Tag Archives: media

WOMM Has the Power to Quickly Build Up or Tear Down the Reputations of Products, Services and Organizations

Although many brand stories are shared offline, word of mouth can also spread very rapidly through social media. In order to leverage the power of WOM brands need to understand the dynamics of this intangible and often elusive form of marketing.

Building Trust

Trust lies at the core of every strong personal relationship – the same goes for relationships stakeholders have with brands. The driving force behind consumers’ desire to share positive stories about organizations is the trust they have in the products, services and people associated with those entities.

Trust is not built overnight. It’s nurtured over time with every customer, vendor and employee micro-interaction. The simple fact of the matter is that stakeholders see through brand hype and the only real way to build trust is make a promise and deliver on it. The classic example is customer service. Organizations need to make sure they meet or exceed the service expectations they’ve created with customers – falling short on these types of basic brand promises will result in the wrong kind of WOM.

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The Truth About Reddit

The Benefits of Neglectful Ownership, Where Gawker and BuzzFeed Get Their ‘Inspiration,’ and More

1. Reddit has become, simply put, mainstream media.
As noted in Ad Age recently, Reddit closed out 2012 with more than 37 billion page views and 400 million unique visitors. Even people who don’t check the so-called social-news site regularly — or at all — constantly experience the Reddit Effect because …

2. The mainstream blog media is almost ridiculously (even pathetically) dependent on Reddit.
Reddit has a state-of-the-art-circa-1998, text-centric user interface, but its critical mass and core upvote/downvote system has allowed it to become a sort of real-time cultural Zeitgeistometer. A post that captures the imagination of Reddit readers (aka Redditors) gets upvoted and then speeds to Reddit’s home page (and/or the home pages of Reddit’s major topical verticals, e.g., reddit.com/r/worldnews, reddit.com/r/funny, etc.).

And then an hour or two — or 12 or 24 — later, there’s a really good chance you’re going to see that popular Reddit post repurposed on Gawker or BuzzFeed. Well, the silly or controversial stuff, at least. (The random nerdy/newsy topical stuff that Redditors upvote — like last Wednesday’s front-pager about chickpea farming — tends to stay in the Redditverse.)

 

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5 Dead Simple Ways to Track Social Media ROI

Todd Wasserman recently wrote on mashable, “There are a few dead simple ways to track ROI that don’t require a mixed media modeling program or a staff of math nerds.”

Here is our favorite from his list;

3. Conversion Measurement

Another new Facebook tool for measuring ROI is Conversion Measurement. Conversion Measurement lets advertisers track the behavior of people who click through an ad. If a customer clicks and then goes on your site to register, then you have proof that the ad was at least effective for that. Of course, the ideal scenario is when a customer clicks through an ad and then buys something on your site.

Baser says adding Conversion Measurement to your ads and webpages is as simple as cut and pasting a few lines of code. “Anybody who runs a website should be able to do it,” he says.

In theory, when used in conjunction with OptimizedCPM, another Facebook tool, you can use the conversion data to get a better idea of whom to target. For instance, Fab used that combo to cut its cost per new customer acquisition by 39%.

 

Image via dreamgrow.com

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12/12/12 – Why Not Review The Year On Twitter

If you haven’t jumped on board twitter because you think it is just a fad, or if there is just not enough time in the day to tweet. The 2012 year in review from Twitter may help you realize that there is a whole world out there… and they could be talking about YOU!  Don’t let those conversations go unnoticed.  Be apart of the community.  It will take some work, there is no way around that… but with an open and positive attitude (stop trying to sell to everyone) success is only a tweet away.  Enjoy! Hope 2012 was as good to you as it was to us.

 

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Your 2013 Social Media Marketing Plan From “A” All The Way To “Z”

Melinda F. Emerson, blogs on The New York Times website about the 2013 Social Media Marketing Plan.  Yep- that elephant in the room for most small business owners.  From blogs to Pinterest to that 24-hour/7-days a week twitter feed… Staying on top of Social Media can be a daunting task. Emerson writes, “Maybe you set up a blog, but you haven’t been up updating it. Maybe you set up a Twitter account, but you have yet to post that first tweet. Maybe you can’t remember the last time you updated your Facebook page. Well, now’s the time. Social media can be a great equalizer for small businesses. It used to be that guy who had the most advertising dollars was usually going to win. These days, people are much less interested in being sold; they are looking for useful information, and if you have some to offer, you have the opportunity to build a relationship.”

image via Decidedlysocial.com

Emerson showers us with early holiday gifts by breaking down a successful 2013 Social Media Marketing Plan from A to Z.

