Tag Archives: platforms

Why Pinterest Should Be of Interest to Brands

Guest blogger for mpdailyfix.com-Amanda DiSilvestro normally writes for Business.com

DiSilvestro says, “As with most social media sites, Pinterest started out as a place for individuals to connect with friends and then developed into a place for businesses. Pinterest is currently on the brink of individual-to-business use, so now is a great time for your company to get started. This new site has been growing exponentially since its launch in March 2010 with nearly 11.1 million unique visitors according to Site Analytics.”

Tips and Tricks to Using Pinterest to Help Build a Brand

You should all check out the full post, but here is 1 tip or reason why your company should jump on “board.” (That is Pinterest humor – Pin and boards – hahaha)

Pinterest board on Google

Interaction: The site will allow you to interact with customers, clients, and others in the industry in the same way other social networks do. This will help you build connections through a medium that is comfortable for your customers. It’s also extremely simple to manage Pinterest (unlike many of the other social networks), so this will help save your employees time while still building relationships.

Read Full Pinterest Post Here…

 

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10 Advanced SEO Tactics That Will Increase Your Blog’s Traffic

Searchenginejournal.com posted an amazing blog on 10 advance SEO tactics that YOU can use to build your traffic.  When some see SEO – it is kind of like reading a foreign language.  To help you better understand the importance, and get you familiar with some amazing tips – read the full post here.

To give you an idea of you will see in the post:

Think Outside of the Social Media Sharing Box

Facebook, Twitter and Google+ aren’t the only social sites that have the power to push traffic to your site. Other niche communities can do the same thing:

The idea is to go through a list of social networking sites, identify the ones that would be relevant to your industry and then systematically add value. As you build up relationships with users of those sites you’ll eventually start to gain links and followers.

Working these other social sites will also help you develop content for you blog posts. Watch to see what is gaining popularity in content and discussions and then create posts that address those issues.

By the way, back in December Reddit served over 2 billion page views:

Reddit image from searchenginejournal.com

…so you should not ignore that source for an opportunity. See if there is a subreddit you should join.

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Did You Hear? Facebook Files S-1 for $5 Billion IPO

Facebook officially filed an S-1  for an initial public offering seeking to raise $5 billion. Here are a few key findings…

– 845 million monthly active users, year over year growth of 39%

– 483 million daily active users as of December, year over year growth of 48%

– 425 million monthly mobile users

– 100 billion friend connections as of December 31, 2011

– 2.7 billion Likes and comments per day during the last quarter of 2011

 

Socialmediatoday.com dives deeper into the filing and highlights even more tidbits we have learned about the Facebook powerhouse.

 

Must Read: Get to Know Facebook on a Whole New Level

 

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Pinterest Becomes Top Traffic Driver for Retailers

Check out this graphic from Monetate!

In you’re not pinning, you’re not winning! I just made that up.

Mashable’s Full Post on Pinterest Here: CLICK IT

 

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Social Marketing Trends to Look For in 2012: Predictions from Top Marketers

Social Media Today has talked to the biggest name in the business about what trends we should expect in 2012. We’ll give you an idea of what the experts had to say…

“The Year of Integration – Paul Gillin, the author of Social Media Marketing for the Business Customer, sees 2012 as the year when social marketers would stop delegating social to junior managers. He predicts a new generation of integrated marketing programs that will be “much more sophisticated that anything we’ve seen in the past.””

“The Social Business Revolution – Brian Solis, the author of The End of Business as Usual, joins Matthew Grant of MarketingProfs in saying that in 2012 companies of all sizes will need to “transform their business and existing infrastructure, and reverse engineer the impact of business objectives and metrics.” Matthew goes on to predict that corporate sites will be better and more deeply integrated with social media properties “bringing with it a more seamless experience as you move from the social media spokes to the proprietary hub.””

Click it: To Read Full Post…

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7 Ways Daring Brands Walk The Line

Fast Company posts a list of ways companies are “walking the line.”

Here are just some snippets:

Understand that it’s all relative: What is offensive to me might make you laugh…You can’t be universally loved and hope to shock people. They don’t go hand in hand.

Give them a surprise rather than a shock: Shock makes us stop. Surprise makes us think. Brands need to build relationships that are lasting. Just shocking someone doesn’t mean they will think about or engage with your brand.

Don’t be mean-spirited: It’s easy to be shocking at someone’s expense. Don’t. (See Groupon’s much-reviled Tibet ad below)

 

You Should Really Read The Full Post Here…

 

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Why Google’s Social Search Is Too Much, Too Soon

What do you think? Should google tap into your world?

Why Google’s Social Search Is Too Much, Too Soon

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4 Reasons Your Company is Failing at Social Media

Kevin Fawley says:

1. Not Buying In
2. Social Maturity
3. Cookie Cutter Services
4. Different Platforms. Different messages

Read the Full Descriptions Here…

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