Tag Archives: Network

Some Ways to Deal With Upset Customers Using Social Media

by Brand Adoption • on February 22, 2012 • in News

Sooner or later it will happen to you and your business.  Some people think it is when a business really knows they have hit it big time.  It is when a customer is upset and goes to your social media platform to complain.  An angry customer can be a great opportunity to create a positive experience for that person and your business.

The Social Media Examiner posted 10 ways to deal with upset customers using your social media sites. Here are a couple of our favorites:

1. You Can’t Respond to Conversations You Don’t See

Great response starts with great listening.

  • Set upGoogle Alerts for your brand and industry keywords.
  • Keep a close eye on your Facebook page.
  • Listen on Twitter.
  • Depending on the type of business you have, read reviews on sites such as Yelp, TripAdvisor and Zagat.
  • Make a list of any forums or communities where your customers congregate and regularly check in on them.

#4: Speak Like a Human

The only thing worse than ignoring upset customers is to respond with a canned corporate response. If you thought they were mad before, wait until you see how they react to an excerpt of your policy terms and fine print.

Show empathy, communicate in a friendly tone and use your real name. And if the forum supports it, it helps to include your actual photo.

It’s easy to yell and scream at an anonymous company. But when someone shows up and says, “Hi, this is Emily and I’m so sorry for the trouble…” it changes everything.

The critic now realizes he wasn’t yelling at a giant, faceless company. He was yelling at Emily. Quickly, the anger fades—and you’ll often get an apology.

zappos friendly response

www.socialmediaexaminer.com

Check out how Zappos replies to this fan. It’s human; it’s friendly. And even though they couldn’t immediately fix the problem, you can bet this fan will be back.

Be sure to read all 10 ways

 

Read full story • Comments { 0 }

Why Pinterest Should Be of Interest to Brands

by Brand Adoption • on February 21, 2012 • in News

Guest blogger for mpdailyfix.com-Amanda DiSilvestro normally writes for Business.com

DiSilvestro says, “As with most social media sites, Pinterest started out as a place for individuals to connect with friends and then developed into a place for businesses. Pinterest is currently on the brink of individual-to-business use, so now is a great time for your company to get started. This new site has been growing exponentially since its launch in March 2010 with nearly 11.1 million unique visitors according to Site Analytics.”

Tips and Tricks to Using Pinterest to Help Build a Brand

You should all check out the full post, but here is 1 tip or reason why your company should jump on “board.” (That is Pinterest humor – Pin and boards – hahaha)

Pinterest board on Google

Interaction: The site will allow you to interact with customers, clients, and others in the industry in the same way other social networks do. This will help you build connections through a medium that is comfortable for your customers. It’s also extremely simple to manage Pinterest (unlike many of the other social networks), so this will help save your employees time while still building relationships.

Read Full Pinterest Post Here…

 

Read full story • Comments { 0 }

10 Advanced SEO Tactics That Will Increase Your Blog’s Traffic

by Brand Adoption • on February 20, 2012 • in News

Searchenginejournal.com posted an amazing blog on 10 advance SEO tactics that YOU can use to build your traffic.  When some see SEO – it is kind of like reading a foreign language.  To help you better understand the importance, and get you familiar with some amazing tips - read the full post here.

To give you an idea of you will see in the post:

Think Outside of the Social Media Sharing Box

Facebook, Twitter and Google+ aren’t the only social sites that have the power to push traffic to your site. Other niche communities can do the same thing:

The idea is to go through a list of social networking sites, identify the ones that would be relevant to your industry and then systematically add value. As you build up relationships with users of those sites you’ll eventually start to gain links and followers.

Working these other social sites will also help you develop content for you blog posts. Watch to see what is gaining popularity in content and discussions and then create posts that address those issues.

By the way, back in December Reddit served over 2 billion page views:

Reddit image from searchenginejournal.com

…so you should not ignore that source for an opportunity. See if there is a subreddit you should join.

Read full story • Comments { 0 }

How Americans are Spending their Media Time… and Money

by Brand Adoption • on February 13, 2012 • in News

Nielsen’s blog provides us some insight on how Americans are wasting spending their time.  But that’s not all, Nielsen even sheds some light on where people are spending their money!

The blog reads, “Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year.”

Nielsen Created This Picture!

Nielsen Created This Picture!

Read Full Blog Post Here…

 

Read full story • Comments { 0 }

5 Ways to Brand Your New YouTube Profile

by Brand Adoption • on January 31, 2012 • in News

Here are 5 tweaks you can make to improve branding on your YouTube Channel.

Click It: Get All 5 Tips Here

#1: Add Your Custom URLs in the Newly Placed Description Area

This option is now at the top on the right of your video. Talk about brand power. Previously, only partners could take advantage of this prime channel real estate.

However, you don’t have to be a partner to place your URL links in plain sight to the right of the video. Before, your links were drowning below the fold (scroll down) to the left. Now your channel description area is to the right of the video above the fold. That means a higher potential click-through rate to your outside sites.

Plus you can add your social media links in the description area, such as Facebook, Twitter and now Google+.

Read full story • Comments { 0 }

Pinterest Becomes Top Traffic Driver for Retailers

by Brand Adoption • on January 30, 2012 • in News

Check out this graphic from Monetate!