To See A – Z: Click Here…

Here is one of our favorites – Letter E: “Execution. Develop a daily execution plan. How much time will you invest each day?”  10 minutes a day looks a lot easier than 15 hours a month!

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Work Getting In The Way of Your Social Media?

If you think that it is getting harder and harder to be on Facebook and Twitter because work is getting in the way – You would be right!

According to a recent Infographic posted on Mashable – Social Media and email are eating more and more time during our work day.  (Sidenote: To those reading this while at work – Thank you! Don’t stop what you are doing.)

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5 Reasons You Need to Meet in Person

inc.com’s René Shimada Siegel provides some great tips on why putting down the technology and meeting in-person is still valuable.

What can you learn from an in-person meeting that you can’t from a virtual one?

1. You’re off the record. In Silicon Valley and many other places, there are few private offices. Many of my clients work in cubes and can’t have private telephone conversations with me or anyone else. This means that when I talk to them on the phone, I might not get to hear the most important information they can share: the unique team dynamics or executive’s personality quirks that would make or break our ability to match an expert consultant. Over sushi or a latte or a walk around the block, my clients can let me know more — with more color — than they can over the telephone or in an email.

Meeting image on http://www.rickrossbusinessblog.com

 

 

 

 

 

 

 

 

 

2. Make use of not-so-small talk. Most business conversations are focused on solving a problem quickly and efficiently, while business relationships are built when people take the time to share and learn more about each other. That happens more naturally in person than over the phone or in an email. What cements a bond between people? Small talk about a favorite team, passion for pecan pie, parenting challenges, and the other bits and pieces that make us unique and interesting.

To See All 5 Reasons Click Here 

 

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Why Pinterest Should Be of Interest to Brands

Guest blogger for mpdailyfix.com-Amanda DiSilvestro normally writes for Business.com

DiSilvestro says, “As with most social media sites, Pinterest started out as a place for individuals to connect with friends and then developed into a place for businesses. Pinterest is currently on the brink of individual-to-business use, so now is a great time for your company to get started. This new site has been growing exponentially since its launch in March 2010 with nearly 11.1 million unique visitors according to Site Analytics.”

Tips and Tricks to Using Pinterest to Help Build a Brand

You should all check out the full post, but here is 1 tip or reason why your company should jump on “board.” (That is Pinterest humor – Pin and boards – hahaha)

Pinterest board on Google

Interaction: The site will allow you to interact with customers, clients, and others in the industry in the same way other social networks do. This will help you build connections through a medium that is comfortable for your customers. It’s also extremely simple to manage Pinterest (unlike many of the other social networks), so this will help save your employees time while still building relationships.

Read Full Pinterest Post Here…

 

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Did You Hear? Facebook Files S-1 for $5 Billion IPO

Facebook officially filed an S-1  for an initial public offering seeking to raise $5 billion. Here are a few key findings…

– 845 million monthly active users, year over year growth of 39%

– 483 million daily active users as of December, year over year growth of 48%

– 425 million monthly mobile users

– 100 billion friend connections as of December 31, 2011

– 2.7 billion Likes and comments per day during the last quarter of 2011

 

Socialmediatoday.com dives deeper into the filing and highlights even more tidbits we have learned about the Facebook powerhouse.

 

Must Read: Get to Know Facebook on a Whole New Level

 

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The Mobile Marketing Value Exchange

Scott Forshay posts on briansolis.com about the value of mobile marketing.

Forshay says, “In the early stages of mobile marketing, the value exchange was almost exclusively defined through promotional-based marketing. Consumers were asked to share their mobile numbers in exchange for coupons. While seemingly primitive by today’s standards, text back couponing remains an effective behavior stimulus for many brands and retailers, but for luxury brands discounting flies in the face of the intrinsic value of the brand. The challenge for innovative prestige brands is defining how best to create a true value exchange with their most loyal advocates while remaining true to themselves and not cheapening the brand in the process of attempting to deepen relationships.”

But That’s Not All! Click Here To Read Full Post

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