Tag Archives: results

Powerful Word of Mouth

Joe Bush wrote an amazing piece for the Path to Purchase Institute on the power of Word of Mouth Marketing (WOM).

KEY INSIGHTS:

“Gone are the days when ‘word of mouth’ was simply a free benefit to deserving brands.”  Bush reports that WOM marketing is now an increasing part of companies operational expense.

The Word of Mouth Marketing Association defines WOM as ‘any business action that earns a customer recommendation.’  Online, offline, promotions, in-store activations, etc. are all different campaigns designed to spark positive WOM.  These campaigns use brand ambassadors, but often times the ambassadors will work for product instead of money.

 

Bush writes about effective WOM marketing campaigns highlighting Nestle USA’s creation of hype.  The brand was participating in Walmart’s Ice Cream Social sampling event – Nestle wanted to create buzz before the event, and drive even bigger numbers to the sampling event.  Using a collaboration of 110 bloggers, Bush says, “the result was a 37% sales lift over the six weeks from Memorial Day to Fourth of July.”

 

Shopper marketing manager for Nestle, Andi Pratt, told Bush, “shoppers are more and more engaged in user-generated content, whether it be from people they know or people they don’t.  Those are heavily weighted in the decisions they are making every day.  It doesn’t feel as forced… Brands that are able to do social in a genuine way will start to stand out.”

 

Key Insight #1:

Genuine Brand Ambassadors = Sales Lift

https://si0.twimg.com/profile_images/1850947279/DellUniversity_avatar.jpg
 
Dell, Inc. knew genuine Brand Ambassadors were important, but they also know that training was just as important.  Dell currently uses more than 100 paid Brand Ambassadors across the country to promote, present Dell products, as well as manage its online presence.  In just a year Dell watched 135,549 people like them on Facebook and 388,827 follow them on Twitter. Dell and its marketing team knew that this program would only work if the brand ambassadors were the “right fit.”  Location, knowledge of town, connection to campus all played a major role.  Monthly brand messaging meetings kept ambassadors up to speed and focused on trackable goals.  Dell University brought the company to the local level – instead of hoping the students would go to them.

 

Key Insight #2:
Local Brand Ambassadors = Greater connection to customers = increase in sales.

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Facebook Timeline Touts Lift in Brand Page Engagement

Just a day before Facebook timeline becomes mandatory for all Brand Pages – We read on Mashable that the change might not be so bad.  highlights a recent study on Facebook’s timeline that would suggest that these new brand timelines might actually create a better relationship between companies and consumers.  Wasserman says, “If you’re a marketer wondering if migrating your brand to Facebook Timeline was worth the effort, here’s some encouraging data: A researcher reports that brands are getting an average 46% more engagement with Timeline. The researcher, Simply Measured, drew its results from an admittedly small sample: just 15 Facebook brand pages. Doing so may have created a false sense of lift, especially since the greatest beneficiaries, Livestrong and Toyota, saw their engagement rates jump 161% and 156%, respectively.”

Wouldn't be true without a graph via Mashable

 

The real question will be how the smaller brands survive the change- We’ll find out SOON!

Read The Full Post Here…

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Tips To Get Your Facebook Timeline In Shape

Brands are being forced to update its pages to timeline.  Marketers are at their desks going crazy!  How are they going to get more people to like their page if they cannot self-promoting tabs?!

Don’t stress – Pam Moore has complied 15 tips that you should know before the big change. Read All 15 Tips Here…

We’ll highlight a couple of Moore’s tips:

1. Know the Facebook cover image content guidelines (rules).

Facebook has set pretty strict guidelines for what can and can’t be displayed and communicated on the new timeline cover image.

What you CAN do:

  • Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks.
  • Inspire your audience with visually appealing graphics, colors and images.
  • Use simple language that will help you inspire and connect with your fans.

What you can NOT do: (Per Facebook cover guidelines)

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self promotion or hard sales.

*Obviously make sure you have legal copyrights to all images and content.

2. Create custom thumbnails for apps.

It is super easy to create a custom thumbnail image for each and every app. Note custom images can not be set for photos and likes.

a. Create an image that is 111  x  74 pixels.

b. Click on the arrow to the right of your timeline (underneath the cover image). It will show a number which represents the number of apps you are using.

c. Click on the arrow next to the image of the app you want to change.

d. Click on edit settings.

e. Click on change (for the image)

f. Upload the new image

Cover Photo

urep cover photo via Facebook

Be Sure To See All 15 Tips: Click Here

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Is Pinterest For You And Your Brand?

The fear of most marketers- missing out on a huge flow of traffic that can be directed at their brand.  The latest and greatest headache… Pinterest!  We have often posted about the pros and cons of Pinterest – Mashable has also weighed in on this heated issue.  writes for Mashable and says, “If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers. While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts,  style/fashion and food are the most popular categories on Pinterest.  The food category is the fastest growing segment of Pinterest.”

Cabalona also focuses on this infographic from web optimization company Maxymiser

@MAXYMISER

Read Full Post On Mashable Here…

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What can marketers learn from Kony 2012?

