Millennials– This is definitely a term that you will be hearing more and more. In fact, “Hearing” about them might be the wrong way to put it; truth is, you will most likely read about them in a post, tweet, blog, or news feed. That’s because Millennials (ages 18-29) are spending more and more time on social networking sites according to a recent study by the Pew Research Center.
The term Millennials is used because their birth into adulthood happened on or near the new millennium. In the overview of results, the Pew Research Center reports that Millennials “are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history.”
Millennials have also grown up having multiple modes of communication at their fingertips. They now take full advantage of the wide variety the World Wide Web has to offer. Three out of every Four Millennials has created some kind of social networking profile.
Millennials that are connected to the University Rep network are even more connected than the average user, averaging just fewer than 1,000 friends on Facebook.
Pew Research Center reports Millennials key distinctiveness comes from the way this age group has welded social media platforms to their everyday lives. The report conveys, “It’s not just their gadgets- it’s the way they’ve fused their social lives into them.”
Ureps are known for frequently communicating with friends and family through Facebook. Additionally, company communications are sent email, Facebook, and text messages that reach the connect brand evangelists instantly. A second Pew Research publication recently released finds that the more people use social media, the more they trust people in general. We can infer that Millennials are more trusting in people because of their involvement with social networks.
Brand Adoption uses its University Rep network (ureps) to execute Word of Mouth marketing. Connecting brands with consumers using social media and guerrilla marketing strategies. Combining influential peer-to-peer recommendations from the most connected Millennials, and the powerful new media technologies. The mix has already created buzz across the national on college campuses.
According to one of the creators of the urep network, Don May, the successes are because of the Millennials. May said, “this generation connects to brands and companies with ease thanks to social media. They can become the biggest advocates and the most trusted.”
Trust. It is not something companies and brands get very easily. With only 12% of consumers trusting advertisements. Genuine advocates of brands used and liked will keep the urep network thriving on campuses for years to come.
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