Tag Archives: buzz

Silver City Is First in New Mexico to Proclaim June 30 as Social Media Day

Silver City may not be the biggest city in New Mexico, but it is the first to officially proclaim June 30 as Social Media Day.

Silver City Mayor James R. Marshall signed off on the proclamation at a Town Council meeting last week, a month after event organizer Abraham Villarreal submitted the request.

According to Villarreal, the city’s small size is exactly why it needs events like Social Media Day.

“When you’re a small community, finding ways to connect is important,” said Villarreal. “It’s an international event so we’re able to connect with other enthusiasts.”

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WOMM Has the Power to Quickly Build Up or Tear Down the Reputations of Products, Services and Organizations

Although many brand stories are shared offline, word of mouth can also spread very rapidly through social media. In order to leverage the power of WOM brands need to understand the dynamics of this intangible and often elusive form of marketing.

Building Trust

Trust lies at the core of every strong personal relationship – the same goes for relationships stakeholders have with brands. The driving force behind consumers’ desire to share positive stories about organizations is the trust they have in the products, services and people associated with those entities.

Trust is not built overnight. It’s nurtured over time with every customer, vendor and employee micro-interaction. The simple fact of the matter is that stakeholders see through brand hype and the only real way to build trust is make a promise and deliver on it. The classic example is customer service. Organizations need to make sure they meet or exceed the service expectations they’ve created with customers – falling short on these types of basic brand promises will result in the wrong kind of WOM.

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Marketers Remain Cautious Despite Consumer Sentiment Uptick

Many Hold Spending in Check, Say Economic Indicator’s Rosy Report Doesn’t Match Their Metrics

confidence game

Thomson Reuters/University of Michigan Consumer Sentiment Index

U.S. consumers are feeling pretty good right now — as good as they have since the pre-recession days of July 2007, according to one recently released key measure. But many marketers are unconvinced that the so-called new normal is about to be replaced by the old ebullience.

The Thomson Reuters/University of Michigan Consumer Sentiment Index posted a nearly six-year high this month. Its increase since November 2011 is stronger than any since the early 1980s, when the U.S. emerged from back-to-back recessions.

History shows the index is not to be taken lightly. It accurately predicted the last five recoveries and last two recessions (lagging behind the prior three it didn’t predict). Nor is it alone in flashing green. The Dow Jones Industrial Index recently reached a high. The unemployment rate, while still a steep 7.5%, has been steadily declining. And housing starts rebounded the past year, particularly in recession-ravaged California. All this comes despite a 2% hike in the payroll tax and federal budget cuts in recent months.

So why aren’t marketers jumping for joy? Many have other metrics on their minds.

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The Truth About Reddit

The Benefits of Neglectful Ownership, Where Gawker and BuzzFeed Get Their ‘Inspiration,’ and More

1. Reddit has become, simply put, mainstream media.
As noted in Ad Age recently, Reddit closed out 2012 with more than 37 billion page views and 400 million unique visitors. Even people who don’t check the so-called social-news site regularly — or at all — constantly experience the Reddit Effect because …

2. The mainstream blog media is almost ridiculously (even pathetically) dependent on Reddit.
Reddit has a state-of-the-art-circa-1998, text-centric user interface, but its critical mass and core upvote/downvote system has allowed it to become a sort of real-time cultural Zeitgeistometer. A post that captures the imagination of Reddit readers (aka Redditors) gets upvoted and then speeds to Reddit’s home page (and/or the home pages of Reddit’s major topical verticals, e.g., reddit.com/r/worldnews, reddit.com/r/funny, etc.).

And then an hour or two — or 12 or 24 — later, there’s a really good chance you’re going to see that popular Reddit post repurposed on Gawker or BuzzFeed. Well, the silly or controversial stuff, at least. (The random nerdy/newsy topical stuff that Redditors upvote — like last Wednesday’s front-pager about chickpea farming — tends to stay in the Redditverse.)

