Tag Archives: Networks

Powerball Set To Break Records: Social Media Proves It

by Brand Adoption • on November 28, 2012 • in News

on Mashable highlights the record breaking Powerball drawing Wednesday. The odds pretty much say YOU will not win over half a billion dollars, but that is not stoping the social sphere from sharing its excitement.

Taylor writes, “If you needed a reason not to buy a ticket for Wednesday’s $500 million-plus Powerball lottery, here are a few. In fact, here are 5,000 — roughly, the number of people who have taken pictures of their tickets on the popular photo-sharing service Instagram with the hashtag #powerball.”

image via statigr.am/currythunder

 

To Check The Winning Numbers: Click Here

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The Basics: Facebook Marketing Made Easy

by Brand Adoption • on September 19, 2012 • in News

Stephanie Chandler, contributor to Forbes.com, reminds all small business owners about the basics of Facebook.

image via basicfacebookmarketing.com

Make sure to read all 10 of her tips – while we highlight a couple of the best ones here.

Chandler writes, “Pin to Top – You can ensure that a post gets premium exposure at the top of your Facebook page with this handy feature. To implement, hover over the upper right corner of a post and click on the pencil icon that reads “Edit or Remove,” then choose “Pin to Top.””

Pinning to the top can allow your page to keep older posts relevant by positioning them on top.  Fans, or future fans, are most likely to see a couple of your most resent posts…don’t let them go before they get to see your current contest or major announcement.

Chandler also says, “About Section – Below the photo on your business page is a small box of text where you can share details about your business. More importantly, this box can include a clickable link for your website. While your website link may appear on the bio area of your Facebook page, you can assure more clicks by adding it to this prime real estate on the main page. To update yours, simply click on the box below your photo where this text appears, and then click on “Edit.””

Having fans on Facebook is great – getting them to your website is even better.  Make sure you make it as easy as possible to get there.  By adding links in your about section – you take out the risk of them not making to your site.  Remember the less roadblocks, the higher success rate.

Read Full Post Here…

 

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Tips To Get Your Facebook Timeline In Shape

by Brand Adoption • on March 26, 2012 • in News

Brands are being forced to update its pages to timeline.  Marketers are at their desks going crazy!  How are they going to get more people to like their page if they cannot self-promoting tabs?!

Don’t stress – Pam Moore has complied 15 tips that you should know before the big change. Read All 15 Tips Here…

We’ll highlight a couple of Moore’s tips:

1. Know the Facebook cover image content guidelines (rules).

Facebook has set pretty strict guidelines for what can and can’t be displayed and communicated on the new timeline cover image.

What you CAN do:

  • Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks.
  • Inspire your audience with visually appealing graphics, colors and images.
  • Use simple language that will help you inspire and connect with your fans.

What you can NOT do: (Per Facebook cover guidelines)

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self promotion or hard sales.

*Obviously make sure you have legal copyrights to all images and content.

2. Create custom thumbnails for apps.

It is super easy to create a custom thumbnail image for each and every app. Note custom images can not be set for photos and likes.

a. Create an image that is 111  x  74 pixels.

b. Click on the arrow to the right of your timeline (underneath the cover image). It will show a number which represents the number of apps you are using.

c. Click on the arrow next to the image of the app you want to change.

d. Click on edit settings.

e. Click on change (for the image)

f. Upload the new image

Cover Photo

urep cover photo via Facebook

Be Sure To See All 15 Tips: Click Here

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10 QR Code Fails That Will Make You Laugh

by Brand Adoption • on March 7, 2012 • in News

blogs for Mashable, and will surely put a smile on your face.

Please Don't Jump the Tracks to Scan

wtfqrcodes.com is dedicated to finding the worst display of QR Code marketing.  At Brand Adoption, we are grateful that nothing we have created is featured on their site.  We’ll work hard and make sure that continues to be true.

Please Don't Fly and Scan

To See The Top 10 of QR Code Fails Click Here

Please Don't Scan and Drive

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Experts Agree, New Facebook Will Impact Businesses

by Brand Adoption • on March 6, 2012 • in News

Social Media Examiner looks at 7 new Facebook changes that will impact businesses.  And if you are already stressed out about the upcoming changes… don’t worry.  We have till the end of March to get ready!

