Tag Archives: Tips

List: PR Tools To Make Your Life Easier

by Brand Adoption • on April 10, 2012 • in News

On PRdaily.com, Mark Pack complies a list of “incredibly useful digital tools” for PR.  Some you may already be using – some you may never have heard of – some you may be using and just not getting the most out of it.  Digital tools, just like normal tools, don’t work unless the user is correctly exerting the right amount of energy at just the right angle. You wouldn’t dare to shovel all this snow with a rake, would you?


Picture via Flickr: woodlyeywonderworks

 

Pack provides his 12 helpful tools. To read about all 12 tools, Click Here!

Our favorite tool Pack wrote about was:
“4. Namechk:
A simple one-page service, Namechk lets you check your desired username against over 150 different Web services and social. It is a great way to see quickly if you can get your chosen name on the services you want—and a smart way to see what services a rival brand or product name has taken up.”
Can’t say it enough- know your competition!
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Powerful Word of Mouth

by Brand Adoption • on April 9, 2012 • in Blog, News

Joe Bush wrote an amazing piece for the Path to Purchase Institute on the power of Word of Mouth Marketing (WOM).

KEY INSIGHTS:

“Gone are the days when ‘word of mouth’ was simply a free benefit to deserving brands.”  Bush reports that WOM marketing is now an increasing part of companies operational expense.

The Word of Mouth Marketing Association defines WOM as ‘any business action that earns a customer recommendation.’  Online, offline, promotions, in-store activations, etc. are all different campaigns designed to spark positive WOM.  These campaigns use brand ambassadors, but often times the ambassadors will work for product instead of money.

 

Bush writes about effective WOM marketing campaigns highlighting Nestle USA’s creation of hype.  The brand was participating in Walmart’s Ice Cream Social sampling event – Nestle wanted to create buzz before the event, and drive even bigger numbers to the sampling event.  Using a collaboration of 110 bloggers, Bush says, “the result was a 37% sales lift over the six weeks from Memorial Day to Fourth of July.”

 

Shopper marketing manager for Nestle, Andi Pratt, told Bush, “shoppers are more and more engaged in user-generated content, whether it be from people they know or people they don’t.  Those are heavily weighted in the decisions they are making every day.  It doesn’t feel as forced… Brands that are able to do social in a genuine way will start to stand out.”

 

Key Insight #1:

Genuine Brand Ambassadors = Sales Lift

https://si0.twimg.com/profile_images/1850947279/DellUniversity_avatar.jpg
 
Dell, Inc. knew genuine Brand Ambassadors were important, but they also know that training was just as important.  Dell currently uses more than 100 paid Brand Ambassadors across the country to promote, present Dell products, as well as manage its online presence.  In just a year Dell watched 135,549 people like them on Facebook and 388,827 follow them on Twitter. Dell and its marketing team knew that this program would only work if the brand ambassadors were the “right fit.”  Location, knowledge of town, connection to campus all played a major role.  Monthly brand messaging meetings kept ambassadors up to speed and focused on trackable goals.  Dell University brought the company to the local level – instead of hoping the students would go to them.

 

Key Insight #2:
Local Brand Ambassadors = Greater connection to customers = increase in sales.

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1 Million downloads of Instagram for Android

by Brand Adoption • on April 4, 2012 • in News

Angela Moscaritolo, like many writers, woke up this morning knowing that Instagram would be the talk of the web. After a month of Facebook Timeline dominating the headlines – it is Google Play, formerly “Android Market,” and Instagram taking the top spot.

Instagram Photos

Picture via Instagram

Over 1 Million Android downloads within 24 hours of its release. Get ready to see a lot more artistic pictures of everyday items and events!

