Just a day before Facebook timeline becomes mandatory for all Brand Pages – We read on Mashable that the change might not be so bad. Todd Wasserman highlights a recent study on Facebook’s timeline that would suggest that these new brand timelines might actually create a better relationship between companies and consumers. Wasserman says, “If you’re a marketer wondering if migrating your brand to Facebook Timeline was worth the effort, here’s some encouraging data: A researcher reports that brands are getting an average 46% more engagement with Timeline. The researcher, Simply Measured, drew its results from an admittedly small sample: just 15 Facebook brand pages. Doing so may have created a false sense of lift, especially since the greatest beneficiaries, Livestrong and Toyota, saw their engagement rates jump 161% and 156%, respectively.”
The real question will be how the smaller brands survive the change- We’ll find out SOON!