Tag Archives: Online

What can marketers learn from Kony 2012?

by Brand Adoption • on March 9, 2012 • in News

Mary Manzo posts on socialmediatoday.com about the craze of Kony 2012 and some of the biggest lessons marketers can learn from their campaign.  Manzo says,

Some Invisible Children KONY Numbers & Stats

  • As of March 9, 2012 and since its original upload on March 5, the video has been viewed 52 million times on YouTube. With 1,106,335 likes, 45,649 dislikes and 422,868 comments.
  • The video currently has 14.6 million views on Vimeo with almost 19,000 likes and 1,062 comments.
  • In four days, since the YouTube premiere of KONY 2012, Kony or the #StopKony hashtag has been mentioned on Twitter over 10 million times.
  • The video has been shared on Facebook over 2 billion times.

    Kony 2012 via Flickr

How did Invisible Children manage to do this?

Though the integrity of Invisible Children as a charity is in question, one thing I know I commend is their strategy and marketing power. From that perspective, IC is gold.

  • They created a good product. Between the video, the website and their merchandise, the KONY product is well designed, well developed and well versed. It appeals to their main demographic, the youth.
  • A video that touched viewers on a personal level. Instead of solely being informative about what their charity was doing it became a matter of why they were doing it.
  • Invisible Children didn’t underestimate the power of the youth. They first cultivated a strong movement by preaching their message at colleges and universities across America.
  • A clear understanding of how to leverage social media as an effective marketing tool. Reaching out publically to celebrities and politicians who are active on these networks was crucial to this video going viral.
  • Finally they close their video with a call to action. “ABOVE ALL SHARE THIS MOVIE ONLINE IT’S FREE.”

Read Full Post Here…

 

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Can Infographic Design Get More People to Click?

by Brand Adoption • on February 27, 2012 • in News

Clinton Bonner writes on Socialmediatoday.com about the overwhelming popularity of INFOGRAPHICS!  Oxford dictionary has jumped on board with its popularity last year by adding it into the big book.

infographic: a visual image such as a chart or diagram used to represent information or data

Pretty simple right?  But are all infographics created equally?  Of course not… there are some really great ones, and some really bad ones.

Bonner included this graphic to illustrate that very point.

Not the best of graphics - Socialmediatoday.com

Bonner says, “it’s not too hard to understand why [infographics] are so popular. They’re colorful, bold, easy to grasp and often lead you on a visual journey to information you didn’t even knew you cared about. So it’s no wonder we’re beginning to see web landing pages incorporating infographic style design and the reasoning is clear. If they help you digest the information faster and can help you understand an impact more vividly, well then they just might be the perfect conversion tool that gets your viewers clicking-thru.”

See the progression of infographics here: Click it

 

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10 Advanced SEO Tactics That Will Increase Your Blog’s Traffic

by Brand Adoption • on February 20, 2012 • in News

Searchenginejournal.com posted an amazing blog on 10 advance SEO tactics that YOU can use to build your traffic.  When some see SEO – it is kind of like reading a foreign language.  To help you better understand the importance, and get you familiar with some amazing tips - read the full post here.

To give you an idea of you will see in the post:

Think Outside of the Social Media Sharing Box

Facebook, Twitter and Google+ aren’t the only social sites that have the power to push traffic to your site. Other niche communities can do the same thing:

The idea is to go through a list of social networking sites, identify the ones that would be relevant to your industry and then systematically add value. As you build up relationships with users of those sites you’ll eventually start to gain links and followers.

Working these other social sites will also help you develop content for you blog posts. Watch to see what is gaining popularity in content and discussions and then create posts that address those issues.

By the way, back in December Reddit served over 2 billion page views:

Reddit image from searchenginejournal.com

…so you should not ignore that source for an opportunity. See if there is a subreddit you should join.

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How Americans are Spending their Media Time… and Money

by Brand Adoption • on February 13, 2012 • in News

Nielsen’s blog provides us some insight on how Americans are wasting spending their time.  But that’s not all, Nielsen even sheds some light on where people are spending their money!

The blog reads, “Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year.”

Nielsen Created This Picture!

Nielsen Created This Picture!

Read Full Blog Post Here…

 

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Want People to Return Your Emails? Avoid These Words

by Brand Adoption • on February 10, 2012 • in News

Do you think Email is an art? When your inbox is flooded with 200-300 a day…you may say it is a very specialized art form.

Data from Baydin, the makers of email plugin Boomerang, reveals the following infographic:

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Pinterest Becomes Top Traffic Driver for Retailers

by Brand Adoption • on January 30, 2012 • in News

Check out this graphic from Monetate!

In you’re not pinning, you’re not winning! I just made that up.

Mashable’s Full Post on Pinterest Here: CLICK IT

 

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Online Ad Spending to Surpass Print for First Time in 2012

by Brand Adoption • on January 23, 2012 • in News

Lauren Indvik writes for Mashable about the new development that online ad spending is slated to surpass print for the first time in 2012.

“For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers. According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print.”

When is the last time you looked at an Ad in the paper and went straight to the computer to look it up? Looks like companies are banking on you being more likely on your computer than reading a newspaper.

Read Full Post Here..

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6 Apps That Block Online Distractions So You Can Get Work Done

by Brand Adoption • on January 6, 2012 • in News

We try to post these news stories at the start of the work day…but there are just so many distractions online.  Mashable has put together 6 Apps that help block those distractions!

“Training Wheels

For those not ready to go whole hog on their Internet deprivation, Stutzman also sells a $15 program called Anti-Social that blocks “distracting” social media sites like Facebook, YouTube and Twitter, as well as any other sites you specify. Stutzman got the idea for Anti-Social when he fell into the “Wikipedia Trap” one day in which he got sidetracked by interesting, but irrelevant information on that site as he was trying to do research.

A free alternative to Anti-Social is LeechBlock, a Firefox add-on that is designed to “block those time-wasting sites that can suck the life out of your working day,” according to its website.”

Find All 6 Apps Here

 

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Google Will Change Web Marketing in 2012

by Brand Adoption • on December 28, 2011 • in News

Just days away from the big ball drop.  Goodbye 2011 and Hello 2012.  Ready or not here we come.  Out with the old in with the new.

So that is all the crazy sayings I’m going to think up right now – let’s get right to the point.  Google has the power to change web marketing in the near future and signs, according to Brian Whalley’s article, point to its is happening as you read this!

Whalley says, “Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn’t need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access.”

But That’s Not All- Read About More Changes To Come In 2012

 

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Are You Building a Social Brand or a Social Business?

by Press • on November 3, 2011 • in News

“Social media says so much and so very little at the same time. First, social media implies that media is just that, social. But when you study many of the best practices or test the advice dispensed through popular “top 10″ posts, you find that at the heart of notable social media successes is simply brilliant creativity and desirable incentives, not necessarily authentic or genuine value or engagement.  With every Tweet or Like to win campaign, hilarious viral video, and user-generated promotional series, businesses make social media more of an oxymoron than a movement to transform two-way conversations into improved customer relationships.”

Click: To Read More of Brian’s Post from Social Media Today…

 

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