 

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Powerful Word of Mouth

Joe Bush wrote an amazing piece for the Path to Purchase Institute on the power of Word of Mouth Marketing (WOM).

KEY INSIGHTS:

“Gone are the days when ‘word of mouth’ was simply a free benefit to deserving brands.”  Bush reports that WOM marketing is now an increasing part of companies operational expense.

The Word of Mouth Marketing Association defines WOM as ‘any business action that earns a customer recommendation.’  Online, offline, promotions, in-store activations, etc. are all different campaigns designed to spark positive WOM.  These campaigns use brand ambassadors, but often times the ambassadors will work for product instead of money.

 

Bush writes about effective WOM marketing campaigns highlighting Nestle USA’s creation of hype.  The brand was participating in Walmart’s Ice Cream Social sampling event – Nestle wanted to create buzz before the event, and drive even bigger numbers to the sampling event.  Using a collaboration of 110 bloggers, Bush says, “the result was a 37% sales lift over the six weeks from Memorial Day to Fourth of July.”

 

Shopper marketing manager for Nestle, Andi Pratt, told Bush, “shoppers are more and more engaged in user-generated content, whether it be from people they know or people they don’t.  Those are heavily weighted in the decisions they are making every day.  It doesn’t feel as forced… Brands that are able to do social in a genuine way will start to stand out.”

 

Key Insight #1:

Genuine Brand Ambassadors = Sales Lift

https://si0.twimg.com/profile_images/1850947279/DellUniversity_avatar.jpg
 
Dell, Inc. knew genuine Brand Ambassadors were important, but they also know that training was just as important.  Dell currently uses more than 100 paid Brand Ambassadors across the country to promote, present Dell products, as well as manage its online presence.  In just a year Dell watched 135,549 people like them on Facebook and 388,827 follow them on Twitter. Dell and its marketing team knew that this program would only work if the brand ambassadors were the “right fit.”  Location, knowledge of town, connection to campus all played a major role.  Monthly brand messaging meetings kept ambassadors up to speed and focused on trackable goals.  Dell University brought the company to the local level – instead of hoping the students would go to them.

 

Key Insight #2:
Local Brand Ambassadors = Greater connection to customers = increase in sales.

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1 Million downloads of Instagram for Android

Angela Moscaritolo, like many writers, woke up this morning knowing that Instagram would be the talk of the web. After a month of Facebook Timeline dominating the headlines – it is Google Play, formerly “Android Market,” and Instagram taking the top spot.

Instagram Photos

Picture via Instagram

Over 1 Million Android downloads within 24 hours of its release. Get ready to see a lot more artistic pictures of everyday items and events!

Moscaritolo says, on pcmag.com:

More than 430,000 Android users, meanwhile, had already signed up to be one of “the first in line for Instagram on Android” during a pre-registration period that began on March 25.
But not everyone was excited about Instagram’s arrival on Android. Some iPhone users took to Twitter to express annoyance, some jokingly, that the app is now open to Android users, helping make “Instagram” and “Android” trending topics yesterday afternoon.
One user, @matthewtpain, wrote that he was, “bummed to see Instagram is coming soon to Android. I like the exclusivity of iPhone users only.”

To Read More Tweets From Bitter iPhone Users Click Here

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Tips To Get Your Facebook Timeline In Shape

Brands are being forced to update its pages to timeline.  Marketers are at their desks going crazy!  How are they going to get more people to like their page if they cannot self-promoting tabs?!

Don’t stress – Pam Moore has complied 15 tips that you should know before the big change. Read All 15 Tips Here…

We’ll highlight a couple of Moore’s tips:

1. Know the Facebook cover image content guidelines (rules).

Facebook has set pretty strict guidelines for what can and can’t be displayed and communicated on the new timeline cover image.

What you CAN do:

  • Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks.
  • Inspire your audience with visually appealing graphics, colors and images.
  • Use simple language that will help you inspire and connect with your fans.

What you can NOT do: (Per Facebook cover guidelines)

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self promotion or hard sales.

