Tag Archives: buzz

Powerful Word of Mouth

by Brand Adoption • on April 9, 2012 • in Blog, News

Joe Bush wrote an amazing piece for the Path to Purchase Institute on the power of Word of Mouth Marketing (WOM).

KEY INSIGHTS:

“Gone are the days when ‘word of mouth’ was simply a free benefit to deserving brands.”  Bush reports that WOM marketing is now an increasing part of companies operational expense.

The Word of Mouth Marketing Association defines WOM as ‘any business action that earns a customer recommendation.’  Online, offline, promotions, in-store activations, etc. are all different campaigns designed to spark positive WOM.  These campaigns use brand ambassadors, but often times the ambassadors will work for product instead of money.

 

Bush writes about effective WOM marketing campaigns highlighting Nestle USA’s creation of hype.  The brand was participating in Walmart’s Ice Cream Social sampling event – Nestle wanted to create buzz before the event, and drive even bigger numbers to the sampling event.  Using a collaboration of 110 bloggers, Bush says, “the result was a 37% sales lift over the six weeks from Memorial Day to Fourth of July.”

 

Shopper marketing manager for Nestle, Andi Pratt, told Bush, “shoppers are more and more engaged in user-generated content, whether it be from people they know or people they don’t.  Those are heavily weighted in the decisions they are making every day.  It doesn’t feel as forced… Brands that are able to do social in a genuine way will start to stand out.”

 

Key Insight #1:

Genuine Brand Ambassadors = Sales Lift

https://si0.twimg.com/profile_images/1850947279/DellUniversity_avatar.jpg
 
Dell, Inc. knew genuine Brand Ambassadors were important, but they also know that training was just as important.  Dell currently uses more than 100 paid Brand Ambassadors across the country to promote, present Dell products, as well as manage its online presence.  In just a year Dell watched 135,549 people like them on Facebook and 388,827 follow them on Twitter. Dell and its marketing team knew that this program would only work if the brand ambassadors were the “right fit.”  Location, knowledge of town, connection to campus all played a major role.  Monthly brand messaging meetings kept ambassadors up to speed and focused on trackable goals.  Dell University brought the company to the local level – instead of hoping the students would go to them.

 

Key Insight #2:
Local Brand Ambassadors = Greater connection to customers = increase in sales.

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1 Million downloads of Instagram for Android

by Brand Adoption • on April 4, 2012 • in News

Angela Moscaritolo, like many writers, woke up this morning knowing that Instagram would be the talk of the web. After a month of Facebook Timeline dominating the headlines – it is Google Play, formerly “Android Market,” and Instagram taking the top spot.

Instagram Photos

Picture via Instagram

Over 1 Million Android downloads within 24 hours of its release. Get ready to see a lot more artistic pictures of everyday items and events!

Moscaritolo says, on pcmag.com:

More than 430,000 Android users, meanwhile, had already signed up to be one of “the first in line for Instagram on Android” during a pre-registration period that began on March 25.
But not everyone was excited about Instagram’s arrival on Android. Some iPhone users took to Twitter to express annoyance, some jokingly, that the app is now open to Android users, helping make “Instagram” and “Android” trending topics yesterday afternoon.
One user, @matthewtpain, wrote that he was, “bummed to see Instagram is coming soon to Android. I like the exclusivity of iPhone users only.”

To Read More Tweets From Bitter iPhone Users Click Here

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Tips To Get Your Facebook Timeline In Shape

by Brand Adoption • on March 26, 2012 • in News

Brands are being forced to update its pages to timeline.  Marketers are at their desks going crazy!  How are they going to get more people to like their page if they cannot self-promoting tabs?!

Don’t stress – Pam Moore has complied 15 tips that you should know before the big change. Read All 15 Tips Here…

We’ll highlight a couple of Moore’s tips:

1. Know the Facebook cover image content guidelines (rules).

Facebook has set pretty strict guidelines for what can and can’t be displayed and communicated on the new timeline cover image.

What you CAN do:

  • Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks.
  • Inspire your audience with visually appealing graphics, colors and images.
  • Use simple language that will help you inspire and connect with your fans.

What you can NOT do: (Per Facebook cover guidelines)

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self promotion or hard sales.

*Obviously make sure you have legal copyrights to all images and content.

