Tag Archives: Business

Facebook Timeline Touts Lift in Brand Page Engagement

by Brand Adoption • on March 29, 2012 • in News

Just a day before Facebook timeline becomes mandatory for all Brand Pages – We read on Mashable that the change might not be so bad.  highlights a recent study on Facebook’s timeline that would suggest that these new brand timelines might actually create a better relationship between companies and consumers.  Wasserman says, “If you’re a marketer wondering if migrating your brand to Facebook Timeline was worth the effort, here’s some encouraging data: A researcher reports that brands are getting an average 46% more engagement with Timeline. The researcher, Simply Measured, drew its results from an admittedly small sample: just 15 Facebook brand pages. Doing so may have created a false sense of lift, especially since the greatest beneficiaries, Livestrong and Toyota, saw their engagement rates jump 161% and 156%, respectively.”

Wouldn't be true without a graph via Mashable

 

The real question will be how the smaller brands survive the change- We’ll find out SOON!

Read The Full Post Here…

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Tweeter Problems? Why People Are Not Following You Back

by Brand Adoption • on March 21, 2012 • in News

Having Tweeter problems?

Icon via talkandroid.com

It is normal to get discouraged because social media platforms are not going as well as you thought they would be – if it were easy everyone would have 234 Million “followers.”

blogged about #twitter problem and provided some great tips on why people may not be following you back. See All of The Tips Here

Here is a highlight of a couple of the best tips:

1. You Tweet Too Little

Potential followers often glance through your Twitter feed to see what you’re tweeting about and how often. If it looks like you’re only tweeting once a week, I’m going to assume you’re not much of a Twitter enthusiast. No sense in increasing my follower count with someone who barely tweets.

2. You Mostly Broadcast But Rarely Engage

If you’re running a one-man (or one-woman) show on Twitter, I’m not your audience. I look for tweeters who are not only sharing their own links and opinions, but who are retweeting and responding. You want to have a conversation, not view a monologue.

 

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Are women more powerful brand ambassadors than men?

by Brand Adoption • on March 19, 2012 • in News

Battle of the sexes!!!

Battle of the Sexes

Picture via dignityzine.com/media/battle-sexes/

Let the battle begin. Steve Olenski writes for socialmediatoday.com.  Olenski says the battle of the sexes is over…women win hands down.

This idea of more companies looking to more brand ambassadors came to Olenski when he saw this graph.

chart

Olenski’s ideas have evolved even more… Today he writes “In discussing the findings of a study conducted by her own company, BlogHer - the leading participatory news, entertainment and information network for women online – CEO and co-founder Lisa Stone said the following…

“…there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle.”  And when you factor in that women account for 85% of all consumer purchases including everything from autos to health care, it only stands to reason that the most powerful ambassador a brand can have… is a woman.

Read More About How Women Beat Men as Brand Ambassadors Here…

 

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Experts Agree, New Facebook Will Impact Businesses

by Brand Adoption • on March 6, 2012 • in News

Social Media Examiner looks at 7 new Facebook changes that will impact businesses.  And if you are already stressed out about the upcoming changes… don’t worry.  We have till the end of March to get ready!

We’ve told you about how to make your huge timeline picture pretty so today we want to post about the Insights page – the real information- the ROI- the big bad wolf- the nuts and bolts- the heart and soul – the…I think you get the point.

Here’s 1 of the 7 impacts you’ll notice on the new Facebook: Click for all 7

Facebook Insights, Admin Panel and Messaging

Another change with the Timeline is the location of the Insights. You can now access them by clicking on the Admin Panel in the upper right corner.

admin panel

The Admin Panel tells you about new notifications and gives you access to the “back-end” of your Facebook page.

The Admin Panel has much different navigation than before, but everything appears to be there.

insights through admin panelAccess your Insights through the Admin Panel.

You will still be able to see the old-style Page Dashboard if you click the Manage drop-down menu and then Edit Page.

edit page dashboard

Click Edit Page to see the old-style Page Dashboard.