Moscaritolo says, on pcmag.com:

More than 430,000 Android users, meanwhile, had already signed up to be one of “the first in line for Instagram on Android” during a pre-registration period that began on March 25.
But not everyone was excited about Instagram’s arrival on Android. Some iPhone users took to Twitter to express annoyance, some jokingly, that the app is now open to Android users, helping make “Instagram” and “Android” trending topics yesterday afternoon.
One user, @matthewtpain, wrote that he was, “bummed to see Instagram is coming soon to Android. I like the exclusivity of iPhone users only.”

To Read More Tweets From Bitter iPhone Users Click Here

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Facebook Timeline Touts Lift in Brand Page Engagement

by Brand Adoption • on March 29, 2012 • in News

Just a day before Facebook timeline becomes mandatory for all Brand Pages – We read on Mashable that the change might not be so bad.  highlights a recent study on Facebook’s timeline that would suggest that these new brand timelines might actually create a better relationship between companies and consumers.  Wasserman says, “If you’re a marketer wondering if migrating your brand to Facebook Timeline was worth the effort, here’s some encouraging data: A researcher reports that brands are getting an average 46% more engagement with Timeline. The researcher, Simply Measured, drew its results from an admittedly small sample: just 15 Facebook brand pages. Doing so may have created a false sense of lift, especially since the greatest beneficiaries, Livestrong and Toyota, saw their engagement rates jump 161% and 156%, respectively.”

Wouldn't be true without a graph via Mashable

 

The real question will be how the smaller brands survive the change- We’ll find out SOON!

Read The Full Post Here…

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Tips To Get Your Facebook Timeline In Shape

by Brand Adoption • on March 26, 2012 • in News

Brands are being forced to update its pages to timeline.  Marketers are at their desks going crazy!  How are they going to get more people to like their page if they cannot self-promoting tabs?!

Don’t stress – Pam Moore has complied 15 tips that you should know before the big change. Read All 15 Tips Here…

We’ll highlight a couple of Moore’s tips:

1. Know the Facebook cover image content guidelines (rules).

Facebook has set pretty strict guidelines for what can and can’t be displayed and communicated on the new timeline cover image.

What you CAN do:

  • Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks.
  • Inspire your audience with visually appealing graphics, colors and images.
  • Use simple language that will help you inspire and connect with your fans.

What you can NOT do: (Per Facebook cover guidelines)

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self promotion or hard sales.

*Obviously make sure you have legal copyrights to all images and content.

2. Create custom thumbnails for apps.

It is super easy to create a custom thumbnail image for each and every app. Note custom images can not be set for photos and likes.

a. Create an image that is 111  x  74 pixels.

b. Click on the arrow to the right of your timeline (underneath the cover image). It will show a number which represents the number of apps you are using.

c. Click on the arrow next to the image of the app you want to change.

d. Click on edit settings.

e. Click on change (for the image)

f. Upload the new image

Cover Photo

urep cover photo via Facebook

Be Sure To See All 15 Tips: Click Here

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Tweeter Problems? Why People Are Not Following You Back

by Brand Adoption • on March 21, 2012 • in News

Having Tweeter problems?

Icon via talkandroid.com

It is normal to get discouraged because social media platforms are not going as well as you thought they would be – if it were easy everyone would have 234 Million “followers.”

blogged about #twitter problem and provided some great tips on why people may not be following you back. See All of The Tips Here

Here is a highlight of a couple of the best tips:

1. You Tweet Too Little

Potential followers often glance through your Twitter feed to see what you’re tweeting about and how often. If it looks like you’re only tweeting once a week, I’m going to assume you’re not much of a Twitter enthusiast. No sense in increasing my follower count with someone who barely tweets.

2. You Mostly Broadcast But Rarely Engage

If you’re running a one-man (or one-woman) show on Twitter, I’m not your audience. I look for tweeters who are not only sharing their own links and opinions, but who are retweeting and responding. You want to have a conversation, not view a monologue.