2. Create custom thumbnails for apps.

It is super easy to create a custom thumbnail image for each and every app. Note custom images can not be set for photos and likes.

a. Create an image that is 111  x  74 pixels.

b. Click on the arrow to the right of your timeline (underneath the cover image). It will show a number which represents the number of apps you are using.

c. Click on the arrow next to the image of the app you want to change.

d. Click on edit settings.

e. Click on change (for the image)

f. Upload the new image

Cover Photo

urep cover photo via Facebook

Be Sure To See All 15 Tips: Click Here

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Tweeter Problems? Why People Are Not Following You Back

by Brand Adoption • on March 21, 2012 • in News

Having Tweeter problems?

Icon via talkandroid.com

It is normal to get discouraged because social media platforms are not going as well as you thought they would be – if it were easy everyone would have 234 Million “followers.”

blogged about #twitter problem and provided some great tips on why people may not be following you back. See All of The Tips Here

Here is a highlight of a couple of the best tips:

1. You Tweet Too Little

Potential followers often glance through your Twitter feed to see what you’re tweeting about and how often. If it looks like you’re only tweeting once a week, I’m going to assume you’re not much of a Twitter enthusiast. No sense in increasing my follower count with someone who barely tweets.

2. You Mostly Broadcast But Rarely Engage

If you’re running a one-man (or one-woman) show on Twitter, I’m not your audience. I look for tweeters who are not only sharing their own links and opinions, but who are retweeting and responding. You want to have a conversation, not view a monologue.

 

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Are women more powerful brand ambassadors than men?

by Brand Adoption • on March 19, 2012 • in News

Battle of the sexes!!!

Battle of the Sexes

Picture via dignityzine.com/media/battle-sexes/

Let the battle begin. Steve Olenski writes for socialmediatoday.com.  Olenski says the battle of the sexes is over…women win hands down.

This idea of more companies looking to more brand ambassadors came to Olenski when he saw this graph.

chart

Olenski’s ideas have evolved even more… Today he writes “In discussing the findings of a study conducted by her own company, BlogHer - the leading participatory news, entertainment and information network for women online – CEO and co-founder Lisa Stone said the following…

“…there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle.”  And when you factor in that women account for 85% of all consumer purchases including everything from autos to health care, it only stands to reason that the most powerful ambassador a brand can have… is a woman.

Read More About How Women Beat Men as Brand Ambassadors Here…

 

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What can marketers learn from Kony 2012?

by Brand Adoption • on March 9, 2012 • in News

Mary Manzo posts on socialmediatoday.com about the craze of Kony 2012 and some of the biggest lessons marketers can learn from their campaign.  Manzo says,

Some Invisible Children KONY Numbers & Stats

  • As of March 9, 2012 and since its original upload on March 5, the video has been viewed 52 million times on YouTube. With 1,106,335 likes, 45,649 dislikes and 422,868 comments.
  • The video currently has 14.6 million views on Vimeo with almost 19,000 likes and 1,062 comments.
  • In four days, since the YouTube premiere of KONY 2012, Kony or the #StopKony hashtag has been mentioned on Twitter over 10 million times.
  • The video has been shared on Facebook over 2 billion times.

    Kony 2012 via Flickr

How did Invisible Children manage to do this?

Though the integrity of Invisible Children as a charity is in question, one thing I know I commend is their strategy and marketing power. From that perspective, IC is gold.

  • They created a good product. Between the video, the website and their merchandise, the KONY product is well designed, well developed and well versed. It appeals to their main demographic, the youth.
  • A video that touched viewers on a personal level. Instead of solely being informative about what their charity was doing it became a matter of why they were doing it.
  • Invisible Children didn’t underestimate the power of the youth. They first cultivated a strong movement by preaching their message at colleges and universities across America.
  • A clear understanding of how to leverage social media as an effective marketing tool. Reaching out publically to celebrities and politicians who are active on these networks was crucial to this video going viral.
  • Finally they close their video with a call to action. “ABOVE ALL SHARE THIS MOVIE ONLINE IT’S FREE.”

Read Full Post Here…

 

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Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs

by Brand Adoption • on February 29, 2012 • in News

Businesses Beware! We all knew it was coming – Company pages will soon be required to update their page to the hated loved new “Timeline.”

