials “are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history.”

Millennials have also grown up having multiple modes of communication at their fingertips. They now take full advantage of the wide variety the World Wide Web has to offer. Three out of every Four Millennials has created some kind of social networking profile.

Millennials that are connected to the University Rep network are even more connected than the average user, averaging just fewer than 1,000 friends on Facebook.

Pew Research Center reports Millennials key distinctiveness comes from the way this age group has welded social media platforms to their everyday lives. The report conveys, “It’s not just their gadgets- it’s the way they’ve fused their social lives into them.”

Ureps are known for frequently communicating with friends and family through Facebook. Additionally, company communications are sent email, Facebook, and text messages that reach the connect brand evangelists instantly. A second Pew Research publication recently released finds that the more people use social media, the more they trust people in general. We can infer that Millennials are more trusting in people because of their involvement with social networks.

Brand Adoption uses its University Rep network (ureps) to execute Word of Mouth marketing. Connecting brands with consumers using social media and guerrilla marketing strategies. Combining influential peer-to-peer recommendations from the most connected Millennials, and the powerful new media technologies. The mix has already created buzz across the national on college campuses.

According to one of the creators of the urep network, Don May, the successes are because of the Millennials. May said, “this generation connects to brands and companies with ease thanks to social media. They can become the biggest advocates and the most trusted.”

Trust.  It is not something companies and brands get very easily.  With only 12% of consumers trusting advertisements.  Genuine advocates of brands used and liked will keep the urep network thriving on campuses for years to come.

To learn more about becoming a urep, Click Here

To get ureps connected to your brand, Click Here

 

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List: PR Tools To Make Your Life Easier

On PRdaily.com, Mark Pack complies a list of “incredibly useful digital tools” for PR.  Some you may already be using – some you may never have heard of – some you may be using and just not getting the most out of it.  Digital tools, just like normal tools, don’t work unless the user is correctly exerting the right amount of energy at just the right angle. You wouldn’t dare to shovel all this snow with a rake, would you?


Picture via Flickr: woodlyeywonderworks

 

Pack provides his 12 helpful tools. To read about all 12 tools, Click Here!

Our favorite tool Pack wrote about was:
“4. Namechk:
A simple one-page service, Namechk lets you check your desired username against over 150 different Web services and social. It is a great way to see quickly if you can get your chosen name on the services you want—and a smart way to see what services a rival brand or product name has taken up.”
Can’t say it enough- know your competition!
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