Tag Archives: Spending

10 Advanced SEO Tactics That Will Increase Your Blog’s Traffic

Searchenginejournal.com posted an amazing blog on 10 advance SEO tactics that YOU can use to build your traffic.  When some see SEO – it is kind of like reading a foreign language.  To help you better understand the importance, and get you familiar with some amazing tips – read the full post here.

To give you an idea of you will see in the post:

Think Outside of the Social Media Sharing Box

Facebook, Twitter and Google+ aren’t the only social sites that have the power to push traffic to your site. Other niche communities can do the same thing:

The idea is to go through a list of social networking sites, identify the ones that would be relevant to your industry and then systematically add value. As you build up relationships with users of those sites you’ll eventually start to gain links and followers.

Working these other social sites will also help you develop content for you blog posts. Watch to see what is gaining popularity in content and discussions and then create posts that address those issues.

By the way, back in December Reddit served over 2 billion page views:

Reddit image from searchenginejournal.com

…so you should not ignore that source for an opportunity. See if there is a subreddit you should join.

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How Americans are Spending their Media Time… and Money

Nielsen’s blog provides us some insight on how Americans are wasting spending their time.  But that’s not all, Nielsen even sheds some light on where people are spending their money!

The blog reads, “Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year.”

Nielsen Created This Picture!

Nielsen Created This Picture!

Read Full Blog Post Here…

 

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Pinterest Becomes Top Traffic Driver for Retailers

Check out this graphic from Monetate!

In you’re not pinning, you’re not winning! I just made that up.

Mashable’s Full Post on Pinterest Here: CLICK IT

 

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Online Ad Spending to Surpass Print for First Time in 2012

Lauren Indvik writes for Mashable about the new development that online ad spending is slated to surpass print for the first time in 2012.

“For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers. According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print.”

When is the last time you looked at an Ad in the paper and went straight to the computer to look it up? Looks like companies are banking on you being more likely on your computer than reading a newspaper.

Read Full Post Here..

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Social Business: You’re Doing It All Wrong

If you are still on the fence on social media and how it will help your business…read this article.

Wendy Lea writes on Forbes.com about how to use social media for a business correctly.

Lea writes, “Leaders who adopt social strategies to grow their businesses value customer relationships enough to go beyond monitoring and listening. Social leaders support a strategy built on public conversations and the realization that customers engage differently in public. These conversations are rich and relevant, and more often than not, are filled with new ways to solve problems and improve products and services, and also serve as an amplifier of excitement about the true benefit of the brand.”

Read Full Article Here…

 

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PR, word-of-mouth spending to outpace traditional

NEW YORK: Spending on traditional PR is expected to increase at an 8% compound annual growth rate through 2015, reaching nearly $5.4 billion at that time, according to a forecast released this week by investment firm Veronis Suhler Stevenson.

When combined with word-of-mouth marketing, the segment is expected to grow at a 14% CAGR, reaching nearly $11 billion in expenditures by 2015. The spending increase is due to PR’s expanding role in integrating marketing campaigns and social media boosting growth in word-of-mouth marketing, according to the study.

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Duke survey: Social media marketing spending on the rise

Marketing executives are planning to increase spending in social media in their overall marketing strategies, according to a new Duke University survey.

Chief marketing officers in the U.S. intend to increase social media spending from the current level of 7.1 percent of their overall marketing budget to 10.1 percent during the next year. They also expect to see this percentage increase to 17.5 percent in the next five years.

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Marketers Plan To Increase Social Media Spend

CMOs are planning to increase their spending on social media substantially over the next five years, according to a Duke University survey.

The 249 CMOs of U.S. companies said they will increase their spending on social media from its current level of 7.1% of their overall marketing budget to 10.1% over the next year and to 17.5% in the next five years.

These findings dispel the notion that social media is just a fad, said Christine Moorman, the T. Austin Finch senior professor of business administration at Durham, S.C.-based Duke’s Fuqua School of Business and the director of The CMO Survey.

There were differences in the percentage change across sectors. Business-to-consumer marketing of a product reported the greatest anticipated increase over five years — to 24% of the overall marketing budget. That number currently is 10.5%.

Read Full Report Here…

 

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