Tag Archives: facebook

Why More Brands Are Doing It Live

Mars threw out its standard playbook for its Super Bowl ad this year. The company ran the usual 30-second spot for its Snickers brand during the game but with a twist: It was live.

The ad featured actor Adam Driver in a Western-themed setting in which everything went wrong, including flubbed lines, missed cues, and a scenery implosion. It was all scripted, of course, and got across Snickers’ long-running “you’re not you when you’re hungry” messaging.

To get maximum bang out of the effort, Snickers had presented a 36-hour live stream on Facebook Live. “We know that advertising is about being noticed and being relevant,” said Berta De Pablos-Barbier, VP of marketing at Mars Chocolate North America, in an interview with CMO.com. “The relevant part is [why we went] live, not only with Facebook, but with other platforms.” She claimed that the brand engaged with about 1 billion people before the Super Bowl.

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See the First 360-Degree Video Ads on Facebook

AT&T, Samsung, Nestle Among Brands Test New Format

360-degree marketing” has been an industry buzzword for years, but what about 360-degree advertising?

Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual reality-lite video format on its desktop site and Android apps in September, and the social network is now bringing 360-degree videos — and ads — to Apple’s iPhones and iPads.

In addition to the brands advertising 360-degree videos on Facebook, publishers including ABC News, BuzzFeed and Nickelodeon have begun posting all-angle videos to the social network, which can also be watched using Samsung’s Gear VR virtual-reality headset.

And to attract more 360-degree videos to its service, Facebook has added a way for anyone operating a Facebook page to post 360-degree videos, including a way to edit the initial camera angle and vertical field of view before uploading the video. The company has also created a dedicated site for creators, publishers and brands to learn more about producing 360-degree videos.

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Sorry, Facebook: Snapchat Still More Popular Among Undergrads

Snapchat

Ever wondered why Facebook continues to try to make its own version of Snapchat?

A new study suggests college students— traditionally one of Facebook’s biggest demographics— are more engaged with Snapchat than Facebook.

The study found that while 70% of college students report posting on Snapchat at least once a day, only 11% report posting on Facebook with the same frequency.

Sumpto, a New York-based marketing company that helps brands connect with college students, conducted the study. It polled nearly 2,000 undergraduate students from hundreds of campuses in the U.S.

Result: as in another study reported earlier this year, Snapchat rules on college campuses.

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Instagram Inks Ad Deal With Omnicom Worth up to $100 Million

Deal Gives Omnicom Media and Creative Agencies Access to Instagram Paid Ad Program

Instagram has inked its first major ad deal with an agency, and it’s big.

The photo- and video-sharing site is rolling out a paid advertising program with a year-long commitment from Omnicom to spend up to $100 million, according to people familiar with the matter.

The arrangement means that users will start seeing ads in their streams from brands that work with Omnicom’s media and creative agencies, including Omnicom Media Group, the media agency network that spearheaded the deal, and creative shops within the holding company likeBBDODDB and TBWA/Chiat/Day. Omnicom’s media agency network houses PHD and OMD.

Omnicom and Facebook, which bought Instagram for $715 million in 2012, confirmed the partnership but declined to comment on its terms. Instagram said it has a community of 150 million active users, with more than 60% from outside the U.S., and 55 million photos loaded daily.

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How Ant Colonies Foreshadow the Future of Facebook

They call it “the anternet.”

In 2012, Stanford biologist Deborah Gordon, Ph.D., discovered that the behavior of harvester ant colonies mirrors the fundamental Internet technology known as Transmission Control Protocol, or TCP.

TCP controls the flow of information online by preventing data transmission bottlenecks and the Internet from coming to a mighty, screeching halt. Basically, when fewer people are online, information return is faster. When more people are online, it slows.

Upon observing the scavenging habits of harvester ants, Gordon found that ant colonies are controlled by the same concept. After discovering a large supply of food, more ants leave the colony. When food is scarce, the number of foragers is restricted.

In his New York Times bestseller, Breakpoint, author Jeff Stibel reflects upon the similarities between the Internet and biological networks like ant colonies to make predictions about the future of social networks like Facebook.

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Twitter Taps Data Giant to Connect Dots Between Tweets and Store Purchases

Now that advertisers are starting to spend real money on Twitter, the pressure is on to prove that those investments deliver tangible results. Twitter took a step in that direction today by announcing its partnership with the data giant Datalogix to gauge the impact of tweets — both paid and organic — on sales for consumer packaged goods marketers.

Datalogix and Twitter find the correlation between tweets and purchases by matching email addresses that have been scrambled — or “hashed” — to ensure users’ anonymity. Twitter users provide an email address when registering their account, and Datalogix collects emails through loyalty programs. (Datalogix has a similar deal with Facebook to connect users and their purchases.)

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Silver City Is First in New Mexico to Proclaim June 30 as Social Media Day

Silver City may not be the biggest city in New Mexico, but it is the first to officially proclaim June 30 as Social Media Day.

Silver City Mayor James R. Marshall signed off on the proclamation at a Town Council meeting last week, a month after event organizer Abraham Villarreal submitted the request.

According to Villarreal, the city’s small size is exactly why it needs events like Social Media Day.

“When you’re a small community, finding ways to connect is important,” said Villarreal. “It’s an international event so we’re able to connect with other enthusiasts.”

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WOMM Has the Power to Quickly Build Up or Tear Down the Reputations of Products, Services and Organizations

Although many brand stories are shared offline, word of mouth can also spread very rapidly through social media. In order to leverage the power of WOM brands need to understand the dynamics of this intangible and often elusive form of marketing.

Building Trust

Trust lies at the core of every strong personal relationship – the same goes for relationships stakeholders have with brands. The driving force behind consumers’ desire to share positive stories about organizations is the trust they have in the products, services and people associated with those entities.

Trust is not built overnight. It’s nurtured over time with every customer, vendor and employee micro-interaction. The simple fact of the matter is that stakeholders see through brand hype and the only real way to build trust is make a promise and deliver on it. The classic example is customer service. Organizations need to make sure they meet or exceed the service expectations they’ve created with customers – falling short on these types of basic brand promises will result in the wrong kind of WOM.

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How to Ensure Your Business is Found on New Facebook Graph Search

Once again Facebook will put marketing departments all over the world in a mad rush.  Why?  The new ability to search through pictures, aka Graph Search.

, for Small Talk, writes about how to ensure your business isn’t left in the dust.

image via searchengineland.com/

 

Lo writes, “Number of likes becomes more important–since search will begin with people connected to Pages, the more people liking your Page means more people connected and thus the higher frequency of showing in search results.”

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Is Instagram Going Too Far?

For many of us – Clicking “I Accept” without reading the terms and conditions is a common occurrence.  The famous photo-sharing app Instagram was hoping that would be the case with its upcoming updates to its terms and conditions.

writes on cnet.com, “Instagram said today that it has the perpetual right to sell users’ photographs without payment or notification, a dramatic policy shift that quickly sparked a public outcry. The new intellectual property policy, which takes effect on January 16, comes three months after Facebook completed its acquisition of the popular photo-sharing site. Unless Instagram users delete their accounts before the January deadline, they cannot opt out.”

 

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