From the Admin Page, you can also invite your email contacts, invite friends, share your page and create an ad from the Build Audience drop-down menu.

build audience

Use the Build Audience drop-down menu to access several options on getting the word out about your page.

Facebook has done a nice job of giving us lots of options to learn more about the new page design from the Help drop-down menu. During the Preview, the Help drop-down menu links to tutorials, but once you publish your Timeline you will have access to some different options.

One of the capabilities will be to easily request a name change for your page. This name change is the title of your page, not the custom URL you may have set for your page. You can still access this form here. Great news for people who have changed their company branding, have had a misspelling in the name or have other tweaks they have wanted to make.

change the name of your page

Request a name change for your page

One of the most interesting developments of the new page Timelines is that we can now get more information on other pages that have changed to the new Timeline. When you click on the Likes box, just underneath their Timeline cover photo you can see the most popular age group, a People Talking About This Trend graph and their most popular week.

public insightsYou can now see more Insight information about any page that has the new Timeline.

Companies could possibly hide the Likes box by swapping it to a lower position than the top 12 apps that are accessible to the public. But that would also hide the social proof of how many people like your page.

Pages will also have the ability to receive messages from fans. The Message feature can be turned on or off from the Manage Permissions area of the Admin Dashboard.

manage permissions areaEnable the Message button from the Manage Permissions area.

The Message button is enabled by default so if you want to disable it, you will have to uncheck the box. Messages can only be initiated by a fan—they cannot be initiated by the page to a fan. The page can reply to the message sent.

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5 Reasons You Need to Meet in Person

by Brand Adoption • on March 5, 2012 • in News

inc.com’s René Shimada Siegel provides some great tips on why putting down the technology and meeting in-person is still valuable.

“What can you learn from an in-person meeting that you can’t from a virtual one?

1. You’re off the record. In Silicon Valley and many other places, there are few private offices. Many of my clients work in cubes and can’t have private telephone conversations with me or anyone else. This means that when I talk to them on the phone, I might not get to hear the most important information they can share: the unique team dynamics or executive’s personality quirks that would make or break our ability to match an expert consultant. Over sushi or a latte or a walk around the block, my clients can let me know more — with more color — than they can over the telephone or in an email.

Meeting image on http://www.rickrossbusinessblog.com

 

 

 

 

 

 

 

 

 

2. Make use of not-so-small talk. Most business conversations are focused on solving a problem quickly and efficiently, while business relationships are built when people take the time to share and learn more about each other. That happens more naturally in person than over the phone or in an email. What cements a bond between people? Small talk about a favorite team, passion for pecan pie, parenting challenges, and the other bits and pieces that make us unique and interesting.”

To See All 5 Reasons Click Here 

 

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Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs

by Brand Adoption • on February 29, 2012 • in News

Businesses Beware! We all knew it was coming – Company pages will soon be required to update their page to the hated loved new “Timeline.”

Josh Constine writes for tech crunch about the effects this change will have on marketers and company pages. Constine says, “Amongst the beautiful covers and pinned posts, there’s one disadvantage of the new Facebook Timeline for Pages redesign. Pages can no longer display one of their custom applications as their default landing tab that non-fans first see when they visit. This powerful marketing feature let Pages set up a welcome app that teased special content like contests or coupons, but required users to Like the Page for access.

 

Iframe used to get more likes

Without default landing tabs, non-fans have to actively click through the little app tiles overshadowed by a Page’s cover. Many won’t, and it will cost marketers Likes as well as email signups, contest entries, and other key performance indicators. The change is a noble one that prioritizes the user experience and the site’s long-term health, but several marketers I’ve talked to are already grumbling.”

Tiffany & Co. Facebook Timeline

Read Full Post Here..

