Tag Archives: Social

Is Pinterest For You And Your Brand?

by Brand Adoption • on March 20, 2012 • in News

The fear of most marketers- missing out on a huge flow of traffic that can be directed at their brand.  The latest and greatest headache… Pinterest!  We have often posted about the pros and cons of Pinterest – Mashable has also weighed in on this heated issue.  writes for Mashable and says, “If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers. While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts,  style/fashion and food are the most popular categories on Pinterest.  The food category is the fastest growing segment of Pinterest.”

Cabalona also focuses on this infographic from web optimization company Maxymiser

@MAXYMISER

Read Full Post On Mashable Here…

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Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs

by Brand Adoption • on February 29, 2012 • in News

Businesses Beware! We all knew it was coming – Company pages will soon be required to update their page to the hated loved new “Timeline.”

Josh Constine writes for tech crunch about the effects this change will have on marketers and company pages. Constine says, “Amongst the beautiful covers and pinned posts, there’s one disadvantage of the new Facebook Timeline for Pages redesign. Pages can no longer display one of their custom applications as their default landing tab that non-fans first see when they visit. This powerful marketing feature let Pages set up a welcome app that teased special content like contests or coupons, but required users to Like the Page for access.

 

Iframe used to get more likes

Without default landing tabs, non-fans have to actively click through the little app tiles overshadowed by a Page’s cover. Many won’t, and it will cost marketers Likes as well as email signups, contest entries, and other key performance indicators. The change is a noble one that prioritizes the user experience and the site’s long-term health, but several marketers I’ve talked to are already grumbling.”

Tiffany & Co. Facebook Timeline

Read Full Post Here..

 

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5 Ways to Make Websites More Social

by Brand Adoption • on February 5, 2012 • in News

Making your website is fairly straightforward. But getting people to stay on your website, interact and engage with your website, is a whole different story.

Social Media Today gives a list of 5 quick tips to make your website more social.

1) The first tip is allowing people to log in using Facebook or Twitter. There’s no reason to make users go through a lengthy sign up process that requires them to check their email…users want to get in as quickly as possible. Additionally, you gain the ability to learn more about them and further integrate their social interactions with your website.



Click to read the full list…

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Social Marketing Trends to Look For in 2012: Predictions from Top Marketers

by Brand Adoption • on January 26, 2012 • in News

Social Media Today has talked to the biggest name in the business about what trends we should expect in 2012. We’ll give you an idea of what the experts had to say…

“The Year of Integration – Paul Gillin, the author of Social Media Marketing for the Business Customer, sees 2012 as the year when social marketers would stop delegating social to junior managers. He predicts a new generation of integrated marketing programs that will be “much more sophisticated that anything we’ve seen in the past.””

“The Social Business Revolution – Brian Solis, the author of The End of Business as Usual, joins Matthew Grant of MarketingProfs in saying that in 2012 companies of all sizes will need to “transform their business and existing infrastructure, and reverse engineer the impact of business objectives and metrics.” Matthew goes on to predict that corporate sites will be better and more deeply integrated with social media properties “bringing with it a more seamless experience as you move from the social media spokes to the proprietary hub.””

Click it: To Read Full Post…

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Why Google’s Social Search Is Too Much, Too Soon

by Brand Adoption • on January 16, 2012 • in News

What do you think? Should google tap into your world?

Why Google’s Social Search Is Too Much, Too Soon

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The Ultimate Guide to Marketing With Facebook’s Social Plugins

by Brand Adoption • on January 13, 2012 • in News

Posted by Pamela Vaughan, is one of the best guides you will see online today as you surf around. Get caught up on all the social plugins, what they do, and how you can use them.

Vaughan says, “Facebook’s social what? Let’s clear up the confusion straight away. In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. It’s a way to get more marketing mojo out of Facebook on your own website, and with a social network that has amassed over 800 million active users and is expected to include over 90% of US social network users in 2012, what business wouldn’t want to jump at that opportunity?”

facebook comments

See The Ultimate Guide Here: Click It

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6 Apps That Block Online Distractions So You Can Get Work Done

by Brand Adoption • on January 6, 2012 • in News

We try to post these news stories at the start of the work day…but there are just so many distractions online.  Mashable has put together 6 Apps that help block those distractions!