In you’re not pinning, you’re not winning! I just made that up.

Mashable’s Full Post on Pinterest Here: CLICK IT

 

Read full story • Comments { 0 }

The Mobile Marketing Value Exchange

by Brand Adoption • on January 27, 2012 • in News

Scott Forshay posts on briansolis.com about the value of mobile marketing.

Forshay says, “In the early stages of mobile marketing, the value exchange was almost exclusively defined through promotional-based marketing. Consumers were asked to share their mobile numbers in exchange for coupons. While seemingly primitive by today’s standards, text back couponing remains an effective behavior stimulus for many brands and retailers, but for luxury brands discounting flies in the face of the intrinsic value of the brand. The challenge for innovative prestige brands is defining how best to create a true value exchange with their most loyal advocates while remaining true to themselves and not cheapening the brand in the process of attempting to deepen relationships.”

But That’s Not All! Click Here To Read Full Post

Read full story • Comments { 0 }

4 B2C Examples of How Companies are Using Twitter to Attract & Engage Customers

by Brand Adoption • on January 12, 2012 • in News

Ashley Zeckman on TopRankBlog writes on the success of companies that are using Twitter to interact with consumers.

“If you are a B2C company, interaction on a social platform like Twitter can increase engagement and even sales if executed properly.  Small businesses like Tender boutique in Birmingham, Michigan have promoted special offers on Twitter and sold out in just a few days.

Social interaction via platforms like Twitter allow companies to gain a true understanding of their prospect base and serve as a real-time source of market research.

Customer engagement is a key benefit of executing a B2C Twitter marketing strategy. A recent survey by Chadwick Martin Bailey found 67% of Twitter users are more likely to buy from or recommend a brand they follow.”

Read Full Post HERE…

 

 

Read full story • Comments { 0 }

New Study Reports Nearly 1 in 5 People Made a Purchase After Scanning a QR Code

by Brand Adoption • on January 4, 2012 • in News

2012 – brings high hopes for QR codes.  Love it or hate it – we think the QR code, when used correctly, is highly effective. Check out this excerpt from The Digital Journal.

“Boston, MA (PRWEB) January 04, 2012

A recent Consumer Pulse study of over 1,200 U.S. consumers conducted by Boston-based custom research firm, Chadwick Martin Bailey (CMB) and iModerate Research Technologies, looked at how people are using QR codes and what they’re looking for when they scan. The study also looks at what will motivate consumers to make it part of their purchase process.

Quick Response, or QR codes, are everywhere from print advertisements to public transportation and websites, and while only 21% know QR codes by name, nearly all respondents reported having seen the ubiquitous black and white squares. For smartphone owners, whose devices are capable of scanning the code, QR codes are becoming a part of the purchase process. Half of smartphone owners surveyed had scanned a QR code, and nearly 20% of them made a purchase after scanning, indicating a willingness to make QR codes part of the purchase process for tech-savvy shoppers.”

Read Full Post on the Digital Journal Here..

 

Read full story • Comments { 0 }

30 Years of Experience, Expertise in Hispanic Marketing – Brand Adoption Adds Stephen J. Gomez

by Brand Adoption • on January 3, 2012 • in News, Press Releases

Hispanic Buying Power Estimated To Reach Nearly 1-Trillion-Dollars

For Immediate Release

Tempe, AZ— A single marketing campaign is not as successful as compared to a campaign that adapts to those who are receiving the message.  With the exploding population and buying power of U.S. Hispanics, Brand Adoption proudly brings on board an industry powerhouse; Stephen J. Gomez.

Steve participated in a pioneering team to develop Hispanic marketing practices at the Colgate-Palmolive Company in the mid ‘80s.  As the Hispanic market continued to grow, so did Gomez’ success and expertise.  While at Dial Corp, Mr. Gomez led the company’s initial entry into the Latino market with Dial Soap and Purex detergent. During his 7 years with Schering-Plough HealthCare, Inc. (Fortune 100), Gomez flourished in a pioneering role launching Hispanic marketing, which included branding, advertising, promotions, public relations, community relations, and sales integration.

“National brands like Sunny D, Energizer, Clorox and Campbell’s have all looked to Stephen Gomez to create effective Hispanic marketing and retail programs,” said Don May, VP of Sales and Marketing, Brand Adoption.  “He knows what it takes to create successful campaigns.  When we work with brands we want to provide them with the best resources, and Steve is an integral addition.”

Recently Gomez has helped build the Hispanic market with Bar-S Foods Co., Freeman Beauty products, Ardell and Andrea Beauty products and Clubman Men’s products.

###

Brand Adoption

Brand Adoption is a word of mouth marketing company that connects brands with consumers using social media and guerrilla marketing strategies. Our marketing platform is made up of thousands of ureps (influential college students and graduates) located on campuses across the U.S. Through this network, we execute brand building activities that include product sampling, digital marketing, social media communication, brand education, product testing, ambassador programs, trade show and event representation, and street team participation. Campaigns are designed to meet our client’s goals: building awareness, driving traffic and sales, and expanding a brand’s on-line community. To learn more about Brand Adoption, please visit brandadoption.com, follow our news on Twitter @brandadoption or find us on Facebook at Facebook/BrandAdoption.
Read full story • Comments { 0 }
« Newer Entries
Older Entries »