We’ve told you about how to make your huge timeline picture pretty so today we want to post about the Insights page – the real information- the ROI- the big bad wolf- the nuts and bolts- the heart and soul – the…I think you get the point.

Here’s 1 of the 7 impacts you’ll notice on the new Facebook: Click for all 7

Facebook Insights, Admin Panel and Messaging

Another change with the Timeline is the location of the Insights. You can now access them by clicking on the Admin Panel in the upper right corner.

admin panel

The Admin Panel tells you about new notifications and gives you access to the “back-end” of your Facebook page.

The Admin Panel has much different navigation than before, but everything appears to be there.

insights through admin panelAccess your Insights through the Admin Panel.

You will still be able to see the old-style Page Dashboard if you click the Manage drop-down menu and then Edit Page.

edit page dashboard

Click Edit Page to see the old-style Page Dashboard.

From the Admin Page, you can also invite your email contacts, invite friends, share your page and create an ad from the Build Audience drop-down menu.

build audience

Use the Build Audience drop-down menu to access several options on getting the word out about your page.

Facebook has done a nice job of giving us lots of options to learn more about the new page design from the Help drop-down menu. During the Preview, the Help drop-down menu links to tutorials, but once you publish your Timeline you will have access to some different options.

One of the capabilities will be to easily request a name change for your page. This name change is the title of your page, not the custom URL you may have set for your page. You can still access this form here. Great news for people who have changed their company branding, have had a misspelling in the name or have other tweaks they have wanted to make.

change the name of your page

Request a name change for your page

One of the most interesting developments of the new page Timelines is that we can now get more information on other pages that have changed to the new Timeline. When you click on the Likes box, just underneath their Timeline cover photo you can see the most popular age group, a People Talking About This Trend graph and their most popular week.

public insightsYou can now see more Insight information about any page that has the new Timeline.

Companies could possibly hide the Likes box by swapping it to a lower position than the top 12 apps that are accessible to the public. But that would also hide the social proof of how many people like your page.

Pages will also have the ability to receive messages from fans. The Message feature can be turned on or off from the Manage Permissions area of the Admin Dashboard.

manage permissions areaEnable the Message button from the Manage Permissions area.

The Message button is enabled by default so if you want to disable it, you will have to uncheck the box. Messages can only be initiated by a fan—they cannot be initiated by the page to a fan. The page can reply to the message sent.

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5 Reasons You Need to Meet in Person

by Brand Adoption • on March 5, 2012 • in News

inc.com’s René Shimada Siegel provides some great tips on why putting down the technology and meeting in-person is still valuable.

“What can you learn from an in-person meeting that you can’t from a virtual one?

1. You’re off the record. In Silicon Valley and many other places, there are few private offices. Many of my clients work in cubes and can’t have private telephone conversations with me or anyone else. This means that when I talk to them on the phone, I might not get to hear the most important information they can share: the unique team dynamics or executive’s personality quirks that would make or break our ability to match an expert consultant. Over sushi or a latte or a walk around the block, my clients can let me know more — with more color — than they can over the telephone or in an email.

Meeting image on http://www.rickrossbusinessblog.com

 

 

 

 

 

 

 

 

 

2. Make use of not-so-small talk. Most business conversations are focused on solving a problem quickly and efficiently, while business relationships are built when people take the time to share and learn more about each other. That happens more naturally in person than over the phone or in an email. What cements a bond between people? Small talk about a favorite team, passion for pecan pie, parenting challenges, and the other bits and pieces that make us unique and interesting.”

To See All 5 Reasons Click Here 

 

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Can Infographic Design Get More People to Click?

by Brand Adoption • on February 27, 2012 • in News

Clinton Bonner writes on Socialmediatoday.com about the overwhelming popularity of INFOGRAPHICS!  Oxford dictionary has jumped on board with its popularity last year by adding it into the big book.

infographic: a visual image such as a chart or diagram used to represent information or data

Pretty simple right?  But are all infographics created equally?  Of course not… there are some really great ones, and some really bad ones.

Bonner included this graphic to illustrate that very point.