“Training Wheels

For those not ready to go whole hog on their Internet deprivation, Stutzman also sells a $15 program called Anti-Social that blocks “distracting” social media sites like Facebook, YouTube and Twitter, as well as any other sites you specify. Stutzman got the idea for Anti-Social when he fell into the “Wikipedia Trap” one day in which he got sidetracked by interesting, but irrelevant information on that site as he was trying to do research.

A free alternative to Anti-Social is LeechBlock, a Firefox add-on that is designed to “block those time-wasting sites that can suck the life out of your working day,” according to its website.”

Find All 6 Apps Here

 

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30 Social Media Predictions for 2012 From the Pros

by Brand Adoption • on January 5, 2012 • in News

The Social Media Examiner put together 30 predictions for 2012. They didn’t just pull rabbits out of a hat, but they went straight to the Pros in the business.

Here are just a couple predictions:

#3: Brands embrace real time

#5: New apps help with content overload

#8: Regularly creating unique content becomes essential

#16: Marketers adopt smarter social media tools

#25: Traditional marketing interweaves social media

Click it: To Read All 30 Predictions and Descriptions

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30 Years of Experience, Expertise in Hispanic Marketing – Brand Adoption Adds Stephen J. Gomez

by Brand Adoption • on January 3, 2012 • in News, Press Releases

Hispanic Buying Power Estimated To Reach Nearly 1-Trillion-Dollars

For Immediate Release

Tempe, AZ— A single marketing campaign is not as successful as compared to a campaign that adapts to those who are receiving the message.  With the exploding population and buying power of U.S. Hispanics, Brand Adoption proudly brings on board an industry powerhouse; Stephen J. Gomez.

Steve participated in a pioneering team to develop Hispanic marketing practices at the Colgate-Palmolive Company in the mid ‘80s.  As the Hispanic market continued to grow, so did Gomez’ success and expertise.  While at Dial Corp, Mr. Gomez led the company’s initial entry into the Latino market with Dial Soap and Purex detergent. During his 7 years with Schering-Plough HealthCare, Inc. (Fortune 100), Gomez flourished in a pioneering role launching Hispanic marketing, which included branding, advertising, promotions, public relations, community relations, and sales integration.

“National brands like Sunny D, Energizer, Clorox and Campbell’s have all looked to Stephen Gomez to create effective Hispanic marketing and retail programs,” said Don May, VP of Sales and Marketing, Brand Adoption.  “He knows what it takes to create successful campaigns.  When we work with brands we want to provide them with the best resources, and Steve is an integral addition.”

Recently Gomez has helped build the Hispanic market with Bar-S Foods Co., Freeman Beauty products, Ardell and Andrea Beauty products and Clubman Men’s products.

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Brand Adoption

Brand Adoption is a word of mouth marketing company that connects brands with consumers using social media and guerrilla marketing strategies. Our marketing platform is made up of thousands of ureps (influential college students and graduates) located on campuses across the U.S. Through this network, we execute brand building activities that include product sampling, digital marketing, social media communication, brand education, product testing, ambassador programs, trade show and event representation, and street team participation. Campaigns are designed to meet our client’s goals: building awareness, driving traffic and sales, and expanding a brand’s on-line community. To learn more about Brand Adoption, please visit brandadoption.com, follow our news on Twitter @brandadoption or find us on Facebook at Facebook/BrandAdoption.
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Most Shared Articles on Facebook in 2011

by Brand Adoption • on December 1, 2011 • in News

What has been past around the most in 2011?  Facebook recently came out with their list of the top 40 stories that made its way through the world of Facebook.  Personal favorite is #31  – An Epic Cover Letter that would land any dream job ever (strong language in the picture).

See How Many of These Stories You Passed Around on Facebook

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