Tag Archives: Network

How to Ensure Your Business is Found on New Facebook Graph Search

Once again Facebook will put marketing departments all over the world in a mad rush.  Why?  The new ability to search through pictures, aka Graph Search.

, for Small Talk, writes about how to ensure your business isn’t left in the dust.

image via searchengineland.com/

 

Lo writes, “Number of likes becomes more important–since search will begin with people connected to Pages, the more people liking your Page means more people connected and thus the higher frequency of showing in search results.”

Read Lo’s Full Post and Get All His Tips: Click Here…

 

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12/12/12 – Why Not Review The Year On Twitter

If you haven’t jumped on board twitter because you think it is just a fad, or if there is just not enough time in the day to tweet. The 2012 year in review from Twitter may help you realize that there is a whole world out there… and they could be talking about YOU!  Don’t let those conversations go unnoticed.  Be apart of the community.  It will take some work, there is no way around that… but with an open and positive attitude (stop trying to sell to everyone) success is only a tweet away.  Enjoy! Hope 2012 was as good to you as it was to us.

 

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University Rep Network Fueled By Millennials

Millennials– This is definitely a term that you will be hearing more and more. In fact, “Hearing” about them might be the wrong way to put it; truth is, you will most likely read about them in a post, tweet, blog, or news feed. That’s because Millennials (ages 18-29) are spending more and more time on social networking sites according to a recent study by the Pew Research Center.

The term Millennials is used because their birth into adulthood happened on or near the new millennium. In the overview of results, the Pew Research Center reports that Millennials “are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history.”

Millennials have also grown up having multiple modes of communication at their fingertips. They now take full advantage of the wide variety the World Wide Web has to offer. Three out of every Four Millennials has created some kind of social networking profile.

Millennials that are connected to the University Rep network are even more connected than the average user, averaging just fewer than 1,000 friends on Facebook.

Pew Research Center reports Millennials key distinctiveness comes from the way this age group has welded social media platforms to their everyday lives. The report conveys, “It’s not just their gadgets- it’s the way they’ve fused their social lives into them.”

Ureps are known for frequently communicating with friends and family through Facebook. Additionally, company communications are sent email, Facebook, and text messages that reach the connect brand evangelists instantly. A second Pew Research publication recently released finds that the more people use social media, the more they trust people in general. We can infer that Millennials are more trusting in people because of their involvement with social networks.

Brand Adoption uses its University Rep network (ureps) to execute Word of Mouth marketing. Connecting brands with consumers using social media and guerrilla marketing strategies. Combining influential peer-to-peer recommendations from the most connected Millennials, and the powerful new media technologies. The mix has already created buzz across the national on college campuses.

According to one of the creators of the urep network, Don May, the successes are because of the Millennials. May said, “this generation connects to brands and companies with ease thanks to social media. They can become the biggest advocates and the most trusted.”

Trust.  It is not something companies and brands get very easily.  With only 12% of consumers trusting advertisements.  Genuine advocates of brands used and liked will keep the urep network thriving on campuses for years to come.

To learn more about becoming a urep, Click Here

To get ureps connected to your brand, Click Here

 

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Tips To Get Your Facebook Timeline In Shape

Brands are being forced to update its pages to timeline.  Marketers are at their desks going crazy!  How are they going to get more people to like their page if they cannot self-promoting tabs?!

Don’t stress – Pam Moore has complied 15 tips that you should know before the big change. Read All 15 Tips Here…

We’ll highlight a couple of Moore’s tips:

1. Know the Facebook cover image content guidelines (rules).

Facebook has set pretty strict guidelines for what can and can’t be displayed and communicated on the new timeline cover image.

What you CAN do:

  • Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks.
  • Inspire your audience with visually appealing graphics, colors and images.
  • Use simple language that will help you inspire and connect with your fans.

What you can NOT do: (Per Facebook cover guidelines)

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self promotion or hard sales.

*Obviously make sure you have legal copyrights to all images and content.

2. Create custom thumbnails for apps.

It is super easy to create a custom thumbnail image for each and every app. Note custom images can not be set for photos and likes.

a. Create an image that is 111  x  74 pixels.

b. Click on the arrow to the right of your timeline (underneath the cover image). It will show a number which represents the number of apps you are using.

c. Click on the arrow next to the image of the app you want to change.

d. Click on edit settings.

e. Click on change (for the image)

f. Upload the new image

Cover Photo

urep cover photo via Facebook

Be Sure To See All 15 Tips: Click Here

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Is Pinterest For You And Your Brand?

The fear of most marketers- missing out on a huge flow of traffic that can be directed at their brand.  The latest and greatest headache… Pinterest!  We have often posted about the pros and cons of Pinterest – Mashable has also weighed in on this heated issue.  writes for Mashable and says, “If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers. While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts,  style/fashion and food are the most popular categories on Pinterest.  The food category is the fastest growing segment of Pinterest.”

Cabalona also focuses on this infographic from web optimization company Maxymiser

@MAXYMISER

Read Full Post On Mashable Here…

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What can marketers learn from Kony 2012?

