Tag Archives: Social Network

Failing At Social Media? Let’s Make A Plan

Social Media Examiner tackels the problem many businesses are now facing. A failing social media presence on the World Wide Web.  Jim Belosic writes, “Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.  Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.”

If that sounds familiar you have to read this article.  If you are wondering what Belosic says the first thing you need to do…you’re in luck.

#1: Make a Commitment

Before you even start creating your plan, you have to make a promise. Establishing a healthy social media presence can be a very slow process. You can’t expect your list of fans, followers or subscribers to grow overnight.

Read The Full Post Here

 

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Ready To Enhance Your Brand Engagement on Facebook?

posted on Mashable.com 4 amazing tools that help enhance brand engagement.

The whole marketing series is presented by Webtrends… to get their full guide here.  Download now.

Black writes, “while most marketers are currently using the myriad applications that allow them to run their ongoing programs, they may not be as familiar with tools they can use to enhance their day-to-day activities and make their programs more effective.”

To see all 4 tools make sure to Click Here.

Here is a sneak peek:

2. PageLever

image via Mashable.com

 

By using PageLever, you can see how many fans you’re actually reaching with your content (i.e. how much content makes it through EdgeRank’s filtering mechanism) and use this information to understand which content is performing better in the news feed. For example, a media site could use this to figure out whether articles about Androids or iPhones are more popular on Facebook. You can also see peak traction times, so you can make better decisions about post timing.

PageLever product pricing starts at $99 per month.

 

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Are Brand Loyalist Born or Developed?

posted a recent article on Mashable.com

Goldfayn hits the nail on the head as he describes Brand Evangalists.  Goldfayn writes, “When you have evangelists for your product or service, you have the best possible kind of customer. Your evangelists are passionate, loyal, and thrilled to recommend you. They are communicators — when it matters. They are your public defenders when times are difficult. Evangelists are also forgiving. They assume your mistakes are honest. They believe you have their best interests at heart. Best of all, evangelists are hyper-repeat customers.”

Brand Evangelists Are Golden

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9 Facebook Brand Timeline Changes Marketers Need to Know

Marketers will be reading articles about the new Facebook Timeline for brands for the next month. The clock is ticking- Brands will be forced to go “live” at the end of March.

In preparation we will continue to share with you the best articles we have found on the world wide web – as you prepare for the big change.

Lisa Braziel covers the major changes for ignitesocialmedia.com.

1 key point Braziel points out is the new rules brands will have to follow when creating its banner picture.

New Rules

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Circle Up: How Brands Are Using Google+

on Mashable writes about the ever-growing Google+

“Google+ Brand pages may have debuted just a few months ago, but many companies have already flocked to the social media platform to reach out to new fans. And it’s not just the big companies that are adopting brand pages: Google+ Group Product Manager Christian Oestlien says small businesses are also jumping on the Google+ band wagon.

“We have obviously a lot of involvement in the local space,” Oestlien says. “We’re seeing a lot of small businesses get on Google+ and use that to directly engage with their audiences.”

But Google+ isn’t like all other social media websites. Unlike broadcast-heavy mediums such as Facebook and Twitter, Google+ activity thrives on quality rather than quantity. Valuable content sharing with in-depth comment threads is what users are actively looking for, which can pose a challenge to companies accustomed to churning out quick posts for the other social media platforms.”

3 Tips and Examples Here: Click it…

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Pinterest: A Beginner’s Guide to the Hot New Social Network

Pin it, Pinterest, Pinning

Have you ever heard of it?  Well, it is becoming the cool thing to do online.  Check out these 5 simple points that will play as your beginner’s guide to understanding the world of Pinterest!

Click it: After reading this guide you’ll better understand the picture above

 

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Six Tips For Making Your Press Release Twitter Friendly

PRNewser writes-
So how do you make your press release more Twitter friendly?

-“It starts with the headline,” says Sarah Skerik, PRNewswire’s VP of social media. “The press releases that got the most shares and views were those that had headlines that were in the range of 120 characters, which makes them the perfect tweetable link.”

The number of characters is important for retweeting.

“You need to leave retweet space to remove any barriers for audiences,” said Tom Becktold, SVP of marketing at Business Wire. “A lot of people want to add a little comment so leave 20 or 30 characters.”

Get All 6 Tips Here…

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