 

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Can Infographic Design Get More People to Click?

by Brand Adoption • on February 27, 2012 • in News

Clinton Bonner writes on Socialmediatoday.com about the overwhelming popularity of INFOGRAPHICS!  Oxford dictionary has jumped on board with its popularity last year by adding it into the big book.

infographic: a visual image such as a chart or diagram used to represent information or data

Pretty simple right?  But are all infographics created equally?  Of course not… there are some really great ones, and some really bad ones.

Bonner included this graphic to illustrate that very point.

Not the best of graphics - Socialmediatoday.com

Bonner says, “it’s not too hard to understand why [infographics] are so popular. They’re colorful, bold, easy to grasp and often lead you on a visual journey to information you didn’t even knew you cared about. So it’s no wonder we’re beginning to see web landing pages incorporating infographic style design and the reasoning is clear. If they help you digest the information faster and can help you understand an impact more vividly, well then they just might be the perfect conversion tool that gets your viewers clicking-thru.”

See the progression of infographics here: Click it

 

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Some Ways to Deal With Upset Customers Using Social Media

by Brand Adoption • on February 22, 2012 • in News

Sooner or later it will happen to you and your business.  Some people think it is when a business really knows they have hit it big time.  It is when a customer is upset and goes to your social media platform to complain.  An angry customer can be a great opportunity to create a positive experience for that person and your business.

The Social Media Examiner posted 10 ways to deal with upset customers using your social media sites. Here are a couple of our favorites:

1. You Can’t Respond to Conversations You Don’t See

Great response starts with great listening.

  • Set upGoogle Alerts for your brand and industry keywords.
  • Keep a close eye on your Facebook page.
  • Listen on Twitter.
  • Depending on the type of business you have, read reviews on sites such as Yelp, TripAdvisor and Zagat.
  • Make a list of any forums or communities where your customers congregate and regularly check in on them.

#4: Speak Like a Human

The only thing worse than ignoring upset customers is to respond with a canned corporate response. If you thought they were mad before, wait until you see how they react to an excerpt of your policy terms and fine print.

Show empathy, communicate in a friendly tone and use your real name. And if the forum supports it, it helps to include your actual photo.

It’s easy to yell and scream at an anonymous company. But when someone shows up and says, “Hi, this is Emily and I’m so sorry for the trouble…” it changes everything.

The critic now realizes he wasn’t yelling at a giant, faceless company. He was yelling at Emily. Quickly, the anger fades—and you’ll often get an apology.

zappos friendly response

www.socialmediaexaminer.com

Check out how Zappos replies to this fan. It’s human; it’s friendly. And even though they couldn’t immediately fix the problem, you can bet this fan will be back.

Be sure to read all 10 ways

 

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10 Advanced SEO Tactics That Will Increase Your Blog’s Traffic

by Brand Adoption • on February 20, 2012 • in News

Searchenginejournal.com posted an amazing blog on 10 advance SEO tactics that YOU can use to build your traffic.  When some see SEO – it is kind of like reading a foreign language.  To help you better understand the importance, and get you familiar with some amazing tips - read the full post here.

To give you an idea of you will see in the post:

Think Outside of the Social Media Sharing Box

Facebook, Twitter and Google+ aren’t the only social sites that have the power to push traffic to your site. Other niche communities can do the same thing:

The idea is to go through a list of social networking sites, identify the ones that would be relevant to your industry and then systematically add value. As you build up relationships with users of those sites you’ll eventually start to gain links and followers.

Working these other social sites will also help you develop content for you blog posts. Watch to see what is gaining popularity in content and discussions and then create posts that address those issues.

By the way, back in December Reddit served over 2 billion page views:

Reddit image from searchenginejournal.com

…so you should not ignore that source for an opportunity. See if there is a subreddit you should join.

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Want People to Return Your Emails? Avoid These Words

by Brand Adoption • on February 10, 2012 • in News

Do you think Email is an art? When your inbox is flooded with 200-300 a day…you may say it is a very specialized art form.

Data from Baydin, the makers of email plugin Boomerang, reveals the following infographic:

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