Tag Archives: Twitter

Twitter Taps Data Giant to Connect Dots Between Tweets and Store Purchases

Now that advertisers are starting to spend real money on Twitter, the pressure is on to prove that those investments deliver tangible results. Twitter took a step in that direction today by announcing its partnership with the data giant Datalogix to gauge the impact of tweets — both paid and organic — on sales for consumer packaged goods marketers.

Datalogix and Twitter find the correlation between tweets and purchases by matching email addresses that have been scrambled — or “hashed” — to ensure users’ anonymity. Twitter users provide an email address when registering their account, and Datalogix collects emails through loyalty programs. (Datalogix has a similar deal with Facebook to connect users and their purchases.)

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Silver City Is First in New Mexico to Proclaim June 30 as Social Media Day

Silver City may not be the biggest city in New Mexico, but it is the first to officially proclaim June 30 as Social Media Day.

Silver City Mayor James R. Marshall signed off on the proclamation at a Town Council meeting last week, a month after event organizer Abraham Villarreal submitted the request.

According to Villarreal, the city’s small size is exactly why it needs events like Social Media Day.

“When you’re a small community, finding ways to connect is important,” said Villarreal. “It’s an international event so we’re able to connect with other enthusiasts.”

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5 Dead Simple Ways to Track Social Media ROI

Todd Wasserman recently wrote on mashable, “There are a few dead simple ways to track ROI that don’t require a mixed media modeling program or a staff of math nerds.”

Here is our favorite from his list;

3. Conversion Measurement

Another new Facebook tool for measuring ROI is Conversion Measurement. Conversion Measurement lets advertisers track the behavior of people who click through an ad. If a customer clicks and then goes on your site to register, then you have proof that the ad was at least effective for that. Of course, the ideal scenario is when a customer clicks through an ad and then buys something on your site.

Baser says adding Conversion Measurement to your ads and webpages is as simple as cut and pasting a few lines of code. “Anybody who runs a website should be able to do it,” he says.

In theory, when used in conjunction with OptimizedCPM, another Facebook tool, you can use the conversion data to get a better idea of whom to target. For instance, Fab used that combo to cut its cost per new customer acquisition by 39%.

 

Image via dreamgrow.com

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12/12/12 – Why Not Review The Year On Twitter

If you haven’t jumped on board twitter because you think it is just a fad, or if there is just not enough time in the day to tweet. The 2012 year in review from Twitter may help you realize that there is a whole world out there… and they could be talking about YOU!  Don’t let those conversations go unnoticed.  Be apart of the community.  It will take some work, there is no way around that… but with an open and positive attitude (stop trying to sell to everyone) success is only a tweet away.  Enjoy! Hope 2012 was as good to you as it was to us.

 

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Your 2013 Social Media Marketing Plan From “A” All The Way To “Z”

Melinda F. Emerson, blogs on The New York Times website about the 2013 Social Media Marketing Plan.  Yep- that elephant in the room for most small business owners.  From blogs to Pinterest to that 24-hour/7-days a week twitter feed… Staying on top of Social Media can be a daunting task. Emerson writes, “Maybe you set up a blog, but you haven’t been up updating it. Maybe you set up a Twitter account, but you have yet to post that first tweet. Maybe you can’t remember the last time you updated your Facebook page. Well, now’s the time. Social media can be a great equalizer for small businesses. It used to be that guy who had the most advertising dollars was usually going to win. These days, people are much less interested in being sold; they are looking for useful information, and if you have some to offer, you have the opportunity to build a relationship.”

image via Decidedlysocial.com

Emerson showers us with early holiday gifts by breaking down a successful 2013 Social Media Marketing Plan from A to Z.

To See A – Z: Click Here…

Here is one of our favorites – Letter E: “Execution. Develop a daily execution plan. How much time will you invest each day?”  10 minutes a day looks a lot easier than 15 hours a month!

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The Basics: Facebook Marketing Made Easy

Stephanie Chandler, contributor to Forbes.com, reminds all small business owners about the basics of Facebook.

image via basicfacebookmarketing.com

Make sure to read all 10 of her tips – while we highlight a couple of the best ones here.

Chandler writes, “Pin to Top – You can ensure that a post gets premium exposure at the top of your Facebook page with this handy feature. To implement, hover over the upper right corner of a post and click on the pencil icon that reads “Edit or Remove,” then choose “Pin to Top.””

Pinning to the top can allow your page to keep older posts relevant by positioning them on top.  Fans, or future fans, are most likely to see a couple of your most resent posts…don’t let them go before they get to see your current contest or major announcement.

Chandler also says, “About Section – Below the photo on your business page is a small box of text where you can share details about your business. More importantly, this box can include a clickable link for your website. While your website link may appear on the bio area of your Facebook page, you can assure more clicks by adding it to this prime real estate on the main page. To update yours, simply click on the box below your photo where this text appears, and then click on “Edit.””