Josh Constine writes for tech crunch about the effects this change will have on marketers and company pages. Constine says, “Amongst the beautiful covers and pinned posts, there’s one disadvantage of the new Facebook Timeline for Pages redesign. Pages can no longer display one of their custom applications as their default landing tab that non-fans first see when they visit. This powerful marketing feature let Pages set up a welcome app that teased special content like contests or coupons, but required users to Like the Page for access.

 

Iframe used to get more likes

Without default landing tabs, non-fans have to actively click through the little app tiles overshadowed by a Page’s cover. Many won’t, and it will cost marketers Likes as well as email signups, contest entries, and other key performance indicators. The change is a noble one that prioritizes the user experience and the site’s long-term health, but several marketers I’ve talked to are already grumbling.”

Tiffany & Co. Facebook Timeline

Read Full Post Here..

 

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What Marketing Questions Are Worth Asking in Social Media Listening?

by Brand Adoption • on February 28, 2012 • in News

David Rabjohns of MotiveQuest provides a guest blog post on mpdailyfix.com

A quick excerpt from Rabjohns:

Social media listening tools, services, and dashboards that help us count brand mentions, generate new followers, and build new “likes” attempt to measure our social media investments. These tools are gaining popularity quickly, and marketers are rushing to claim proficiency… even if they don’t fully understand them. But what do these numbers really mean? What insights are they designed to provide? How effective are social media dashboards in helping us drive sales or create advocates?

At MotiveQuest, we recently analyzed the questions that our Fortune 500 clients asked us this year and compiled a list of the top 30 questions that marketers want to answer through social research.

The top five are:

  • Where are people talking about my brand?
  • How should I change my messaging?
  • How much buzz do I have vs. competition/trend?
  • How do they feel about us vs. the competition?
  • Quantify the biggest brand topics.

 

Must Read This Great Post: Click Here

http://www.socialvaluelab.org.uk

 

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Can Infographic Design Get More People to Click?

by Brand Adoption • on February 27, 2012 • in News

Clinton Bonner writes on Socialmediatoday.com about the overwhelming popularity of INFOGRAPHICS!  Oxford dictionary has jumped on board with its popularity last year by adding it into the big book.

infographic: a visual image such as a chart or diagram used to represent information or data

Pretty simple right?  But are all infographics created equally?  Of course not… there are some really great ones, and some really bad ones.

Bonner included this graphic to illustrate that very point.

Not the best of graphics - Socialmediatoday.com

Bonner says, “it’s not too hard to understand why [infographics] are so popular. They’re colorful, bold, easy to grasp and often lead you on a visual journey to information you didn’t even knew you cared about. So it’s no wonder we’re beginning to see web landing pages incorporating infographic style design and the reasoning is clear. If they help you digest the information faster and can help you understand an impact more vividly, well then they just might be the perfect conversion tool that gets your viewers clicking-thru.”

See the progression of infographics here: Click it

 

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Flickr Gets a Makeover, Looks Like Pinterest

by Brand Adoption • on February 23, 2012 • in News

You can be the final judge, but Mashable.com says Flickr’s latest facelift has the Pinterest Platform written all over it. Zoe Fox writes for Mashable, and says,  “Flickr will be rolling out a number of changes in the coming months, beginning with a new photo stream design, Justified View, and a new uploading feature, Uploadr.  Markus Spiering, Flickr head of product, discussed these changes with Mashable Tuesday. The company’s main focus, he says: user engagement. Justified View, which will go live Feb 28, trades Flickr’s current white space-filled layout for something that looks a lot more like Pinterest (as has become the trend in web design). The new photo stream will first go live with your contacts (the people you follow). It showcases bigger photos and lacks text data. You can hover over photos to view tags and other information. The new upload feature dubbed Uploadr, which will go live in late March, lets you drag and drop photos from your computer onto the site. Spiering calls Uploadr more like an app and less like a website. Photos are instantly viewed as thumbnail images, allowing you to add tags as you upload. Spiering thinks this will increase engagement, as Flickr continues to build the Internet’s largest collection of geo-tagged photos (currently numbering at about 270 million).”

New Flickr

 

Here is a little fun fact – Brand Adoption’s University Network (urep) is on Flickr and Pinterest!

Read Full Post and See More Flickr Updates…

 

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