*Obviously make sure you have legal copyrights to all images and content.

2. Create custom thumbnails for apps.

It is super easy to create a custom thumbnail image for each and every app. Note custom images can not be set for photos and likes.

a. Create an image that is 111  x  74 pixels.

b. Click on the arrow to the right of your timeline (underneath the cover image). It will show a number which represents the number of apps you are using.

c. Click on the arrow next to the image of the app you want to change.

d. Click on edit settings.

e. Click on change (for the image)

f. Upload the new image

Cover Photo

urep cover photo via Facebook

Be Sure To See All 15 Tips: Click Here

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Tweeter Problems? Why People Are Not Following You Back

Having Tweeter problems?

Icon via talkandroid.com

It is normal to get discouraged because social media platforms are not going as well as you thought they would be – if it were easy everyone would have 234 Million “followers.”

blogged about #twitter problem and provided some great tips on why people may not be following you back. See All of The Tips Here

Here is a highlight of a couple of the best tips:

1. You Tweet Too Little

Potential followers often glance through your Twitter feed to see what you’re tweeting about and how often. If it looks like you’re only tweeting once a week, I’m going to assume you’re not much of a Twitter enthusiast. No sense in increasing my follower count with someone who barely tweets.

2. You Mostly Broadcast But Rarely Engage

If you’re running a one-man (or one-woman) show on Twitter, I’m not your audience. I look for tweeters who are not only sharing their own links and opinions, but who are retweeting and responding. You want to have a conversation, not view a monologue.

 

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Are women more powerful brand ambassadors than men?

Battle of the sexes!!!

Battle of the Sexes

Picture via dignityzine.com/media/battle-sexes/

Let the battle begin. Steve Olenski writes for socialmediatoday.com.  Olenski says the battle of the sexes is over…women win hands down.

This idea of more companies looking to more brand ambassadors came to Olenski when he saw this graph.

chart

Olenski’s ideas have evolved even more… Today he writes “In discussing the findings of a study conducted by her own company, BlogHer – the leading participatory news, entertainment and information network for women online – CEO and co-founder Lisa Stone said the following…

“…there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle.”  And when you factor in that women account for 85% of all consumer purchases including everything from autos to health care, it only stands to reason that the most powerful ambassador a brand can have… is a woman.

Read More About How Women Beat Men as Brand Ambassadors Here…

 

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What can marketers learn from Kony 2012?

Mary Manzo posts on socialmediatoday.com about the craze of Kony 2012 and some of the biggest lessons marketers can learn from their campaign.  Manzo says,

Some Invisible Children KONY Numbers & Stats

  • As of March 9, 2012 and since its original upload on March 5, the video has been viewed 52 million times on YouTube. With 1,106,335 likes, 45,649 dislikes and 422,868 comments.
  • The video currently has 14.6 million views on Vimeo with almost 19,000 likes and 1,062 comments.
  • In four days, since the YouTube premiere of KONY 2012, Kony or the #StopKony hashtag has been mentioned on Twitter over 10 million times.
  • The video has been shared on Facebook over 2 billion times.

    Kony 2012 via Flickr

How did Invisible Children manage to do this?

Though the integrity of Invisible Children as a charity is in question, one thing I know I commend is their strategy and marketing power. From that perspective, IC is gold.

  • They created a good product. Between the video, the website and their merchandise, the KONY product is well designed, well developed and well versed. It appeals to their main demographic, the youth.
  • A video that touched viewers on a personal level. Instead of solely being informative about what their charity was doing it became a matter of why they were doing it.
  • Invisible Children didn’t underestimate the power of the youth. They first cultivated a strong movement by preaching their message at colleges and universities across America.
  • A clear understanding of how to leverage social media as an effective marketing tool. Reaching out publically to celebrities and politicians who are active on these networks was crucial to this video going viral.
  • Finally they close their video with a call to action. “ABOVE ALL SHARE THIS MOVIE ONLINE IT’S FREE.”

Read Full Post Here…

 

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