Having fans on Facebook is great – getting them to your website is even better.  Make sure you make it as easy as possible to get there.  By adding links in your about section – you take out the risk of them not making to your site.  Remember the less roadblocks, the higher success rate.

Read Full Post Here…

 

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Failing At Social Media? Let’s Make A Plan

Social Media Examiner tackels the problem many businesses are now facing. A failing social media presence on the World Wide Web.  Jim Belosic writes, “Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.  Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.”

If that sounds familiar you have to read this article.  If you are wondering what Belosic says the first thing you need to do…you’re in luck.

#1: Make a Commitment

Before you even start creating your plan, you have to make a promise. Establishing a healthy social media presence can be a very slow process. You can’t expect your list of fans, followers or subscribers to grow overnight.

Read The Full Post Here

 

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University Rep Network Fueled By Millennials

Millennials- This is definitely a term that you will be hearing more and more. In fact, “Hearing” about them might be the wrong way to put it; truth is, you will most likely read about them in a post, tweet, blog, or news feed. That’s because Millennials (ages 18-29) are spending more and more time on social networking sites according to a recent study by the Pew Research Center.

The term Millennials is used because their birth into adulthood happened on or near the new millennium. In the overview of results, the Pew Research Center reports that Millennials “are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history.”

Millennials have also grown up having multiple modes of communication at their fingertips. They now take full advantage of the wide variety the World Wide Web has to offer. Three out of every Four Millennials has created some kind of social networking profile.

Millennials that are connected to the University Rep network are even more connected than the average user, averaging just fewer than 1,000 friends on Facebook.

Pew Research Center reports Millennials key distinctiveness comes from the way this age group has welded social media platforms to their everyday lives. The report conveys, “It’s not just their gadgets- it’s the way they’ve fused their social lives into them.”

Ureps are known for frequently communicating with friends and family through Facebook. Additionally, company communications are sent email, Facebook, and text messages that reach the connect brand evangelists instantly. A second Pew Research publication recently released finds that the more people use social media, the more they trust people in general. We can infer that Millennials are more trusting in people because of their involvement with social networks.

Brand Adoption uses its University Rep network (ureps) to execute Word of Mouth marketing. Connecting brands with consumers using social media and guerrilla marketing strategies. Combining influential peer-to-peer recommendations from the most connected Millennials, and the powerful new media technologies. The mix has already created buzz across the national on college campuses.

According to one of the creators of the urep network, Don May, the successes are because of the Millennials. May said, “this generation connects to brands and companies with ease thanks to social media. They can become the biggest advocates and the most trusted.”

Trust.  It is not something companies and brands get very easily.  With only 12% of consumers trusting advertisements.  Genuine advocates of brands used and liked will keep the urep network thriving on campuses for years to come.

To learn more about becoming a urep, Click Here

To get ureps connected to your brand, Click Here

 

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1 Million downloads of Instagram for Android

Angela Moscaritolo, like many writers, woke up this morning knowing that Instagram would be the talk of the web. After a month of Facebook Timeline dominating the headlines – it is Google Play, formerly “Android Market,” and Instagram taking the top spot.

Instagram Photos

Picture via Instagram

Over 1 Million Android downloads within 24 hours of its release. Get ready to see a lot more artistic pictures of everyday items and events!

Moscaritolo says, on pcmag.com:

More than 430,000 Android users, meanwhile, had already signed up to be one of “the first in line for Instagram on Android” during a pre-registration period that began on March 25.
But not everyone was excited about Instagram’s arrival on Android. Some iPhone users took to Twitter to express annoyance, some jokingly, that the app is now open to Android users, helping make “Instagram” and “Android” trending topics yesterday afternoon.
One user, @matthewtpain, wrote that he was, “bummed to see Instagram is coming soon to Android. I like the exclusivity of iPhone users only.”

To Read More Tweets From Bitter iPhone Users Click Here

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Tweeter Problems? Why People Are Not Following You Back

Having Tweeter problems?

Icon via talkandroid.com

It is normal to get discouraged because social media platforms are not going as well as you thought they would be – if it were easy everyone would have 234 Million “followers.”

blogged about #twitter problem and provided some great tips on why people may not be following you back. See All of The Tips Here

Here is a highlight of a couple of the best tips:

1. You Tweet Too Little

Potential followers often glance through your Twitter feed to see what you’re tweeting about and how often. If it looks like you’re only tweeting once a week, I’m going to assume you’re not much of a Twitter enthusiast. No sense in increasing my follower count with someone who barely tweets.

2. You Mostly Broadcast But Rarely Engage

If you’re running a one-man (or one-woman) show on Twitter, I’m not your audience. I look for tweeters who are not only sharing their own links and opinions, but who are retweeting and responding. You want to have a conversation, not view a monologue.

 

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