Mary Manzo posts on socialmediatoday.com about the craze of Kony 2012 and some of the biggest lessons marketers can learn from their campaign.  Manzo says,

Some Invisible Children KONY Numbers & Stats

  • As of March 9, 2012 and since its original upload on March 5, the video has been viewed 52 million times on YouTube. With 1,106,335 likes, 45,649 dislikes and 422,868 comments.
  • The video currently has 14.6 million views on Vimeo with almost 19,000 likes and 1,062 comments.
  • In four days, since the YouTube premiere of KONY 2012, Kony or the #StopKony hashtag has been mentioned on Twitter over 10 million times.
  • The video has been shared on Facebook over 2 billion times.

    Kony 2012 via Flickr

How did Invisible Children manage to do this?

Though the integrity of Invisible Children as a charity is in question, one thing I know I commend is their strategy and marketing power. From that perspective, IC is gold.

  • They created a good product. Between the video, the website and their merchandise, the KONY product is well designed, well developed and well versed. It appeals to their main demographic, the youth.
  • A video that touched viewers on a personal level. Instead of solely being informative about what their charity was doing it became a matter of why they were doing it.
  • Invisible Children didn’t underestimate the power of the youth. They first cultivated a strong movement by preaching their message at colleges and universities across America.
  • A clear understanding of how to leverage social media as an effective marketing tool. Reaching out publically to celebrities and politicians who are active on these networks was crucial to this video going viral.
  • Finally they close their video with a call to action. “ABOVE ALL SHARE THIS MOVIE ONLINE IT’S FREE.”

Read Full Post Here…

 

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10 QR Code Fails That Will Make You Laugh

blogs for Mashable, and will surely put a smile on your face.

Please Don't Jump the Tracks to Scan

wtfqrcodes.com is dedicated to finding the worst display of QR Code marketing.  At Brand Adoption, we are grateful that nothing we have created is featured on their site.  We’ll work hard and make sure that continues to be true.

Please Don't Fly and Scan

To See The Top 10 of QR Code Fails Click Here

Please Don't Scan and Drive

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10 Advanced SEO Tactics That Will Increase Your Blog’s Traffic

Searchenginejournal.com posted an amazing blog on 10 advance SEO tactics that YOU can use to build your traffic.  When some see SEO – it is kind of like reading a foreign language.  To help you better understand the importance, and get you familiar with some amazing tips - read the full post here.

To give you an idea of you will see in the post:

Think Outside of the Social Media Sharing Box

Facebook, Twitter and Google+ aren’t the only social sites that have the power to push traffic to your site. Other niche communities can do the same thing:

The idea is to go through a list of social networking sites, identify the ones that would be relevant to your industry and then systematically add value. As you build up relationships with users of those sites you’ll eventually start to gain links and followers.

Working these other social sites will also help you develop content for you blog posts. Watch to see what is gaining popularity in content and discussions and then create posts that address those issues.

By the way, back in December Reddit served over 2 billion page views:

Reddit image from searchenginejournal.com

…so you should not ignore that source for an opportunity. See if there is a subreddit you should join.

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Pinterest Becomes Top Traffic Driver for Retailers

Check out this graphic from Monetate!

In you’re not pinning, you’re not winning! I just made that up.

Mashable’s Full Post on Pinterest Here: CLICK IT

 

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20 Facebook Ad Metrics Marketers Should Know

Got to check out the 20 Facebook Ad Metrics that marketers should know about.

“Reporting is a crucial part of Facebook advertising. That’s why each of your ad campaigns should always have a clear goal and a set of metrics through which you can measure its performance. Facebook’s dashboard offers a range of tracking mechanisms that will help you focus on the results you care about. That being said, the analytics Facebook provides sometimes report on proprietary metrics that aren’t always intuitive to understand. If you’re using Facebook ads to help you ramp up your Facebook marketing efforts, here are the 20 Facebook metrics you need to understand to measure and improve your Facebook ad performance.”

See All 20 Metrics Here

Here are a couple we found interesting:

10. Conversions-Measurement of how many people responded to your call-to-action. This counts actions from the ad itself and includes when someone visits your fan page and then clicks ‘Like.’

12. CPC (Cost-Per-Click)-How much each click you received cost you. This number is calculated even if you didn’t bid on the cost-per-click model. It considers how many clicks you received (even if you’re paying by impression) and calculates how much it cost you for each click.

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New Study Reports Nearly 1 in 5 People Made a Purchase After Scanning a QR Code

2012 – brings high hopes for QR codes.  Love it or hate it – we think the QR code, when used correctly, is highly effective. Check out this excerpt from The Digital Journal.

“Boston, MA (PRWEB) January 04, 2012

A recent Consumer Pulse study of over 1,200 U.S. consumers conducted by Boston-based custom research firm, Chadwick Martin Bailey (CMB) and iModerate Research Technologies, looked at how people are using QR codes and what they’re looking for when they scan. The study also looks at what will motivate consumers to make it part of their purchase process.

Quick Response, or QR codes, are everywhere from print advertisements to public transportation and websites, and while only 21% know QR codes by name, nearly all respondents reported having seen the ubiquitous black and white squares. For smartphone owners, whose devices are capable of scanning the code, QR codes are becoming a part of the purchase process. Half of smartphone owners surveyed had scanned a QR code, and nearly 20% of them made a purchase after scanning, indicating a willingness to make QR codes part of the purchase process for tech-savvy shoppers.”

Read Full Post on the Digital Journal Here..

 

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