Not the best of graphics - Socialmediatoday.com

Bonner says, “it’s not too hard to understand why [infographics] are so popular. They’re colorful, bold, easy to grasp and often lead you on a visual journey to information you didn’t even knew you cared about. So it’s no wonder we’re beginning to see web landing pages incorporating infographic style design and the reasoning is clear. If they help you digest the information faster and can help you understand an impact more vividly, well then they just might be the perfect conversion tool that gets your viewers clicking-thru.”

See the progression of infographics here: Click it

 

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Some Ways to Deal With Upset Customers Using Social Media

by Brand Adoption • on February 22, 2012 • in News

Sooner or later it will happen to you and your business.  Some people think it is when a business really knows they have hit it big time.  It is when a customer is upset and goes to your social media platform to complain.  An angry customer can be a great opportunity to create a positive experience for that person and your business.

The Social Media Examiner posted 10 ways to deal with upset customers using your social media sites. Here are a couple of our favorites:

1. You Can’t Respond to Conversations You Don’t See

Great response starts with great listening.

  • Set upGoogle Alerts for your brand and industry keywords.
  • Keep a close eye on your Facebook page.
  • Listen on Twitter.
  • Depending on the type of business you have, read reviews on sites such as Yelp, TripAdvisor and Zagat.
  • Make a list of any forums or communities where your customers congregate and regularly check in on them.

#4: Speak Like a Human

The only thing worse than ignoring upset customers is to respond with a canned corporate response. If you thought they were mad before, wait until you see how they react to an excerpt of your policy terms and fine print.

Show empathy, communicate in a friendly tone and use your real name. And if the forum supports it, it helps to include your actual photo.

It’s easy to yell and scream at an anonymous company. But when someone shows up and says, “Hi, this is Emily and I’m so sorry for the trouble…” it changes everything.

The critic now realizes he wasn’t yelling at a giant, faceless company. He was yelling at Emily. Quickly, the anger fades—and you’ll often get an apology.

zappos friendly response

www.socialmediaexaminer.com

Check out how Zappos replies to this fan. It’s human; it’s friendly. And even though they couldn’t immediately fix the problem, you can bet this fan will be back.

Be sure to read all 10 ways

 

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Why Pinterest Should Be of Interest to Brands

by Brand Adoption • on February 21, 2012 • in News

Guest blogger for mpdailyfix.com-Amanda DiSilvestro normally writes for Business.com

DiSilvestro says, “As with most social media sites, Pinterest started out as a place for individuals to connect with friends and then developed into a place for businesses. Pinterest is currently on the brink of individual-to-business use, so now is a great time for your company to get started. This new site has been growing exponentially since its launch in March 2010 with nearly 11.1 million unique visitors according to Site Analytics.”

Tips and Tricks to Using Pinterest to Help Build a Brand

You should all check out the full post, but here is 1 tip or reason why your company should jump on “board.” (That is Pinterest humor – Pin and boards – hahaha)

Pinterest board on Google

Interaction: The site will allow you to interact with customers, clients, and others in the industry in the same way other social networks do. This will help you build connections through a medium that is comfortable for your customers. It’s also extremely simple to manage Pinterest (unlike many of the other social networks), so this will help save your employees time while still building relationships.

Read Full Pinterest Post Here…

 

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10 Advanced SEO Tactics That Will Increase Your Blog’s Traffic

by Brand Adoption • on February 20, 2012 • in News

Searchenginejournal.com posted an amazing blog on 10 advance SEO tactics that YOU can use to build your traffic.  When some see SEO – it is kind of like reading a foreign language.  To help you better understand the importance, and get you familiar with some amazing tips - read the full post here.

To give you an idea of you will see in the post:

Think Outside of the Social Media Sharing Box

Facebook, Twitter and Google+ aren’t the only social sites that have the power to push traffic to your site. Other niche communities can do the same thing:

The idea is to go through a list of social networking sites, identify the ones that would be relevant to your industry and then systematically add value. As you build up relationships with users of those sites you’ll eventually start to gain links and followers.

Working these other social sites will also help you develop content for you blog posts. Watch to see what is gaining popularity in content and discussions and then create posts that address those issues.

By the way, back in December Reddit served over 2 billion page views:

Reddit image from searchenginejournal.com

…so you should not ignore that source for an opportunity. See if there is a subreddit you should join.

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