Mary Manzo posts on socialmediatoday.com about the craze of Kony 2012 and some of the biggest lessons marketers can learn from their campaign.  Manzo says,

Some Invisible Children KONY Numbers & Stats

  • As of March 9, 2012 and since its original upload on March 5, the video has been viewed 52 million times on YouTube. With 1,106,335 likes, 45,649 dislikes and 422,868 comments.
  • The video currently has 14.6 million views on Vimeo with almost 19,000 likes and 1,062 comments.
  • In four days, since the YouTube premiere of KONY 2012, Kony or the #StopKony hashtag has been mentioned on Twitter over 10 million times.
  • The video has been shared on Facebook over 2 billion times.

    Kony 2012 via Flickr

How did Invisible Children manage to do this?

Though the integrity of Invisible Children as a charity is in question, one thing I know I commend is their strategy and marketing power. From that perspective, IC is gold.

  • They created a good product. Between the video, the website and their merchandise, the KONY product is well designed, well developed and well versed. It appeals to their main demographic, the youth.
  • A video that touched viewers on a personal level. Instead of solely being informative about what their charity was doing it became a matter of why they were doing it.
  • Invisible Children didn’t underestimate the power of the youth. They first cultivated a strong movement by preaching their message at colleges and universities across America.
  • A clear understanding of how to leverage social media as an effective marketing tool. Reaching out publically to celebrities and politicians who are active on these networks was crucial to this video going viral.
  • Finally they close their video with a call to action. “ABOVE ALL SHARE THIS MOVIE ONLINE IT’S FREE.”

Read Full Post Here…

 

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10 QR Code Fails That Will Make You Laugh

blogs for Mashable, and will surely put a smile on your face.

Please Don't Jump the Tracks to Scan

wtfqrcodes.com is dedicated to finding the worst display of QR Code marketing.  At Brand Adoption, we are grateful that nothing we have created is featured on their site.  We’ll work hard and make sure that continues to be true.

Please Don't Fly and Scan

To See The Top 10 of QR Code Fails Click Here

Please Don't Scan and Drive

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5 Reasons You Need to Meet in Person

inc.com’s René Shimada Siegel provides some great tips on why putting down the technology and meeting in-person is still valuable.

What can you learn from an in-person meeting that you can’t from a virtual one?

1. You’re off the record. In Silicon Valley and many other places, there are few private offices. Many of my clients work in cubes and can’t have private telephone conversations with me or anyone else. This means that when I talk to them on the phone, I might not get to hear the most important information they can share: the unique team dynamics or executive’s personality quirks that would make or break our ability to match an expert consultant. Over sushi or a latte or a walk around the block, my clients can let me know more — with more color — than they can over the telephone or in an email.

Meeting image on http://www.rickrossbusinessblog.com

 

 

 

 

 

 

 

 

 

2. Make use of not-so-small talk. Most business conversations are focused on solving a problem quickly and efficiently, while business relationships are built when people take the time to share and learn more about each other. That happens more naturally in person than over the phone or in an email. What cements a bond between people? Small talk about a favorite team, passion for pecan pie, parenting challenges, and the other bits and pieces that make us unique and interesting.

To See All 5 Reasons Click Here 

 

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Can Infographic Design Get More People to Click?

Clinton Bonner writes on Socialmediatoday.com about the overwhelming popularity of INFOGRAPHICS!  Oxford dictionary has jumped on board with its popularity last year by adding it into the big book.

infographic: a visual image such as a chart or diagram used to represent information or data

Pretty simple right?  But are all infographics created equally?  Of course not… there are some really great ones, and some really bad ones.

Bonner included this graphic to illustrate that very point.

Not the best of graphics - Socialmediatoday.com

Bonner says, “it’s not too hard to understand why [infographics] are so popular. They’re colorful, bold, easy to grasp and often lead you on a visual journey to information you didn’t even knew you cared about. So it’s no wonder we’re beginning to see web landing pages incorporating infographic style design and the reasoning is clear. If they help you digest the information faster and can help you understand an impact more vividly, well then they just might be the perfect conversion tool that gets your viewers clicking-thru.”

See the progression of infographics here: Click it

 

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Flickr Gets a Makeover, Looks Like Pinterest

You can be the final judge, but Mashable.com says Flickr’s latest facelift has the Pinterest Platform written all over it. Zoe Fox writes for Mashable, and says,  “Flickr will be rolling out a number of changes in the coming months, beginning with a new photo stream design, Justified View, and a new uploading feature, Uploadr.  Markus Spiering, Flickr head of product, discussed these changes with Mashable Tuesday. The company’s main focus, he says: user engagement. Justified View, which will go live Feb 28, trades Flickr’s current white space-filled layout for something that looks a lot more like Pinterest (as has become the trend in web design). The new photo stream will first go live with your contacts (the people you follow). It showcases bigger photos and lacks text data. You can hover over photos to view tags and other information. The new upload feature dubbed Uploadr, which will go live in late March, lets you drag and drop photos from your computer onto the site. Spiering calls Uploadr more like an app and less like a website. Photos are instantly viewed as thumbnail images, allowing you to add tags as you upload. Spiering thinks this will increase engagement, as Flickr continues to build the Internet’s largest collection of geo-tagged photos (currently numbering at about 270 million).”

New Flickr

 

Here is a little fun fact – Brand Adoption’s University Network (urep) is on Flickr and Pinterest!

Read Full Post and See More Flickr Updates…

 

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