 

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Is Pinterest For You And Your Brand?

by Brand Adoption • on March 20, 2012 • in News

The fear of most marketers- missing out on a huge flow of traffic that can be directed at their brand.  The latest and greatest headache… Pinterest!  We have often posted about the pros and cons of Pinterest – Mashable has also weighed in on this heated issue.  writes for Mashable and says, “If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers. While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts,  style/fashion and food are the most popular categories on Pinterest.  The food category is the fastest growing segment of Pinterest.”

Cabalona also focuses on this infographic from web optimization company Maxymiser

@MAXYMISER

Read Full Post On Mashable Here…

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What can marketers learn from Kony 2012?

by Brand Adoption • on March 9, 2012 • in News

Mary Manzo posts on socialmediatoday.com about the craze of Kony 2012 and some of the biggest lessons marketers can learn from their campaign.  Manzo says,

Some Invisible Children KONY Numbers & Stats

  • As of March 9, 2012 and since its original upload on March 5, the video has been viewed 52 million times on YouTube. With 1,106,335 likes, 45,649 dislikes and 422,868 comments.
  • The video currently has 14.6 million views on Vimeo with almost 19,000 likes and 1,062 comments.
  • In four days, since the YouTube premiere of KONY 2012, Kony or the #StopKony hashtag has been mentioned on Twitter over 10 million times.
  • The video has been shared on Facebook over 2 billion times.

    Kony 2012 via Flickr

How did Invisible Children manage to do this?

Though the integrity of Invisible Children as a charity is in question, one thing I know I commend is their strategy and marketing power. From that perspective, IC is gold.

  • They created a good product. Between the video, the website and their merchandise, the KONY product is well designed, well developed and well versed. It appeals to their main demographic, the youth.
  • A video that touched viewers on a personal level. Instead of solely being informative about what their charity was doing it became a matter of why they were doing it.
  • Invisible Children didn’t underestimate the power of the youth. They first cultivated a strong movement by preaching their message at colleges and universities across America.
  • A clear understanding of how to leverage social media as an effective marketing tool. Reaching out publically to celebrities and politicians who are active on these networks was crucial to this video going viral.
  • Finally they close their video with a call to action. “ABOVE ALL SHARE THIS MOVIE ONLINE IT’S FREE.”

Read Full Post Here…

 

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5 Reasons You Need to Meet in Person

by Brand Adoption • on March 5, 2012 • in News

inc.com’s René Shimada Siegel provides some great tips on why putting down the technology and meeting in-person is still valuable.

“What can you learn from an in-person meeting that you can’t from a virtual one?

1. You’re off the record. In Silicon Valley and many other places, there are few private offices. Many of my clients work in cubes and can’t have private telephone conversations with me or anyone else. This means that when I talk to them on the phone, I might not get to hear the most important information they can share: the unique team dynamics or executive’s personality quirks that would make or break our ability to match an expert consultant. Over sushi or a latte or a walk around the block, my clients can let me know more — with more color — than they can over the telephone or in an email.

Meeting image on http://www.rickrossbusinessblog.com

 

 

 

 

 

 

 

 

 

2. Make use of not-so-small talk. Most business conversations are focused on solving a problem quickly and efficiently, while business relationships are built when people take the time to share and learn more about each other. That happens more naturally in person than over the phone or in an email. What cements a bond between people? Small talk about a favorite team, passion for pecan pie, parenting challenges, and the other bits and pieces that make us unique and interesting.”

To See All 5 Reasons Click Here 

 

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9 Facebook Brand Timeline Changes Marketers Need to Know

by Brand Adoption • on March 1, 2012 • in News

Marketers will be reading articles about the new Facebook Timeline for brands for the next month. The clock is ticking- Brands will be forced to go “live” at the end of March.

In preparation we will continue to share with you the best articles we have found on the world wide web – as you prepare for the big change.

Lisa Braziel covers the major changes for ignitesocialmedia.com.

1 key point Braziel points out is the new rules brands will have to follow when creating its banner picture.

New Rules

Read Full Post Here

 

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