Tag Archives: QR codes

10 QR Code Fails That Will Make You Laugh

blogs for Mashable, and will surely put a smile on your face.

Please Don't Jump the Tracks to Scan

wtfqrcodes.com is dedicated to finding the worst display of QR Code marketing.  At Brand Adoption, we are grateful that nothing we have created is featured on their site.  We’ll work hard and make sure that continues to be true.

Please Don't Fly and Scan

To See The Top 10 of QR Code Fails Click Here

Please Don't Scan and Drive

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The Mobile Marketing Value Exchange

Scott Forshay posts on briansolis.com about the value of mobile marketing.

Forshay says, “In the early stages of mobile marketing, the value exchange was almost exclusively defined through promotional-based marketing. Consumers were asked to share their mobile numbers in exchange for coupons. While seemingly primitive by today’s standards, text back couponing remains an effective behavior stimulus for many brands and retailers, but for luxury brands discounting flies in the face of the intrinsic value of the brand. The challenge for innovative prestige brands is defining how best to create a true value exchange with their most loyal advocates while remaining true to themselves and not cheapening the brand in the process of attempting to deepen relationships.”

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10 Creative Ways to Use QR Codes for Marketing

“QR codes have been around since the early ’90s, but only with the widespread adoption of smartphones and barcode-scanning apps have customers been able to easily access QR codes in significant numbers.

According to comScore, 20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. In the big scheme of things, this isn’t a large number. However, the number of people using QR codes is expected to grow.”

Ekaterina Walter’s article in Mashable highlights 10 creative ways to us QR codes –by staying creative she’ll prove herself right, and the number of people using QR codes WILL grow.

For Example:
Give Customers Something They Want

Mountain Dew and Taco Bell partnered on a promotion in which customers scanned QR codes on drink cups to get free music downloads. They knew their customers: younger people interested in popular culture. The campaign earned the companies over 200,000 downloads.

See All Ten Ways Here: Click It

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New Study Reports Nearly 1 in 5 People Made a Purchase After Scanning a QR Code

2012 – brings high hopes for QR codes.  Love it or hate it – we think the QR code, when used correctly, is highly effective. Check out this excerpt from The Digital Journal.

“Boston, MA (PRWEB) January 04, 2012

A recent Consumer Pulse study of over 1,200 U.S. consumers conducted by Boston-based custom research firm, Chadwick Martin Bailey (CMB) and iModerate Research Technologies, looked at how people are using QR codes and what they’re looking for when they scan. The study also looks at what will motivate consumers to make it part of their purchase process.

Quick Response, or QR codes, are everywhere from print advertisements to public transportation and websites, and while only 21% know QR codes by name, nearly all respondents reported having seen the ubiquitous black and white squares. For smartphone owners, whose devices are capable of scanning the code, QR codes are becoming a part of the purchase process. Half of smartphone owners surveyed had scanned a QR code, and nearly 20% of them made a purchase after scanning, indicating a willingness to make QR codes part of the purchase process for tech-savvy shoppers.”

Read Full Post on the Digital Journal Here..

 

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Key Strategies For Mobile Commerce

Mobile marketing has now expanded to routine holiday shopping. While many companies anticipated the use of remote access to sales by facilitating “Cyber Monday”, many retailers find a new phenomenon of “Scan and Scram” customers. Buyers today flock retailers for sales armed with the QR and barcode scanner programs. This technology allows purchasers to shop around before settling in the store. By scanning a product barcode, they can now view what other locations, brick and mortar or online, offer the same item- but possibly at a lower price. What does this mean for retailers?

1. Mobile sites are a must. As consumers can now price shop very quickly, mobile friendly viewing is required. Customers simply will not linger on a site waiting for it to load or reformatting content to find what they are looking for. There are plenty of other retailers who have designed fully functioning sites that display quickly and correctly to ease shopping.

2. Tech Savvy businesses who get ahead of the “Scan and Scram Customer”. Businesses such as Home Depot, Target, Sears and Nordstrom are now making stores Wi-Fi enabled and providing gadgets to employees who can price match or provide additional coupons in the heat of the moment. All in all, our buying environment is changing. Businesses who embrace this technology will continue to see sales, while others are left behind in the dust. The best part is, there are now companies who cater to social media and mobile marketing; companies no longer have to develop strategies on their own. By getting on the QR code and mobile marketing bandwagon, you can actually pull customers in first and beat the competition before the price match even begins!

To Read More About Mobile Commerce: Click Right Here

 

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JC Penney Hit Hoilday Jackpot with QR Codes

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Business Sense: Add ‘WOW’ to your marketing efforts with QR codes

Have you noticed those jigsaw puzzle-like rectangles that are starting to show up in newspapers, magazines and everywhere else? They’re called QR codes. Quite frankly, they’re the new rage in marketing. Recently, I attended a credit union marketing conference where I was introduced to them for the first time. At the conference, an ad in the L.A. Times for a local furniture store had a QR code. I scanned the code with my smartphone and watched a 30-second TV commercial for the store. I was “wow’d” and couldn’t wait to get back to become the first to use the QR code here on the North Coast.

Here’s the official Wikipedia definition of a QR Code: “A QR code (abbreviated from Quick Response code) is a type of matrix bar code (or two-dimensional code) designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL, or other data.

”Created by Toyota’s subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional bar codes. The QR code was designed to allow its contents to be decoded at high speed.

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